Instagram may add private messaging to take on Snapchat

Instagram may add private messaging to take on Snapchat
We've already seen Instagram add short video capture in order to compete with Snapchat (though the developers claim the idea was around since the origins of the app), and word has it that the next big move is going to be adding private messaging in order to take on Snapchat. If Instagram does this, and it does it well, we can't help but wonder what that might mean for the currently enormous valuation of Snapchat.

The report comes from GigaOM, and says that before the end of the year, Instagram is going to push out a major update to its app that will include private messaging. The messaging will apparently be both for one-on-one and group messaging, but unfortunately there is no other information available. It is unclear if it will simply be private messaging or if it will be messages that "self-destruct" like with Snapchat. 

Of course, this is what tends to happen in the business. Facebook attempted to purchase Snapchat for a reported $3 billion in cash, but was refused. So, if Facebook can't acquire them, it might as well use its last big purchase - Instagram - to make a rival product. We've seen this before with Google and Flipboard, of course that didn't really work out so well as Google Currents never really took off. 

source: GigaOM via The Verge



1. AppleGod

Posts: 6; Member since: Sep 18, 2013

That would be nice.

2. Sauce unregistered

Indeed. As a photographer, using IG for its original use pre-mainstream: photography, it would be nice to interact with other photographers without holding a convo through public commenting.

6. Gemmol

Posts: 793; Member since: Nov 09, 2011

i agree

3. FakeMatt

Posts: 40; Member since: Aug 02, 2013

Didn't Instagram add short video to compete with Vine?

7. Sauce unregistered

Yes, but IG allows 30 second video capturing where as Vine only allows 6 seconds.

9. andynaija

Posts: 1264; Member since: Sep 08, 2012

I thought IG video was 15 seconds?

10. Sauce unregistered

Yes, you are correct. My bad on that mistake D:

11. archangel9

Posts: 233; Member since: Feb 07, 2010

i wish it was 30 seconds

12. Sauce unregistered

I don't. My girlfriend would spend more time on IG lol xD

4. oNEWorld

Posts: 140; Member since: Aug 01, 2013

fb is the next Google. acquiring everything.

5. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Every major company acquires talent. At a certain point, it's cheaper to acquire than build from within. Apple does it, Microsoft, Google, Facebook, Yahoo, Twitter, Samsung, etc, etc.

8. Nexus4Matic

Posts: 37; Member since: Sep 09, 2013

Follow me @Nexus5th

13. good2great

Posts: 1042; Member since: Feb 22, 2012

cant buy em? then smoke em out... smh this is horrible that instagram is doing this. let snapchat have its piece of the pie.

14. sangamdas

Posts: 1; Member since: Nov 25, 2013

if facebook really wants to compete with snapchat it must create app that is selfdestructing in nature as snapchat is working on different concept . only adding instant messaging feature it will not cause any damage to snapchat's popularity . let me tell you there is a another app similar to snapchat "chat4snap" available in google play much more better than snapchat and in short period of time it can be rised to major competitor to snapchat.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.