Indonesia abandons BlackBerry

Indonesia abandons BlackBerry
In Jakarta, Steven Chandra sells smartphones. A few years ago, 90% of the phones he would sell in his shop were branded with the BlackBerry name. "Now, it’s one out of 10. I barely sell any," Chandra says of BlackBerry handsets. According to IDC, as recently as 2011, 43% of the Indonesian market was controlled by the manufacturer.
 
But that has since declined sharply. In the first 6 months of this year, BlackBerry's market share in the country was just 3%. That takes the brand below most other smartphone names in Indonesia, both big and small. You'd expect it to trail such manufacturers as Samsung, but you might be surprised to find BlackBerry's share below such unknown smartphone names as Indonesia's own Smartfren.

Andy Cobham, who managed BlackBerry's business in Indonesia, blames the company's management for many of the problems that took place. According to Cobham, the suits in Waterloo, where the company is headquartered, wanted to have the final decision on everything. He cited a promotion where the first 1000 people to arrive would receive a 50% discount on the BlackBerry Bold 9790. The local office tried to convince Waterloo to cancel the promotion, citing fears of a riot that might ensue. And that is exactly what took place.

BlackBerry also lost a lot of good will in Indonesia when former CEO Thorsten Heins said that the company was going to leave the consumer market to focus on its enterprise business. Most of its sales in the country are to individuals, who feared that they would lose the chance to purchase new 'Berry handsets. And the Indonesian government made things worse by demanding that the company set up a factory in the country. Not only did the company refuse, it built a plant in rival Malaysia.


But there is hope for a turnaround. Thanks to BlackBerry's deal with Foxconn, the BlackBerry Z3 was released this year, produced for emerging markets. There even was a special Jakarta Edition available. Messaging app BBM is now gaining popularity in the region, with local membership up 150% over the last year. And a mobile payment service called BBM Money is available for use in the country by BBM members.

Company spokesman Matt Stewart says that by reaching out to consumers in the country, it is aiming for tomorrow's "mobile professionals," a demographic where BlackBerry is usually strong.



Thanks for the tip Arif!

source: TheGlobeandMail

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138 Comments

1. meanestgenius

Posts: 22187; Member since: May 28, 2014

This is old news and pre-Chen.

3. Alan01

Posts: 621; Member since: Mar 21, 2012

Did you read the last paragraph? There is a turnaround in the making. BBM membership is up sharply and the BlackBerry Z3 did well. Regards, Alan F.

4. meanestgenius

Posts: 22187; Member since: May 28, 2014

Yes, I read it. But I fail to see why Phonarena(YOU, specifically)continues to harp on what happened with BlackBerry with PAST management. BlackBerry's "fall from grace" is well documented. No need to continue dredging up the PAST, ESPECIALLY since the old management is out and John Chen is in. The only part of this article which was relevant IS the last paragraph, being that it relates to the HERE and NOW.

6. Rydsmith unregistered

Or the fact that actions of the PAST are having ripple effects today and businesses don't want to have to keep playing the waiting game. Things were going to change with the Z10, Z30, Q10, and Q5, but Blackberry share continues to diminish after all those.

8. Mxyzptlk unregistered

Exactly what I was thinking

12. meanestgenius

Posts: 22187; Member since: May 28, 2014

Clearly the actions of the past are no longer affecting the company, as evident by BlackBerry's latest ER and acquisitions. BUSINESSES are not "play in waiting game" with BlackBerry. BlackBerry commands majority of market share in the enterprise space. It's the consumer market where they have faced trouble, and being that isn't their primary focus anymore, a smaller market share is expected, quite frankly. The Z-series and Q-series phones were released under previous management, with the exception of the Z30, and while the Z30 didn't sell in large amounts, it one many awards while besting its counterparts performance wise.

30. meanestgenius

Posts: 22187; Member since: May 28, 2014

*playing *won

10. SaintHelena

Posts: 397; Member since: Nov 05, 2014

The article told us that BB were losing grip in Indonesia, we don't care is that John Chen mistake or the CEO before him. What we want to know is the HARD TRUTH, the REAL NUMBER that bb has fall down miserably. So, you think just because it's not the current CEO fault (according to you), that PhoneArena should not report this? You're so bias.

17. meanestgenius

Posts: 22187; Member since: May 28, 2014

I really can't respond to someone with as poor a grip on the English language as you, especially when you sound write like a certain "WahyuWinsu" that used to plague BlackBerry articles. However, I challenge you to point out ONE LEGITIMATE FAULT that Chen made. EVERYONE HERE on Phonearena is BIASED, either FOR a product or AGAINST a product. You are no different, as you are clearly biased AGAINST BlackBerry.

19. SaintHelena

Posts: 397; Member since: Nov 05, 2014

So you're a racist against African? This story is NOT about which CEO. This story about BB is failed with number as a proof

25. meanestgenius

Posts: 22187; Member since: May 28, 2014

I AM AFRICAN. BORN in EGYPT. I speak perfectly good English. Why don't you? As the article is about BlackBerry, it is also about its CEO. At the end of the article, it says a turnaround is in sight. I noticed that you keep failing to mention that part.

