It’s only logical when you hear about it, but you’d probably never think it would happen - Instagram and Hipstamatic are about to announce a partnership allowing you to post pictures from one service to the other. Both are famous for delivering top notch vintage effects to pictures, but have kept them in their own walled gardens for quite a while.
Now, pictures taken via Hipstamatic could be pushed directly to Instagram. The pictures can be auto-tagged with the name of the lens used, film and flash, and even a comment.
Instagram has recently registered its 27 millionth user and is enjoying huge growth expanding to other platforms like Android. The new pictures that will start appearing will carry the “Taken with Hipstamatic” tag. Speaking about the motivation behind the partnership, Hipstamatic’s chief executive mentioned that people obviously post pictures snapped via Hipstamatic on Instagram all the time.
The partnership should be mutually beneficial. Hipstamatic could get a sales boost by being tightly integrated with Instagram, while the latter will benefit from a photographic community of 4 million. Most importantly, though, it underscores Instagram’s role as a social platform.
source: Fast Company