HTC's "unexpected surprise"? That sapphire screen U Ultra edition we already knew about

Posted: 20 Mar 2017, 04:18, by Kaloyan C.

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HTC's "unexpected surprise"? That sapphire screen U Ultra edition we already knew about

Dear HTC, when your company's in serious financial trouble, and your latest flagship isn't really that good, you don't get to outright lie about having something "surprising" to reveal, particularly when we've known about it for months. And then you wonder why people don't buy your devices anymore.

And the thing itself? A limited edition HTC U Ultra with 128 GB internal memory and a sapphire screen. That's it – no new device of any kind, not even a new color, but just the very same thing we heard about back in January, except you can now actually pre-order it. The price is, as previously listed, NT $28,900 which is a whopping $920 in US currency. Not that it matters, as the sapphire-screen edition is also limited to Taiwan only.

In addition to the phone, the luxury package also contains a leather case, a power bank, and a key ring, as well as a fancier packaging. Pre-orders should start shipping by March 28, which, for the record, is also a month later than what HTC first announced.

HTC U Ultra Unboxing

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+ 4 images

source: HTC Taiwan

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13 Comments

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posted on 20 Mar 2017, 04:33 8

1. haruken (Posts: 112; Member since: 06 Nov 2013)

What a shameful company, glad it's crumbling.

posted on 20 Mar 2017, 04:37 7

2. androiduser (Posts: 233; Member since: 18 Jun 2014)

Ikr, i mean wtf was going through their mind when they made the htc u ultra like wtf

posted on 20 Mar 2017, 04:37 7

3. Atrixboyyy (Posts: 405; Member since: 03 Nov 2011)

Oh great an even more expensive version of garbage...

posted on 20 Mar 2017, 04:54 1

4. greenelektron (Posts: 537; Member since: 10 Sep 2014)

HTC should just be a foxcon.

posted on 20 Mar 2017, 10:33 1

11. omnitech (Posts: 869; Member since: 28 Sep 2016)

Please no. HTC has terrible QC.

posted on 20 Mar 2017, 04:57 5

5. 1solo (Posts: 3; Member since: 15 Mar 2017)

Lol what a bunch of drunk retards over at HTC

posted on 20 Mar 2017, 05:28 1

6. Bankz (Posts: 1962; Member since: 08 Apr 2016)

What a bunch of scrubs tbh.. Drunk bastards!

posted on 20 Mar 2017, 06:26 1

8. Dejan92 (Posts: 57; Member since: 06 Feb 2014)

HTC- Help This Company

posted on 20 Mar 2017, 09:17

10. Nathan_ingx (Posts: 4290; Member since: 07 Mar 2012)

Help The Clowns.

posted on 20 Mar 2017, 08:44

9. zenun12 (Posts: 175; Member since: 31 Oct 2016)

Too much marketing their U Ultra, why not advertise some of your more "reasonable phones"? Say, the $500 U Play? Or the $200 Desire 650? Oh wait...one is overpriced while the other has an obsolete processor. HTC, just lower your pricing, for $900, I expect a headphone jack on my phone.

posted on 20 Mar 2017, 10:35

12. omnitech (Posts: 869; Member since: 28 Sep 2016)

To be fair, still better than Apple. An iPhone with a sapphire display would be like way more.