38. SaintHelena

Posts: 397; Member since: Nov 05, 2014

so what? Can you speak perfectly good france? or german? Why don't you? Racist!!!

39. meanestgenius

Posts: 22187; Member since: May 28, 2014

I speak more than one language. But what does that have to do with poor English on an English speaking site?

11. SaintHelena

Posts: 397; Member since: Nov 05, 2014

I wonder if you could report the Z3 number. Some said (ex. meanestgenius) that the Z3 sell really well, but other source said that Z3 is a failure. It would be interesting to see how well (or not) the Z3 is.

20. meanestgenius

Posts: 22187; Member since: May 28, 2014

Do not "invoke" my name in your posts, please. In the article, it says the Z3 is selling well. The author of this article even noted that in his response to me. Pay attention, please.

22. SaintHelena

Posts: 397; Member since: Nov 05, 2014

Are you telling me that when the author said Z3 is selling well, we can be sure it's a real deal, but when the author said BB is collapsing and will out of breath soon it's an old news that shouldn't be reported? BIAS!

26. meanestgenius

Posts: 22187; Member since: May 28, 2014

Read comment #17 over again. I don't think you quite grasped the "bias" part yet.

40. kenobi

Posts: 35; Member since: Apr 30, 2013

CEOs are not sin-washer. What they've done to Indonesia remain and so, they got what they deserve. I hope that other manufacturers learn from this low-ethic business mistake.

2. meanestgenius

Posts: 22187; Member since: May 28, 2014

The title is also quite misleading.

5. Rydsmith unregistered

I'm curious how much a Blackberry PR spokesman gets paid, can you give any insight? I understand that people have preferences with regards to their phones but you have what almost equates to blind loyalty to Blackberry and literally spin ANY piece of information to make Blackberry godlike when they are an almost dead brand.

7. Mxyzptlk unregistered

+1 for the truth

14. meanestgenius

Posts: 22187; Member since: May 28, 2014

Wouldn't know, I don't work for BlackBerry. Do you work for Apple PR like Mxyzptlk over here? Or do you work for Google? Or are you a paid troll by some analyst house attempting short BlackBerry stock? See how ridiculous that sounds? Much like what you said. So because I like to use BlackBerry handsets makes me a blind loyalist? Because I don't bash them as you or others (like Mxyzptlk here) and don't condone when others bash BlackBerry or "wish them death" as it seems you do, that makes me put a spin on things? I simply stated how I feel. It makes no sense to harp the past or negative actions that any company previously made, especially when someone new is there now and clearly righting the ship. How come I don't see you saying the same thing to those who would defend Sony, who is currently in a downward spiral? Or HTC, who is currently in a downward spiral as well? Is it because you are indeed a troll that just wants to bash BlackBerry? It would appear so. Everyone knows Mxyzptlk here is a troll, only defending Apple (I've PROVEN that), but I guess you are proving to be one as well.

15. SaintHelena

Posts: 397; Member since: Nov 05, 2014

You were the only one here that spin every truth for BB. Others might love BB, but not lying to make BB looks like god.

23. meanestgenius

Posts: 22187; Member since: May 28, 2014

You have a sick mind if you think I make any tech company look like GOD. Is that what you do with Android?

9. SaintHelena

Posts: 397; Member since: Nov 05, 2014

So, tell me, what the title of the article should be? a. Indonesian still love BlackBerry b. BlackBerry still unbeatable c. Temporary set back of BB, BB will regain their crown in 2015.

29. meanestgenius

Posts: 22187; Member since: May 28, 2014

How about: "BlackBerry looking to regain lost market share in Indonesia" "BBM membership up sharply as BlackBerry turnaround is in sight in Indonesia" See how things can be typed to have a totally different perspective?

32. willytbk

Posts: 252; Member since: Aug 15, 2012

its' really up to the writer to use which headline he wants to use. you as the reader can choose not to read if you want to rather than commenting on other people comments with UPPERCASE #oohididthattoo. it's your choice. chill down bro :)

33. meanestgenius

Posts: 22187; Member since: May 28, 2014

It's also my choice as an avid reader of Phonearena reader/visitor to voice my opinion in the comments section. Isn't it what it's here for, after all? I commented on no one's comments. I was making a comment aimed at phonearena and it's authors. Others chose to comment on MY comment(uppercase is used to stress my point, nothing more). I really don't understand what the big deal is about my commenting as a pro-BlackBerry user. It's seems, more often than not, that other PA users get up in arms about me being pro-BlackBerry and voicing my opinion in the positive about BlackBerry, backed up with links/facts when necessary. PA users do the same thing on Android and iOS articles, and yet no one seems to be as up in arms about it as they are with a pro-BlackBerry user.

34. SaintHelena

Posts: 397; Member since: Nov 05, 2014

none of the title you choose reflect the point of the article source. If you were a writer, You will be a very bad writer that were too bias toward blackberry.

41. meanestgenius

Posts: 22187; Member since: May 28, 2014

Yes it does. At the end of the article, it said BlackBerry was on a rise in Indonesia, which reflects on the here and now, not the past. I know you only wish to reflect on BlackBerry's past, but that is HISTORY. Try and stay in the present.

* Some comments have been hidden, because they don't meet the discussions rules.

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