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HTC sales continue slump in August

Posted: , by Alan F.

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HTC sales continue slump in August
HTC might be spending big bucks on its new ads starring movie star Robert Downey Jr., but so far the spots have failed to work. And with a confusing message, how could they? For August, the Taiwan based handset manufacturer saw its revenue decline 16% from July's numbers to $13.2 billion NT ($444 USD). This represents a 45% drop from last year and is a whopping 56% decline from May when the HTC One started shipping. It also coincides with a revival by rival Android handset producer Samsung, showing that the flagship models made by each firm has had a reversal of fortune. While the HTC One at first was a threat to the Samsung Galaxy S4, it seems that Sammy has righted its ship while HTC is still the Titanic, floundering on the open sea.

Making matters worse, for HTC to reach its guidance numbers for the third quarter, sales this month need to rise 60% on a sequential basis. HTC's best month this year so far, May, saw only a 48% hike in sales from the prior month. And consider the competition. The eagerly awaited LG G2 is coming as is the next Apple iPhone. Discounted HTC One units might soon be flooding the market. And even the unannounced HTC One Max, a phablet sized version of the HTC One, will have to face competition from the Samsung Galaxy Note III.

What HTC needs to do is to stop wasting money on an unfocused ad campaign and start extolling the virtues of the HTC One, because right now that is all the ammo it has left to shoot back with.

source: HTC via UnwiredView

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posted on 04 Sep 2013, 06:41 8

1. PunyPoop (Posts: 752; Member since: 18 Jan 2013)

HTC please bring back the SD card!

posted on 04 Sep 2013, 06:47 3

3. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)

The Butterfly S has a SD card.

posted on 04 Sep 2013, 07:07 10

19. pwnarena (Posts: 1129; Member since: 15 Feb 2013)

but it has a stupid name. nobody liked buying a phone called a butterfly☺

posted on 04 Sep 2013, 07:10 1

20. XperiaFanZone (Posts: 2226; Member since: 21 Sep 2012)

Internationally, it is called Droid DNA.

posted on 04 Sep 2013, 08:08 5

34. ihatesmartphone (unregistered)

Only on Verizon, they called it Droid DNA. LOL!!

posted on 04 Sep 2013, 08:36

36. RomeoJDR (Posts: 244; Member since: 09 Dec 2011)

Verizon Droid DNA had only 16GB on board without a micro SD slot. Would have been the best phone on the market at the time of release had it not been for that stupid omission.

posted on 04 Sep 2013, 06:48 1

4. tomn1ce (Posts: 229; Member since: 12 Mar 2012)

This and the locked down small batteries that they keep stuffing into their devices are few of the reasons for the downfall of HTC. I have noticed that on selected markets they include sd cards and removable batteries why can't they just do this in all markets and stop listening to the darn carriers...I hope they can recover so they can keep competition alive though...

posted on 04 Sep 2013, 06:52 2

8. Tcool (unregistered)

Desire 601 and Desire 300 have SD card :-)

posted on 04 Sep 2013, 06:55

11. tomn1ce (Posts: 229; Member since: 12 Mar 2012)

Those are not flagship devices look at their specs. I would choose the Atrix HD over those device any day.

posted on 04 Sep 2013, 07:11

21. djcody (Posts: 146; Member since: 17 Apr 2013)

Too late ;)

posted on 04 Sep 2013, 07:30 1

24. TechBizJP08 (Posts: 495; Member since: 25 Mar 2013)

Flagships don't have SD Cards.. only lower end and midranger..

posted on 04 Sep 2013, 09:12

39. tedkord (Posts: 14121; Member since: 17 Jun 2009)

Which is part of HTCs problem.

posted on 04 Sep 2013, 13:25 2

43. g2a5b0e (Posts: 3814; Member since: 08 Jun 2012)

I guess the S3 wasn't a flagship...or the Note 2...or the S4...or the upcoming One Max & Note 3.

posted on 04 Sep 2013, 06:55

12. sri_tech (Posts: 188; Member since: 21 May 2013)

Many HTC phones has SD cards. Nothing wont save them when Samsung is taking 95% android profits and leftovers going to Sony and LG.

