HTC to start ‘a new sound and camera experience in 2013’

HTC to start ‘a new sound and camera experience in 2013’
HTC might not be in its best form lately with its fortunes declining rapidly as Samsung and Apple are overtaking the market, but the company is ready for a comeback and putting all hopes in the mysterious HTC M7. We can safely assume it would be a 1080p device with a solid processor and hardware, but it needs a bit more than that to bring HTC back on par with rivals.

And that something might be a ‘new sound and camera experience.’ HTC itself bragged it is kicking off that new experience in 2013, and that just adds more substance to rumors of the HTC M7 using ultrapixels. This new technology basically means the camera on the M7 uses three layers of pixels which it then combines into one ultrapixel producing sharper images with more true to life colors.


Of course, HTC will not be alone in one-upping its camera experience this year and the ultrapixel approach we described seems very similar to the one Nokia uses on its PureView phase 1 with the Nokia 808 where multiple pixels are oversampled into one superpixel.

But HTC is not likely to use a high-megapixel count in the sensor of its next flagship. Why? First, it directly dismisses any connection between big megapixels and image quality with a sneaky remark about 808 PureView:

“Nokia’s 808 PureView premieres with 41 megapixels. Causes one reviewer to note, this “won’t help you at all.

It’s strange HTC is bringing the PureView as we’ve found numerous times in our testing that while Symbian holds it back, the PureView is the best cameraphone out there. Can HTC top it with the M7? It certainly seems to have the ambition.

source: HTC

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  • Storage 64 GB
  • Battery 2300 mAh(18h 3G talk time)

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29 Comments

1. emadshiny

Posts: 1144; Member since: Dec 05, 2012

so M7 would be a 5-incher. its a good news.

12. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I think it is 4.7 or 4.8 to be exact. It doesn't hit the 5 inch mark... Victor?? Well, this reminds me of HTC before they released the 1X...they pretty much bragged about it too. Not saying it's a bad cameraphone, but it didn't live up to the expectation.

21. cripton805

Posts: 1485; Member since: Mar 18, 2012

What were you expecting at the time? It was the best.

2. XPERIA-KNIGHT unregistered

lets hope its not just on sprint this time around HTC...

10. Jonathan41

Posts: 532; Member since: Mar 22, 2012

It's coming out for major all carriers in the US

11. XPERIA-KNIGHT unregistered

where was that confirmed?

3. 90ninjas unregistered

Genuine question: Why is it called "M7" ?

16. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Good question... Googled it and lots of uneven answers popped up. But if they are going the DNA line, M7 is a type gene...dangerous gene. I don't know if that's an answer...but i'm just saying, lol.

4. cezarepc

Posts: 718; Member since: Nov 23, 2012

It's the camera and battery department where HTC has been lagging behind. Fix both and they may have a flagship to top the food chain.

14. jroc74

Posts: 6023; Member since: Dec 30, 2010

Camera....not really. Battery ....definitely yes. They have gotten better with battery life lately....starting with the One line. The DNA is nice too. My Rezound camera is very nice. HTC and Samsung has always had decent cameras. Might not be the best....but not far from the best. My fav Android manufacture Motorola..they have been lagging behind in the camera dept.

24. mobileexpert55

Posts: 5; Member since: Jan 31, 2013

Don't talk abt Samsung here its a really bulky s**t...al who prefer Samsung are from hell

5. wendygarett unregistered

It's not funny especially the picture of 1839 :( it's irritating...

6. wendygarett unregistered

And I'm sorry to say that iphone4s camera is way better even its one year late :(

9. darkskoliro

Posts: 1092; Member since: May 07, 2012

My girlfriend has a 4s, I have a butterfly, she feels bad if she brings out her phone to take pictures because the butterfly is actually that much better .

7. jiezel91

Posts: 67; Member since: Jul 28, 2011

Weird that there was not even a mention of Nokia in the timeline that HTC released. Nokia probably did create a lot of innovation in the mobile phone camera space as well as Sony Ericsson in the past decade. The one that created this at HTC must have lived in an alternate universe for the past decade. xD

8. tiara6918

Posts: 2263; Member since: Apr 26, 2012

m7 is the time for them to prove their "amazing camera" and "authentic sound" because so far they haven't released a product that tops the competition in both the camera and sound department

23. Dastrix unregistered

Yet, they got the guts to call the 808 unimpressive.. I really hope HTC's got an ace up its sleeve with the M7 to make such a bold statement.

13. Jonathan41

Posts: 532; Member since: Mar 22, 2012

HTC loves to use there camera and sound capabilities as the main marketing points but, That never really been the reason I bought an HTC. What about the Screen and Processor? The "Video-pic" camera on my One X is awesome but, the quality of the picture were pretty much average. The Beats audio does make a difference as well but, I don't think ether one of these features deserved their own individual marketing campagnes. I hope marketing focuses on the phone as a whole this time around instead of just segregated features. Take some hints from Samsung's book.

15. jsdechavez

Posts: 807; Member since: Jul 20, 2012

They're tryna tackle the Nokia 808 this time. They may raise the bar even higher but we know how inconsistent HTC cameras are. We never know, HTC may come out with a winner this time.

17. pyradark

Posts: 895; Member since: Jun 10, 2012

just be sure HTC that you will show something different this time, or else people would not get a chance to look at your device even it has 51 megapixel or ultra beats sound effect or what so ever.

18. p5yb0rg unregistered

hey HTC, how about a new battery experience?

20. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

So all I see is camera camera camera... where's the part about the sound? HTC will need to get better loudspeaker quality... tinny most of the time. Plus, I would prefer better picture quality under low light than high pixels.

22. cripton805

Posts: 1485; Member since: Mar 18, 2012

The thing I dislike about HTC, is that they make a great phone, and then find some way to cripple it. Screen, Small Battery, No SD Are examples of the past. Im not saying they are bad phones, but my favorite has still been the Rezound.

25. mobileexpert55

Posts: 5; Member since: Jan 31, 2013

Yeah true they always ruin they never give sd card and give an awesome processor whick makes me confused to select drvices

26. rizevnarastek

Posts: 349; Member since: Sep 06, 2012

So the new camera experience would be the three-layer 4,3MP sensor and the sound experience would be (perhaps the first) smartphone to have stereo speakers on the front?

27. Android4u

Posts: 456; Member since: Aug 16, 2012

4.3 UP sensor( ultra pixels )

29. rizevnarastek

Posts: 349; Member since: Sep 06, 2012

Indeed... Not used to write UP (yet, hehe).

28. Guarulhos

Posts: 39; Member since: Sep 19, 2012

The New HTC Smartphone Has Integration Of An Image Sensor With Size 1" ??? Leica Lenses Have ? Double ND Filter ? Xenon Flash From 4th Generation ? 8x Lossless Digital Zoom ? This Just Cause With These Characteristics This Smartphone Can Be At Higher Quality Photo Nokia 808 PureView PRO !!! P.S: Maybe The Year 2199, The HTC Cast Cameraphone Better 808 PureView PRO ! :lol:

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