Here's what Apple's iPhone 7 invitation tells us about the new phones


Apple has invited the press for what shapes up to be its biggest event for the year. The expected star of the show: the new iPhone 7 and iPhone 7 Plus, of course.

And while you've already seen so many leaks and rumors that your eyes probably hurt (we know our do), there's nothing like a good old teaser from Apple itself. A company known for carefully staging every detail of its presentation, it's no coincidence that people read Apple's every public move as a puzzle to solve.

And this time around, it's not even a complicated one, but we ought to mention the obvious: the blurred Apple logo is as clear of a hint as it gets towards the rumored dual camera feature on the iPhone 7 Plus. And while we all knew about its expected arrival, we could only guess its main use. Now, it seems clear: Apple highlights that you'll be able to 'see' some nice bokeh (which is that blurry background effect) with the new iPhone's camera.

Native bokeh is an effect achieved thanks to the physical properties of an optical system: the aperture blades of a camera squint to their narrowest, you move the zoom ring to its maximum telephoto length, and the magic happens. The focus locks on the subject plane, and everything in front and behind gets creamy blur. You can focus on your subject that really stands out.

Why can't we have this on a phone camera? Well, it's possible with macro shots, but there is no going around the laws of physics and if you want to shoot a portrait with a bokeh background, you'd be hard-pressed. And if Apple has managed to solve that issue in an elegant and non-destructive way, this would really be something special for image lovers. These days, everyone is a photographer, after all.

Related phones

iPhone 7 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 2900 mAh(21h 3G talk time)

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43 Comments

1. AlikMalix unregistered

A less focusing camera - great! /s And I thought it would NOT be another gimmick. Fail!!!

13. Creep

Posts: 193; Member since: Apr 05, 2016

All I see is the iPhone 7 absolutely obliterating every phone in terms of performance. Too bad I'm not an Apple fan.

26. bobby84

Posts: 595; Member since: May 13, 2016

Your one of the biggest iSheep here

39. FriendlyFoe09

Posts: 82; Member since: Jan 09, 2012

NERDS!

40. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Totally, if it were 2013, and if Apple actually brings something new to the table this time after years of stalemate.

14. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Seems they're going the HTC One M8 route with a software bokeh affect from two different images. Plus there isn't much else you can do with two camera sensors. The only real option would be 3D pictures like the Nintendo 3DS, but that is borderline useless because no one has a 3D capable screen on hand.

15. AlikMalix unregistered

Apple sucks.

21. trojan_horse

Posts: 5868; Member since: May 06, 2016

You aren't fooling anyone.

31. AlikMalix unregistered

LOL, Being an iPhone fan, I'm short on green thumbs... Gotta keep that quota, right?

38. Podrick

Posts: 1285; Member since: Aug 19, 2015

Lol here's a green thumb!

33. techlover2017

Posts: 65; Member since: Aug 22, 2016

Until they don't make changes in the devices display its not worth at all. I mean come on that ratina thing is 6 year old.

36. AlikMalix unregistered

Yep thats the one thing Apple fans are complaining about./s

2. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

What it tells me: it's on a school day

3. Bankz

Posts: 2550; Member since: Apr 08, 2016

What it tells me: that the dual camera wouldn't have much use apart from niche cases

4. AlikMalix unregistered

I think so too. I bet the second camera is a fake dummy lens just so it "looks" like Apple is catching up with modern tech. Bet we all know the truth, right friends?

5. ctdog4748

Posts: 797; Member since: Mar 05, 2016

Apple FTW! Sure the new iPhone 7 will lack the innovative explode feature, but I'm OK without it.

6. Unordinary unregistered

Simmer down. No pun intended.

7. bobby84

Posts: 595; Member since: May 13, 2016

iPhones already have that feature

8. bobby84

Posts: 595; Member since: May 13, 2016

Why are we speculating over a nearly empty flyer?

9. ctdog4748

Posts: 797; Member since: Mar 05, 2016

So which new Apple product are you most looking forward to?

10. bobby84

Posts: 595; Member since: May 13, 2016

I don't buy Apple, I really don't expect them to impress me this year.

17. ctdog4748

Posts: 797; Member since: Mar 05, 2016

You don't buy anything Apple, yet you seemingly comment on every article about them. Hmmmmm.....

18. AlikMalix unregistered

He got you there, you need to rethink your strategy. Hurry make up another account and do remember to mention that you have an iPhone this time. You making use android trolls look stupid.

22. trojan_horse

Posts: 5868; Member since: May 06, 2016

You call yourself an Android user? I know you're being sarcastic.

28. bobby84

Posts: 595; Member since: May 13, 2016

I don't comment on all of them. And when I do, I usually putting iSheep on blast for buying hardware the fragile, dated, and it lack of innovation. 2016 to 2017 they are still using screen resolution of a $50 prepaid phone and they removed a headphone jack, only to con you into buying an adapter, they know you will lose it too, lol.

32. AlikMalix unregistered

You're a damn troll, Bobby. That's it? It's pitiful..

11. cdilson

Posts: 14; Member since: Apr 18, 2010

It still amazes me how so many Apple trolls waste their time commenting on a post that has nothing to do with them whatsoever. Seems like such a depressing existence. Anyhoo, can't wait for the 7!!!

12. Creep

Posts: 193; Member since: Apr 05, 2016

It's mostly Note 7 owners that are saddened their poor $850 device can't beat a 6s and has embarassing real world performance: http://www.xda-developers.com/with-the-note-7-samsung-still-delivers-embarrassing-real-world-performance/ The iPhone 7 beats the Note 7 performance wise, and it hasn't even come out yet lol.

16. AlikMalix unregistered

I also have the iPhone 7, mine is yellow, what colors is yours?

24. j2001m

Posts: 3061; Member since: Apr 28, 2014

Hm, you are up on the note 7 is running a new ver of tw, I be thinking they sort many of the problems out with software updates, that and the iPhone just runs apps and that all it does, so it's very easy to get I to open apps fast as its doing nothing but opening the app

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