HTC's "unexpected surprise"? That sapphire screen U Ultra edition we already knew about

by Kaloyan C. / Mar 20, 2017, 4:18 AM

Dear HTC, when your company's in serious financial trouble, and your latest flagship isn't really that good, you don't get to outright lie about having something "surprising" to reveal, particularly when we've known about it for months. And then you wonder why people don't buy your devices anymore.

And the thing itself? A limited edition HTC U Ultra with 128 GB internal memory and a sapphire screen. That's it – no new device of any kind, not even a new color, but just the very same thing we heard about back in January, except you can now actually pre-order it. The price is, as previously listed, NT $28,900 which is a whopping $920 in US currency. Not that it matters, as the sapphire-screen edition is also limited to Taiwan only.

In addition to the phone, the luxury package also contains a leather case, a power bank, and a key ring, as well as a fancier packaging. Pre-orders should start shipping by March 28, which, for the record, is also a month later than what HTC first announced.

HTC U Ultra Unboxing

View more + 2 images

source: HTC Taiwan

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13 Comments

1. haruken

Posts: 308; Member since: Nov 06, 2013

What a shameful company, glad it's crumbling.

posted on Mar 20, 2017, 4:33 AM 8

2. androiduser

Posts: 513; Member since: Jun 18, 2014

Ikr, i mean wtf was going through their mind when they made the htc u ultra like wtf

posted on Mar 20, 2017, 4:37 AM 7

3. Atrixboyyy

Posts: 617; Member since: Nov 03, 2011

Oh great an even more expensive version of garbage...

4. greenelektron

Posts: 537; Member since: Sep 10, 2014

HTC should just be a foxcon.

posted on Mar 20, 2017, 4:54 AM 1

11. omnitech

Posts: 1131; Member since: Sep 28, 2016

Please no. HTC has terrible QC.

posted on Mar 20, 2017, 10:33 AM 1

5. 1solo

Posts: 5; Member since: Mar 15, 2017

Lol what a bunch of drunk retards over at HTC

posted on Mar 20, 2017, 4:57 AM 5

6. Bankz

Posts: 2550; Member since: Apr 08, 2016

What a bunch of scrubs tbh.. Drunk bastards!

posted on Mar 20, 2017, 5:28 AM 1

8. Dejan92

Posts: 141; Member since: Feb 06, 2014

HTC- Help This Company

posted on Mar 20, 2017, 6:26 AM 1

10. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Help The Clowns.

posted on Mar 20, 2017, 9:17 AM 0

9. zenun12

Posts: 205; Member since: Oct 31, 2016

Too much marketing their U Ultra, why not advertise some of your more "reasonable phones"? Say, the $500 U Play? Or the $200 Desire 650? Oh wait...one is overpriced while the other has an obsolete processor. HTC, just lower your pricing, for $900, I expect a headphone jack on my phone.