Instagram adds big new feature to certain accounts for supporting users' well-being

In a blog post, Instagram announced Guides, which will help users connect with expert organizations and share tips on looking after one's well-being, such as "maintaining connection with others or managing anxiety or grief."

Now several Instagram influencers and organizations who are working with the Facebook-owned company to flesh out this feature have Guides in their profiles. One such is the American Foundation for Suicide Prevention, @afspnational.

Guides can be viewed when opening a participating account and tapping the new booklet-like icon right under their Stories. The Guides appear to be similar to web page articles and can be shared either via a link, or directly to an Instagram friend through a message.


Other Instagram accounts that participate and have Guides are @heads_together, @vitaalere, @klicksafe, @headspace_aus, @deepikapadukone, @sudahdong and @eenfance.

As Instagram notes, when viewing a Guide, users can see video materials and posts the creator has curated, along with helpful tips and advice on a range of well-being topics. Tapping an image or video inside a Guide will lead to the original Instagram post it originates from.

Despite the feature focusing on personal well-being right now, it appears that Instagram plans on expanding this feature and its subject matters later on.