Huawei's phones to enter the US market, CEO ready to take on Apple

Huawei's phones to enter the US market, CEO ready to take on Apple
Most Chinese smartphone vendors will disappear in the next three to five years, and we’ll be the leading ones.” That's a statement you can expect only from Huawei's outspoken CEO Richard Yu, and he didn't disappoint at the MWC expo. “In the future, our main competition will be from Western companies, not Chinese companies,” he added. Now that two years have passed from the alleged telco spying scandal with Huawei, the company will be making a grand arrival on US shores, and will make its phones available directly under the Honor brand, reports Reuters.

The push won't be only with carriers and direct sales. but rather a whole marketing strategy with billboards, sports events sponsorships and the like - the whole nine yards. Right now it's the dual camera Honor 6 Plus and the Ascend Mate 7 that are Huawei's flagship warriors, and those command price tags that is a third or more less than comparable flagships from Samsung or Apple.

Our design is more premium, more high-end,” boasts Mr. Yu, adding also that “For the smartwatch, Apple is also just in the beginning. We think we can do better.” Well, the company did increase its smartphone sales with 54% in 2014, reaching the whopping 74 million units - short of the 80 million forecast, but that's because it sold more expensive flagships than it expected. Huawei grabbed 5.7% of the market last year, making it the third largest smartphone seller behind Samsung and Apple, and expects to sell up to 100 million handsets in 2015, thus somewhat confirming Mr Yu's crusade ambitions.

source: Reuters, WSJ

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18 Comments

1. sip1995

Posts: 1771; Member since: Feb 07, 2014

Personally I think Huawei is better than Xiaomi...

3. Kumar123 unregistered

I think Xiaomi is much better than Huawei. Huawei smartphone's UI looks super lame and ugly compared to MIUI. Plus Huawei's own processor is really bad. Really mediocre performance. If you read anandtech review you'll see they're always criticizing their processor.

4. Chuck007

Posts: 1409; Member since: Mar 02, 2014

Wow do you guys really like Bart that much?

9. sip1995

Posts: 1771; Member since: Feb 07, 2014

Yeah, my favotite from Simpsons....

5. exusaiha

Posts: 15; Member since: Sep 18, 2013

Look at Huawei Ascend p7, stunning design, and you can get used with software, especially when it will be updated to Android L, but it's processor is so bad, that even typing can be laggy sometimes, and this phone was their version of flagship...

6. Chuck007

Posts: 1409; Member since: Mar 02, 2014

Yeah I don't see myself getting a Chinese phone anytime soon but I gotta admit. Their ascend line is simply stunning. Wish they rebrand it with Honor branding and sell those to the states.

12. shamashu9

Posts: 142; Member since: Jun 10, 2013

Its stunning because It gets its design from iphone 4s and 5s

16. Ashoaib

Posts: 3243; Member since: Nov 15, 2013

Huawei has great phones and the battery life of huawei phones is stunning, better than apple and samsung

10. Ghost04

Posts: 496; Member since: May 03, 2014

Anandtech is a stupid website itself . The only problem with Huawei phones is their GPU . The rest is great .

13. Kumar123 unregistered

LOL, No. Anandtech is the best tech site in the world. It's a real tech site not clickbait site like PA, BGR.

2. Chuck007

Posts: 1409; Member since: Mar 02, 2014

I don't think their current flagships match Apple/Samsung's offerings, but I am sure they'd come up with true breakthrough products in the next 3-5 years. What they need to figure out right now is price. There's next to no chance their phones will sell for as cheap as they do in China, and many will be more than happy to pay $150USD+ premium for a Galaxy S/Note or iPhone if their Honor phones don't have any stand out features.

7. TheGunnyPT

Posts: 252; Member since: Feb 12, 2015

Like many people already mentioned... huawei' CPU are quite weak and it's UI is plain ugly, for both of these reasons it's a deal breaker for me. I do wish they would make a deal with Qualccom for certain devices. Also a entire redesign from scratch of the UI.

8. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Yeah, Huawei is awesome.

11. Ghost04

Posts: 496; Member since: May 03, 2014

Samsung phones are so good . But 10-12 years ago they also use to make lame and cheap phones . Only a few use choose them over Nokia , Motorola and others . They were really unreliable and start to show problem within a month or two . I had one only lasted 7months and my brothers lasted even less . But now they are fantastic . So, Huawei deserve some respect . They have a good future .

14. drunkenjay

Posts: 1626; Member since: Feb 11, 2013

bring it on huawei. more competition, the better.

15. mike2959

Posts: 691; Member since: Oct 08, 2011

I like how you all comment about a manufacturer or phone but don't have one. I have the Mate 7 along with 10 other flagships because this is my hobby. So save your money from your part time McDonald's job and actually buy the phone.

17. checkmymike

Posts: 215; Member since: Dec 28, 2011

Hahahahaha. Owned!

18. Paximos

Posts: 278; Member since: Jul 26, 2012

You couldn't have said it any better. I have the Mate 7 as well and love it.

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