Here's how major cell phone companies' logos evolved through the years

Pop quiz: what are the factors that make a brand commercially successful? Brand awareness is definitely near the top of the list – make the name of your business or product stick in people's minds and get ready for an early retirement. For this to happen, a well-designed logo helps a lot. Speaking of which, do you know what the older logos of major tech companies and cellular carriers looked like? Nobody is going to snigger if you don't – these businesses have been around for many decades, and their logos have changed quite a bit since then, as you're about to see.

Samsung


The name "Samsung" can be interpreted from Korean as "Three Stars", which explains, at least in part, the design of the Samsung Byeolpyo noodles logo. It was introduced in 1938, when Samsung was still a small trading company dealing with groceries. Yes, noodles included. By 1969, Samsung had already entered the electronics industry. It wasn't a truly international company yet, but the new logo introduced that year may have been a step towards achieving that goal. The trio of stars remained a part of Samsung's logo until 1993, when the image we all know today was introduced. Its oval shape represents flexibility and simplicity while the blue color symbolizes symbolizing stability, reliability, and corporate social responsibility. 



LG


LG's history began in 1958, when the Korean chemical company Lak-Hui (or Lucky) established GoldStar. The latter became a well-known brand of consumer electronics and home appliances, including the country's first radios and TV sets, among other products. In 1997, the Lucky GoldStar corporation was renamed to LG, and thus was its logo born. Designed to resemble a smiling human face, it has been in use since then.



Nokia


Nokia's roots can be traced back to a wood pulp mill set up in 1865 in Southwestern Finland. However, it was 1871 when the company name Nokia Ab became official. In the decades that followed, Nokia was involved in manufacturing rubber goods and electrical wires, as well as in the electricity generating business. It was in the early 1960's when the company began producing electronic devices, which paved the way for Nokia to establish itself as the major player on the cell phone market it once was.



Apple


The very first design for an Apple logo, which dates from April 1, 1976, showed Sir Isaac Newton reading a book under an apple tree. However, it was quickly scrapped in favor of a flat, simplistic depiction of an apple. The bite was added so that people don't confuse the apple with a cherry, and the rainbow stripe design was there to "humanize" the company. 



Motorola


Motorola was the name of a car radio which Galvin Manufacturing Corporation – a small company based in Chicago, Illinois – began producing in the 1930's. Eventually, the company adopted the name of its widely successful radio. Its well-known "batwing" logo was introduced in 1955, as the company went public, and has not undergone much change since then.



Sony


Sony had its first logo design registered by 1955, but it was quickly dropped in favor of a simpler one - the one we still know today. Ignoring the minor changes made to the letters' shapes, the Sony logo has remained pretty much the same since the 50's. It's a fun fact that in 1981, Sony launched an international logo design contest – basically, anyone could submit a new logo for the brand. As you can probably tell, none of the submitted designs got the thumbs-up from Sony's bosses.



HTC


Formerly known as High Tech Computer, HTC started off as a manufacturer of notebook computers. It quickly switched to making cell phones, however. These were built for other companies and sold under their respective brands.

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40 Comments

1. MarquiX unregistered

Everyone copies... Like dude everyone's logo is just letters with a simple font. Come on now, don't you have me believing phone companies were most creative in the 1900's.

14. Johnnokia

Posts: 1158; Member since: May 27, 2012

Cuurent Nokia's logo does not have "Connecting People" slogan. The idiot e-flop removed it when he came

23. Tanujtiwari

Posts: 84; Member since: Mar 18, 2015

I have a question. I'm a nice guy in college. I keep my journals, notes up to date. The problem is, others don't complete them and thus ask me to send them photos of the journals/notes at the eleventh hour (via whatsapp etc.), which is very distracting, and wastes a lot of my time. What do i do?

26. ahhxd717

Posts: 332; Member since: Dec 08, 2011

Tell them no and to take better notes.

28. Tanujtiwari

Posts: 84; Member since: Mar 18, 2015

Thank you for replying brother. May God bless you. I really must learn to say no

38. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

I hope I am not being annoying or putting my nose where it shouldn't be. But I want to say an advise If you are that shy,you may say that you would really like to help them,just that you can't do it in these times because you are busy with your life in that you can barely do your studies and have a time with the family,otherwise you are actually in need of some help, say to your friend if he can help you that would be better. If they were helping you,then you should actually help them too or try to be more independent

40. Tanujtiwari

Posts: 84; Member since: Mar 18, 2015

Thanks a lot. You really are an awesome guy! This post was meant to be poked upon!

2. Diezparda

Posts: 941; Member since: Oct 23, 2013

love how apple treat their brand, but i'm not really a fan to their product.

