In some countries, mobile searches now outnumber ones conducted on PCs

In some countries, mobile searches now outnumber ones conducted on PCs
With the number of mobile searches now outnumbering searches being conduced on PCs in some countries, Google is looking to improve the quality of mobile ads. After all, that is Google's bread and butter. And since mobile screens don't offer too much real estate for ads containing many words, Google's ads will be more "pictorial," giving the answer to consumer questions about a product visually.

One way to accomplish this is to have a carousel of captioned images near the top of mobile search results,. Google gets paid every time some one clicks through to the advertiser's website. Instead of just providing a series of links, Google's mobile ads will now provide consumers with information leading toward the purchase of a product. While older ads were designed for mouse clicks on a PC, the new ads are made for consumers to swipe and touch.

Since smaller mobile screens prevent Google from using keywords, mobile-friendly ads now rely on images, product specs and prices. For example, many of our loyal readers would be more inclined to click on a mobile ad for a smartphone if it showed, say, 5GB of RAM screaming in big letters on an image of a phone

For new cars, Google posts multiple pictures of a vehicle. If the user is interested, he taps on the picture which reveals more information like gas mileage and safety ratings. When a consumer clicks on these listings and goes to the manufacturer's website, Google gets paid by the advertising car company.

Lastly, Google is posting mortgage ads with rates from multiple lenders. Users fill out a worksheet listing the amount of money they are looking to borrow, the rate and length of the loan they are willing to accept, and receive a link taking them to a loan application, or a phone number where they can speak to a loan officer.

Right now, including the U.S. and Japan, there are 10 countries where Google searches on mobile phones outnumber Google searches on PCs.
 
source: WSJ

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7 Comments

1. amasog

Posts: 552; Member since: Aug 22, 2013

whats new with this one? of course even you are on the road, as long as you are connected to the internet, you can search. but imagine using a laptop or desktop while you are on your car.. LOL!

2. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

This is news??? I don't remember when is the last I switch on the PC to search... I use PC but searching in mobile is more convenient with voice assistant on the go..

4. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

And I was shocked to know that only 10 countries lead in mobile search.. I expected a lot..

6. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

not all carriers give that much data on the go !

3. vijay.alapati

Posts: 181; Member since: Jan 08, 2015

these days people can afford a smart phone compared to buying a PC. expected news but unexpected from PA who I though have standards

5. TheBiz

Posts: 232; Member since: Apr 13, 2015

woooo thanks a lot PA for giving info of the century i guess PA editors have got no real cell phone news to post so they post some old research articles , some freaky phone renders i wonder if they are really submitted or PA just creates them then they go eith a babies heartbeat measured with watch and put fan gangs to fight and watch fun PA your site is getting boring as F**k day by day

7. slannmage

Posts: 289; Member since: Mar 26, 2013

Oh noes PCs are dying again! Cannot remember the last time I heard that.... Like no, of course mobile searches will take over, you can now search where ever you are and it is fast enough. However for any serious task, you'll use a PC, searches are one thing, productivity is another.

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