Instagram might be working on 10-minute-long Reels

Whether or when this update will be rolled out to users remains unclear for now. According to Engadget, Meta is testing it internally, so we will have to wait and see if it will be released for external testing and eventually rolled out to everyone later.

Instagram initially began as a photo-focused app, but with competing platforms like TikTok gaining popularity, it started offering new content-sharing options for users. TikTok currently allows users to share videos up to 10 minutes in length. Therefore, if Instagram aims to stay competitive, this rumored update might eventually become a reality.

With over 2 billion monthly active users, Instagram Reels play a significant role in generating content. Even news outlets and major media organizations are using Reels to share news and connect with a broader audience. Given this context, the potential introduction of 10-minute-long videos would likely be a highly anticipated feature among content creators.