HTC to launch fewer smartphones in 2018, including a mid-range version of U11+


HTC is having a hard time, especially after selling most of its mobile staff to Google. Even so, the Taiwanese company plans a comeback in the smartphone business, but that might not happen in 2018.

According to industry sources, HTC will launch a limited number of smartphones in 2018. The company's R&D and marketing efforts will focus on a single flagship and a few mid-range Android smartphones, which will be released next year.

To improve its presence in the mid-range segment, HTC plans to release a water-down version of the HTC U11+ in January 2018, so we're expecting an official announcement at CES (Consumers Electronics Show) early next month.

HTC's 2018 roadmap also includes a new flagship smartphone, supposedly named HTC U12. The top-tier device is said to boast a Quad HD display, Qualcomm Snapdragon 845 processor, and dual-camera setup.

However, it's unclear when exactly the HTC U12 will be unveiled, but our best bet is late February or early March when most smartphone companies introduce their flagships.

source: Digitimes

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8 Comments

1. Humanoid

Posts: 1226; Member since: Dec 11, 2017

U11 > op5t

2. STRANG3R

Posts: 234; Member since: Sep 24, 2015

Whats wrong with phonearena , since last 15 minutes cant open redirect to some health care site

7. Peacetoall unregistered

reset your browser maybe it would help

4. GreenMan

Posts: 2697; Member since: Nov 09, 2015

HTC. A company that just doesn't seem to die, not that I wish so! Quite a feat in this ruthless world. Same goes to Sony! Or even, God forbid; The Blackberry. Oh well...

5. bucknassty

Posts: 1325; Member since: Mar 24, 2017

call it the U11-

6. tokuzumi

Posts: 1865; Member since: Aug 27, 2009

HTC has said this every year since 2012. Some years they have said they will not make low end phones. Other years they say only flagship phones. But it's always "we will make fewer models of phones next year". They only made like 3 phones this year. I guess they will be like OnePlus, and release one phone a year, or every 6 months. That would be fine with me. I'm still happy with my HTC 10, although I need to replace the battery. HTC makes some great hardware, but since the carriers in the US won't sell it in stores or on their websites, no one knows about the great phones they have been making lately. Not selling the U11+ in the US was a mistake.

8. karll1

Posts: 23; Member since: Jun 12, 2013

HTC makes good stuff, they just suck as a company. They don't understand that marketing and product support is important for success.

9. zelezo

Posts: 12; Member since: May 30, 2014

Every HTC phone i did used, had very good quality , very good camera, fast interface, very good sound, etc etc... They are sucks at marketing.

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