HTC wants to dominate the smartphone market... in Myanmar

HTC wants to dominate the smartphone market... in Myanmar
There's no denying that HTC's smartphones are nice and all, but recently, the company has not been making enough money out of them. In fact, HTC just announced its worst profits figures in 8 years, meaning that adequate changes to its business operations perhaps should be made. Could the upcoming push of HTC smartphones on the market in Myanmar be the solution? Probably not, but the company may be onto something as the poor Asian country is steadily opening its economy to foreign investors.

Currently, the smartphone market in Myanmar is dominated by Huawei and Samsung, with Sony holding the third spot. However, HTC has a trick up its sleeve that might help it gain traction among locals. The Taiwanese company has developed an input method allowing users to type in their native language. Currently, if one wants to have a Burmese keyboard on their smartphone, the device has to be rooted so that the software can be installed. And since rooting is a procedure that only advanced smartphone users are familiar with, only a tiny fraction of smartphone owners have access to Burmese characters, not to mention that the hack voids their device's warranty. 

HTC is planning on releasing some of its high-end Android smartphones in Myanmar, including the HTC One X+, One X and Butterfly. The mid-range HTC Desire X, Desire VC and Desire V will be offered as well. Their prices have not been disclosed, but since the country is among the poorest in Asia, it is certain that only a handful of privileged citizens will be able to afford them.



1. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

thats like Apple wanting to dominate the market in Somalia

11. MeoCao unregistered

Running away from SS can lead HTC to new frontiers :)

2. itiswhatitis

Posts: 423; Member since: Jan 23, 2012

That's because HTC CEO was born in a town call Mandalay in Myanmar and now the country is open for business I think he's trying to do something good back there.

3. Dastrix unregistered

It's nice to see a smartphone company care by allowing users to type in their native language, a feature so often overlooked nowadays. With the mid-range smartphones, availability of this feature will be much appreciated.

4. TBomb

Posts: 1579; Member since: Dec 28, 2012

in my opinion, if HTC wants to dominate in any market, they're going to need better battery life on their phones. Had 4 different rezounds from them and each one last less than 10 hours with 4g/3g/wifi off.

5. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

lol, Yup, starting small again...

6. quawy2013

Posts: 14; Member since: Jan 14, 2013

To late HTC your phones are crap

7. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Focus, and they lost it. Poor vision, slow updates and little short comings on their behalf is why this is my last HTC.

8. xtremesv

Posts: 299; Member since: Oct 21, 2011

Repeatedly I have said HTC needs a more global approach if they want to survive but certainly Myanmar is not what I was talking about.

9. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

That's one of the things I like about HTC. They have Chinese input on all their phones, and I need it to talk to the people outside the country. Myanmar seems like a good choice, I once received an partnership offer for a venture to create/strengthen cell market there.

10. jdep1

Posts: 26; Member since: Nov 06, 2012

HTC bring a phone like the hd2 that is capable of dual booting, has amazing hardware & I'll give you my business again. I would buy nothing but HTC devices back then but now Samsung has my money.

12. ZeroCide

Posts: 816; Member since: Jan 09, 2013

Gotta start somewhere.

13. dinG1

Posts: 1; Member since: Jan 14, 2013

This article misses a whole big point. It won't be a huge market for sure at least for now, but it it is worth mentioning Peter Chou was born and bred in Myanmar before settling in Taiwan. He hosted the event speaking Myanmar language, needless to mention HTC develop Burmese characters there.

14. funnyguy

Posts: 244; Member since: Jan 10, 2013

If its not Samsung then is No Good,

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