3. Goldeneye

Posts: 419; Member since: Jan 22, 2011

Samsung really needs to redesign it's logo. At the same time the name is too long. I bet Samsung would love that it's name would have world recognition and status that Apple does but with that ugly long name is not happening. I remember that around couple years ago that the logo would be redesigned and nothing is changed. The truth is that the most important and recognized brands of anything just don't use their names on their logos. Mercedes Benz, Ferrari, Nike, Apple, Toyota, Honda, BMW, Audi, Rolls Royce, Volkswagen, Louis Vitton, to name just a few don't use their full name and the whole world recognizes their brands.

5. mrej201

Posts: 226; Member since: Feb 04, 2015

lol do you even know what are you talking about

7. Commentator

Posts: 3723; Member since: Aug 16, 2011

Well, considering Samsung IS one of the most important and recognized brands, I'll give their logo a pass (although I don't like it either.) Other well recognized, successful brands that DO use their name in the logo include Google, IBM, Intel, Qualcomm, Walt Disney, Johnson & Johnson, ExxonMobil, FedEx, Amazon, IKEA, and 3M. Also, you say the most important and recognized brands of "anything" just don't use their names on their logos, but eight out of eleven examples you give are car companies. That's not exactly a fair representation of "anything."

27. Goldeneye

Posts: 419; Member since: Jan 22, 2011

Samsung is long by number of letters not by pronunciation. Again Samsung and all the brands you mentioned don't exactly scream status, recognized? You bet but not exactly caché that the brands that only a stylish initial(s) or symbol bring. Hell even Microsoft which is one of the richest companies ever its logo is not something that someone wants on a hat or shirt I believe, I mean I'm talking about status not just recognition.

33. Commentator

Posts: 3723; Member since: Aug 16, 2011

All due respect to Honda, Toyota, Nike and Volkswagen, but they don't exactly scream "status" either. Samsung needs to do a lot more than change their logo to be considered the BMW of electronics, or be considered a "status symbol." It would require them to shift their entire business model.

37. Goldeneye

Posts: 419; Member since: Jan 22, 2011

You're right on that part but at least most people associate them with quality and in the third world countries I know that at least Nike items are a status symbol trust me on that one I've seen it. Samsung not that much.

32. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Also, McDonald's, CocaCola, Tropicana, Hershey's, Dean's and many more also use their name in their logo. I also think Samsung dropped the stars from its logo because the way its logo is now, if it had the stars, it would look a lot like Subaru's logo. http://www.cargraphic.cl/imagenes/suburu.jpg

10. Kruze

Posts: 1285; Member since: Dec 30, 2014

How is "Samsung" long? Just two steps to say the whole name, "Sam" and "sung". Everybody knows how to pronounce it and have nothing wrong with the name. Some people pronounce "Some-song" and some people pronounce "Sam-song", I've never heard of people complaining that the name is too long. So, there's definitely Sum Tin Wong with your conclusion.

15. nodes

Posts: 1159; Member since: Mar 06, 2014

the logo IS long, not the brand name. just look at Motorola, it's long too, but they could come up with a very creative logo. Louis Vuitton, Volkswagen, and many countless brands have long name, but not long and uninspiring logo like Samsung.

18. kent-gaga

Posts: 609; Member since: Apr 10, 2012

considering how hard they have to try to make a phone that has "totally different design than the prev models" and the outcome wasnt even as good as people want, i really dont think they should ever try to change the whole corp's logo it might be a disasster

34. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

NIce...Sum-tin-Wong - That was funny. I got a very nice chuckle outta that. I vote this best comment of the day in this thread.

13. willywanta

Posts: 502; Member since: Jun 04, 2014

into what? SS?

21. drunkenjay

Posts: 1670; Member since: Feb 11, 2013

super saiyan? ima all for it.

4. seven7dust unregistered

I dont think samsung uses that blue logo too much now, haven't seen it in any of their recent phones or Tvs. they seem to favor just the simple white or black samsung letters logo nowadays.

6. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

They're not talking about the logo on the device itself, but what's on the retail packaging.

8. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

Wait till techiexp sees this. 5,000 word rant on the way.

20. gaming64 unregistered

He'd probably be searching the whole web right now

35. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Haha! You're so funny.2nd best comment of th day. I got a really nice laugh.

9. MisterQ

Posts: 61; Member since: Feb 13, 2015

Sony's from 1957 and still one of the most elegant, modern and clean.

11. Kruze

Posts: 1285; Member since: Dec 30, 2014

Totally agree!

12. Kruze

Posts: 1285; Member since: Dec 30, 2014

Sony's logo since 1957 is simple and elegant. Btw, where's Huawei and BlackBerry? They are also one of the major cell phone companies. And please, don't give me that "Huawei cheap Chinese crap unknown brand" or "BlackBerry is dead" BS reasons. Huawei ranks higher than most of these companies (except Samsung and Apple) and if you wanna say BlackBerry is not a major cell phone company, don't include Nokia then.

16. Evan_C

Posts: 153; Member since: Dec 15, 2014

Honestly did not know why there was a bite on the Apple logo, until now. haha Learn Something New Everyday

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