IDC: Windows' tablet market share could finally breach 10% this year

IDC: Windows' tablet market share could finally breach 10% this year
Microsoft's Windows smartphone endeavor appears to be a sinking ship, but Redmond's place in the tablet scene doesn't look so precarious. Though progress has been slow, its stake in the tablet market has been steadily rising, and according to IDC research director Francisco Jeronimo, its market share could finally reach double digits this year. 

Windows had a 9 percent chunk of the slab market in Q2 of this year, according to the IDC. But this total could rise up to around 11.3 percent with a strong second half of sales in 2016. The figures would still leave Windows considerably adrift of both Google and Apple in the tablet market, which has been dwindling as a whole for some time. The IDC forecasts that Android will take almost two-thirds, or 66.2 percent of the tablet market this year, with Apple's iPad a distant second at 22.4 percent. 

By 2020, the IDC expects Windows' market share to rise substantially, with a predicted 19.3 percent set to give iOS a run for its money. Cupertino, meanwhile, looks poised to stagnate at around the 22 percent mark over the next few years. While these numbers are only estimates, it's reasonable to think that Apple's iPad has reached a plateau that could be difficult to shake off, especially with iPad sales on the downturn. 

Android, meanwhile, looks set to continue its domination moving forward per the IDC, with Google's platform set to account for approximately 57.8 percent of 2020's tablet market. 

source: @fjeronimo via MSPowerUser



1. bucky

Posts: 3794; Member since: Sep 30, 2009

Windows deserves it. While I'm no fan of Windows 10 I do think if I were in the market for a Windows machine it would be the sp4.

4. Finalflash

Posts: 4063; Member since: Jul 23, 2013

They need to release the SP5 asap, need some USB C over Thunderbolt 3 ports up in there and I would totally buy it in a heart beat.


Posts: 2817; Member since: Oct 03, 2012

The Surface Pro tablets 3/4 are the best you can buy, no iPad or Android tablet comes close!

3. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Windows Tablet also cost 3 or 4 times more to get the proper experience. I don't think we need to keep comparing them. People buy Windows, iPad and Android tablet for different reasons.

7. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

"Windows Tablet also cost 3 or 4 times more to get the proper experience" How so? A HP Stream or Surface 3 match the price of them bastardized ARM tablets and offer proper experience for different users.

8. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I bought my Tab S@$299 (new) 1.5 year ago. Can you find me a Surface Pro at this price or any tablet with a Intel Core M processor?

11. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

A Surface Pro 1 will easily outperform that thing and do a lot more, yet is available on eBay for even less:

10. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I know you like Windows Tablet very much but can I be allow to like my Android Tablet too especially when it does serve my need. I can survive with both Windows and Android so I always goes with the lighter of the two. If I bring my Windows tablet I will need to carry a bag instead of my iPad mini pouch that I swing across my shoulder.

12. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

I'm not arguing with that part, it all comes down to preference. I was only questioning the price claim.

16. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Would you buy the Surface pro 1 used for $230? Personally I wouldn't but I would still buy a Tab S for an integrated experience of having phone capability such as What's app and Viber and tablet app capability such as, Microsoft Office 365 apps, Google apps and a remote desktop to execute my admin task.

18. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Amazon is selling a used Tab S for $138. So Android Tab is still more affordable nevertheless.

22. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

There's still similarly cheap Windows options available, and they'll still do a lot more than the Tab S. The Surface Pro is just a signature device to the platform. If you're fine with settling with the compromises of a Tab S, you shouldn't have any problem gaining more with any of the following Windows tablets that dual-boot Android, again, while still costing less than the Tab S (all less than $100): So, nope, Android ain't more affordable in anyway.

21. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

I'd buy it over any bastardized ARM tablet. Never saw a need for them ARM tablets, they were always a sub-part of what HP Laptop offered with little enhancements on consumption tasks. It was the Surface Pro that gave me a reason to get a Tablet. It easily replaced all my needs of my HP Laptop with 0 compromise, and it merged that with the enhancements in consumption tasks offered by them ARM. Plus it brought the productivity of the Tablet form-factor into my work flow. So far, I have replaced 1000s of pages worth of physical paper with just my Surface Pro and it's still serving great as a Laptop/Desktop replacement. Unfortunately though, Microsoft is ruining the experience with the way they're heading with windows 10. Now have to be constantly worrying about spyware (something I only used to do on Android) and the Tablet Mode in Windows 10 currently is much worse than what Windows 8.1.1 offered ( ). I'm just hoping they eventually fix that sh*t and finally materialize the good potential of Windows 10. Regarding those "phone capability" apps you mentioned, I have easy native access to them via the WhatsApp app ( ) and Viber app ( ). The other apps, I also have full native access to them, plus I can take even more advantage of Office applications, including OneNote, with the Active Digtizer pen.

23. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

The difference between you and me is I don't hate Android tablet. While I see a different approach to doing my tasks with Android compare to a Windows tablet. All you can see is a bastardized ARM tablet. Have you ever use a netbook? I have and from there I learn to respect Windows x86 minimal requirements. Have you ever use a Chrome book? From a Chrome book I know Windows has a larger memory footprint and higher processor requirements. I hold my believe with actual device hand on experience because I like to spend money on gadgets so don't expect me to stick with just Windows or Apple gadgets.

24. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Again, it's all a matter of preference and what works for you, I was only questioning your price claim. I just can't settle for the limitations of an ARM tablet, and much less a Chromebook, which is merely the Chrome browser on Windows...but if they work for you, enjoy them.

27. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Each has its strength and weaknesses, let me show your an example. When i am on the road, I could search for places, contact information and call them at one click. no hassles.!AtAs_o8fxa-njGT-P4H-NrjipCD- When i need more processing power i could log on to high end server!AtAs_o8fxa-njGWlSeqOL_vtSyc8 That's just example hope you have a great time with our discussions. We both learn new stuff.

28. joey_sfb

Posts: 6794; Member since: Mar 29, 2012 Tab S @ $138 used. My purpose is never to convince anyone because we all have free will. My personal aim is to use with whatever tools that is available not necessary must be Android Tablet or Windows notebook or MacOS or Linux OS. My strong preference for Tab S, is its size and weight. I do carry my Dell 7140 when I know I need to do a lot of work and Windows with a keyboard is preferred but there are moments that I am causal, not sure whether I need to do any last minute office work that I bring my Tab S pouch. Quite stylish as there is many iPad mini pouches available and Tab S fit right in.

25. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Nothing much we could do about Windows 10 unless some ligation strike MS. That's is also my reason to stay open minded to alternative approach to getting things done. Thanks for reading my post, MrElectrifyer.

13. thunderc8

Posts: 98; Member since: Dec 15, 2014

Although windows mobile is sluggish and lacks apps and usability vs android I have to admit in tablets once you go windows you'll never go back to android. I bought a Lenovo full windows version and it's like I have a desktop on my hands and now android tablets seems to me like it's made for kids.

17. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I also agree with you because to each his own.

5. jellmoo

Posts: 2645; Member since: Oct 31, 2011

It really depends on your needs. If you want a tablet to consume content, handle social networks/communication, and play small games, then a Windows tablet isn't the best choice. If you want a tablet to be a productivity machine, then a Windows tablet is the best choice.

6. johnh3

Posts: 147; Member since: Aug 23, 2012

I think the problem for Windows in the tablet side are that they only got big ones over 10" inch. I like my tablets in a size around 8" inch, so I bought a iPad mini. I remember there was some Windows 8 tablets around 7" and 8" in the market before. But they seems not be any with Windows 10?

9. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

if tablets, then ipad hate apple? go microsoft android tablets are toys for kids

14. Eclectech

Posts: 355; Member since: May 01, 2013

I love Surface Pros! Honestly I think it's the best tablet ever and I also own an iPad

20. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Me too. I rarely pick up the iPad. Rhe Surfs e dows all the same things. I jse tonjse my iPad to play old arcaxe games. Now i just use emulators and play all the originals. The iPad days are over. It's gonna fall off the planet like the iPod Touch, which was once the largest gaming mobile platform. Soon they will join blackberry and Nokia at rhe bottom of the pile.


Posts: 2817; Member since: Oct 03, 2012

Surface Pro tablets are very powerful, iPad or Android tablet's don't even come near!

19. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The Surface is rising to the top, while thr BrickPad is falling to the bottom. What's gonna happen now? Apple is going ro do am about face and finally make an Intel rawr running OSX IS because they won't have a choice. After all, they threw a keyboard at the iPad to warm you all the co cept that Microsoft has today. Even though the Windows UI isn't for touch, it still does well. Time for some shakeup in thr taet space. 50% of Apple own share? We are looking at the demise of Apple. A.slow death just like Jobs had and then it will be over. This is why you need diversity.

26. htcisthebest

Posts: 437; Member since: Nov 15, 2011

In about 7 years time Windows could be the #1 tablet OS.

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