In China, Apple beats Samsung in handset popularity

In China, Apple beats Samsung in handset popularity
Over in China, Samsung is losing this year's popularity contest to Apple. This information comes from the China Brand Research Center (CBRC), which published its annual China Brand Power Index (C-BPI). While, in the past two years, Sammy was the first name on this list, when it comes to mobile, this year, the number 1 spot was overtaken by Apple.

The center measured the brands' "power" by polling 13,500 people, across 30 cities, aged 15 to 60, from August 2013 to January 2014, and rated them by “brand recognition” and “brand loyalty” (note that the poll took place long before the larger-screened iPhone 6 and iPhone 6 Plus were even rumored). The results get calculated into a score, which is used to rank the brands. According to the publication, Samsung lost a lot in the loyalty department this year, yet had a score of 566.6 – still 24.6 more than last year. Apple, on the other hand, wasn't even in second place last year (Nokia was), but now jumped at the top of the index with 568.5 points.

Now, keep in mind, a 1.9 gap between the competitors is almost negligible. As per the CBRC's own guidelines on how to read the Index – a gap of less than 50 points means a "weak" lead. So, we would imagine that less than 5 can hardly be considered a lead. Still, it is obvious that Apple marked a huge leap, compared to last year, where Sammy only took a step.

Far as we know – the Korea-based manufacturer is aware that it missed some key points in market change, which is why it's rethinking the way it approaches its smartphones – starting with design. The freshly announced Galaxy A3 and Galaxy A5, with their aluminum unibody design, are testament to Sammy's decision to change things around a bit. We've also heard that the company is planning to reimagine its flagship Galaxy S from scratch, turning the Galaxy S6 into something entirely different, than one would expect to see from Samsung. What this will end up to be is still up for speculation and endless, inpatient, curious waiting.

Weep not for Sammy, though, as, in the same index, the company is ranked first in Monitors (3rd year in a row) and TVs (4th year in a row).


source: CBRC (translated) via G4Games

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16 Comments

1. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

In China they also eat dogs, cats and scorpions. https://www.youtube.com/watch?v=8yzO-1MJZSM

4. pwnarena

Posts: 1129; Member since: Feb 15, 2013

don't forget the fetuses and the drinking of urine

9. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

ants, pig blood, pig hooves, monkey brain, fish heads, fish eyes and much more. My point here is they are all edible, gross, but still edible. Next time you pick up a fast food burger or a random pack of hot dog from supermarket, do some research what actually go in them. Don't judge what other people eat before you know what you are eating. Just saying.

11. tiara6918

Posts: 2263; Member since: Apr 26, 2012

@fanboyThem eating exotic animals is no different from eating pigs,chickens,cows and fish

14. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

THANK YOU!! My point exactly!!

2. androiphone20

Posts: 1654; Member since: Jul 10, 2013

This poll is so old I don't really know how to feel about this

3. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Samsung has no future in china

5. Denco

Posts: 118; Member since: Mar 25, 2014

No position or condition is permanent with anything human. Life is in a constant state of flux. Rising and falling. Falling and rising. It happens to all with no exception. Every brand's turn in the spotlight or in the shadows is a matter of time.

6. darkkjedii

Posts: 31293; Member since: Feb 05, 2011

Men lie, women lie, numbers don't. Spoken by the great poet Jigga man.

8. Guti986

Posts: 78; Member since: Dec 26, 2013

A number based on a lie is in itself a lie. Theoretically speaking.

10. darkkjedii

Posts: 31293; Member since: Feb 05, 2011

Jigga.

7. droopyar

Posts: 5; Member since: Aug 25, 2014

Article is not true. On china top1 seller is xioami that offers android devices. Iphone sales are going down worldwide, even in Western Europe and USA, sales are going down. Market share also is going down. Now the king is ANDROID for next 5 years, so buy an android

13. moab123

Posts: 11; Member since: Oct 05, 2014

It so obvious you don't know anything about what you're saying & definitely no point arguing with you either

15. bestmvno

Posts: 251; Member since: Mar 07, 2014

Please look into what he said rather than accusing him of not knowing what he's talking about. His comment is mostly spot on, although it has been argued the reported declines had to do with being seasonal and waiting for the iPhone 6. Xioami is now number one in China. Market share for the iPhone has gone down, while overall sales have grown year over year.

12. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Since google isn't even useable officially in China, does it matter? They ceded the market years ago, and xiaomi took over with their crap fork.

16. darkkjedii

Posts: 31293; Member since: Feb 05, 2011

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