Honor 6 Plus and the Ascend Mate 7 that are Huawei's flagship warriors, and those command price tags that is a third or more less than comparable flagships from Samsung or Apple.The push won't be only with carriers and direct sales. but rather a whole marketing strategy with billboards, sports events sponsorships and the like - the whole nine yards. Right now it's the dual camera
“Our design is more premium, more high-end,” boasts Mr. Yu, adding also that “For the smartwatch, Apple is also just in the beginning. We think we can do better.” Well, the company did increase its smartphone sales with 54% in 2014, reaching the whopping 74 million units - short of the 80 million forecast, but that's because it sold more expensive flagships than it expected. Huawei grabbed 5.7% of the market last year, making it the third largest smartphone seller behind Samsung and Apple, and expects to sell up to 100 million handsets in 2015, thus somewhat confirming Mr Yu's crusade ambitions.