Even LG made only $20 million in profits even though they sold record no. of smartphones in Q2 (12 million). Thats $1.5 for each phone sold.
Sony made just $35 million profits for 9.6 million sales. Thats $3.5 for each smartphone.

posted on 04 Sep 2013, 07:06 1

18. tomn1ce (Posts: 229; Member since: 12 Mar 2012)

If LG would stop skimping on the specs of their low-mid range devices maybe they would sell more devices. I've seen some of their devices with 4GB of internal storage and I just ask why. Their devices look nice, like the L9, but its guts need a serious upgrade. I'm not saying to put in them the latest cpu or 32GB of internal storage but come on they can do better then what they are currently doing.

posted on 04 Sep 2013, 21:53

44. Alex123 (Posts: 241; Member since: 17 Oct 2012)

To be honest, HTC is one of good hardware company but it seems does not understand what its customer need. Compared with other android competitors, its price is always over even the same spec, feature similar or lower than its rival and some points to make its sales down is Ultrapixel camera ( i don't think many people like it), battery (HTC never understand that battery is very important for user, who want to charge phone many times a day? that is the same reason that Sony failed with its previous phones). How much does One mini cost? US$ 520 and what is the better features if compared to S4 mini? how much does S4 mini cost? about US$370 only. Totally, all HTC products always overprice. I would come back to HTC if it starts to understand about this.

posted on 04 Sep 2013, 06:47 20

2. fanboy1974 (Posts: 1345; Member since: 12 Nov 2011)

Guess that gorgeous metal phone did not work. Plastic material, removable battery and sd card slot wins again. When will they learn?

posted on 04 Sep 2013, 06:52 4

9. RH234 (Posts: 45; Member since: 21 Aug 2013)

Bang on. Totally agree +1

posted on 04 Sep 2013, 06:53 10

10. tomn1ce (Posts: 229; Member since: 12 Mar 2012)

I see a lot of people complained about samsung plastic and at the same time complain at how fragile their aluminum HTC One is.....

posted on 04 Sep 2013, 09:06

38. RomeoJDR (Posts: 244; Member since: 09 Dec 2011)

slot. The key to Samsung's success and HTC's failure comes down to the marketing department more than anything else. Many Android fans (including myself) absolutely want an SD slot and removable batteries. After all, those were the features marketed heavily back in the original Droid campaign to sway people toward Android over the well established iPhone. However, there is no way the use of a metal chassis has hurt their sales. The "premium" look and feel are the only thing that gave it a decent start and HTC having a better year overall than last year. That said, I can't wait for the Note 3 to be released. I'm one who will take features like expandable memory and a battery over a fancy look any day.

posted on 04 Sep 2013, 12:08

42. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

I disagree, HTC has a lot more issues than marketing. They fail to understand simple ergonomics and the beauty of symmetry.

posted on 04 Sep 2013, 06:50 5

5. Bootutu (Posts: 228; Member since: 11 Jul 2013)

I like the beautiful HTC One, but i love the S4, wish HTC the best.

posted on 04 Sep 2013, 06:51 4

6. RH234 (Posts: 45; Member since: 21 Aug 2013)

Almost all the tech sites rated the HTC One over the S4. I guess the consumers are looking for something else besides premium materials or they know aluminum is not premium at all. This is one movie Iron Man lost.

posted on 04 Sep 2013, 06:51 12

7. sri_tech (Posts: 188; Member since: 21 May 2013)

They should switch to android. Ohh wait...

posted on 04 Sep 2013, 06:57

13. MCrapp (Posts: 318; Member since: 07 Apr 2013)


posted on 04 Sep 2013, 07:01

17. SlimSoulja86 (Posts: 660; Member since: 03 Nov 2011)

LOL, that's funny.

posted on 04 Sep 2013, 07:36

26. Googler (Posts: 813; Member since: 10 Jun 2013)

They should switch to WP. Ohh wait....

posted on 04 Sep 2013, 06:58

14. smallworld (Posts: 503; Member since: 13 Jul 2012)

HTC's only chance is to be acquired by a big corporation because every phone manufactuer is now part of a big company like Sony, Samsung, Lenovo, LG. That's why small companies like HTC, Blackberry, Motorola and Nokia (before they were acquired) can't survive because they don't have enough resources on their own.

posted on 04 Sep 2013, 06:58

15. sonisoe (Posts: 435; Member since: 06 May 2009)

i cant believe they re wasting money on the robert downey's ad... not the actor, like the article says, its the message... its one step forward and two steps back for htc... i hope theyre not gonna go samsung releasing phone after phone after phone to jack up sales numbers cos theyre gonna lose focus even more and usually compromise quality

posted on 04 Sep 2013, 06:59 9

16. artealis (Posts: 98; Member since: 15 Dec 2010)

HTC one
1. no sdcard/limited storage
2. bad camera
3. big bezel
4. expensive

good design and aluminum only fanboy consumption but most people don't like limited storage, ultrapixel gimmick and expensive price.

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