HTC sales continue slump in August

HTC sales continue slump in August
HTC might be spending big bucks on its new ads starring movie star Robert Downey Jr., but so far the spots have failed to work. And with a confusing message, how could they? For August, the Taiwan based handset manufacturer saw its revenue decline 16% from July's numbers to $13.2 billion NT ($444 USD). This represents a 45% drop from last year and is a whopping 56% decline from May when the HTC One started shipping. It also coincides with a revival by rival Android handset producer Samsung, showing that the flagship models made by each firm has had a reversal of fortune. While the HTC One at first was a threat to the Samsung Galaxy S4, it seems that Sammy has righted its ship while HTC is still the Titanic, floundering on the open sea.

Making matters worse, for HTC to reach its guidance numbers for the third quarter, sales this month need to rise 60% on a sequential basis. HTC's best month this year so far, May, saw only a 48% hike in sales from the prior month. And consider the competition. The eagerly awaited LG G2 is coming as is the next Apple iPhone. Discounted HTC One units might soon be flooding the market. And even the unannounced HTC One Max, a phablet sized version of the HTC One, will have to face competition from the Samsung Galaxy Note III.

What HTC needs to do is to stop wasting money on an unfocused ad campaign and start extolling the virtues of the HTC One, because right now that is all the ammo it has left to shoot back with.

source: HTC via UnwiredView

FEATURED VIDEO

44 Comments

1. PunyPoop

Posts: 752; Member since: Jan 18, 2013

HTC please bring back the SD card!

3. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

The Butterfly S has a SD card.

19. pwnarena

Posts: 1129; Member since: Feb 15, 2013

but it has a stupid name. nobody liked buying a phone called a butterfly☺

20. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Internationally, it is called Droid DNA.

34. ihatesmartphone unregistered

Only on Verizon, they called it Droid DNA. LOL!!

36. RomeoJDR

Posts: 245; Member since: Dec 09, 2011

Verizon Droid DNA had only 16GB on board without a micro SD slot. Would have been the best phone on the market at the time of release had it not been for that stupid omission.

4. tomn1ce

Posts: 247; Member since: Mar 12, 2012

This and the locked down small batteries that they keep stuffing into their devices are few of the reasons for the downfall of HTC. I have noticed that on selected markets they include sd cards and removable batteries why can't they just do this in all markets and stop listening to the darn carriers...I hope they can recover so they can keep competition alive though...

8. Tcool unregistered

Desire 601 and Desire 300 have SD card :-)

11. tomn1ce

Posts: 247; Member since: Mar 12, 2012

Those are not flagship devices look at their specs. I would choose the Atrix HD over those device any day.

21. djcody

Posts: 228; Member since: Apr 17, 2013

Too late ;)

24. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

Flagships don't have SD Cards.. only lower end and midranger..

39. tedkord

Posts: 17357; Member since: Jun 17, 2009

Which is part of HTCs problem.

43. g2a5b0e unregistered

I guess the S3 wasn't a flagship...or the Note 2...or the S4...or the upcoming One Max & Note 3.

12. sri_tech

Posts: 188; Member since: May 21, 2013

Many HTC phones has SD cards. Nothing wont save them when Samsung is taking 95% android profits and leftovers going to Sony and LG. Even LG made only $20 million in profits even though they sold record no. of smartphones in Q2 (12 million). Thats $1.5 for each phone sold. Sony made just $35 million profits for 9.6 million sales. Thats $3.5 for each smartphone.

18. tomn1ce

Posts: 247; Member since: Mar 12, 2012

If LG would stop skimping on the specs of their low-mid range devices maybe they would sell more devices. I've seen some of their devices with 4GB of internal storage and I just ask why. Their devices look nice, like the L9, but its guts need a serious upgrade. I'm not saying to put in them the latest cpu or 32GB of internal storage but come on they can do better then what they are currently doing.

44. Alex123

Posts: 241; Member since: Oct 17, 2012

To be honest, HTC is one of good hardware company but it seems does not understand what its customer need. Compared with other android competitors, its price is always over even the same spec, feature similar or lower than its rival and some points to make its sales down is Ultrapixel camera ( i don't think many people like it), battery (HTC never understand that battery is very important for user, who want to charge phone many times a day? that is the same reason that Sony failed with its previous phones). How much does One mini cost? US$ 520 and what is the better features if compared to S4 mini? how much does S4 mini cost? about US$370 only. Totally, all HTC products always overprice. I would come back to HTC if it starts to understand about this.

2. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Guess that gorgeous metal phone did not work. Plastic material, removable battery and sd card slot wins again. When will they learn?

9. RH234

Posts: 52; Member since: Aug 21, 2013

Bang on. Totally agree +1

10. tomn1ce

Posts: 247; Member since: Mar 12, 2012

I see a lot of people complained about samsung plastic and at the same time complain at how fragile their aluminum HTC One is.....

38. RomeoJDR

Posts: 245; Member since: Dec 09, 2011

slot. The key to Samsung's success and HTC's failure comes down to the marketing department more than anything else. Many Android fans (including myself) absolutely want an SD slot and removable batteries. After all, those were the features marketed heavily back in the original Droid campaign to sway people toward Android over the well established iPhone. However, there is no way the use of a metal chassis has hurt their sales. The "premium" look and feel are the only thing that gave it a decent start and HTC having a better year overall than last year. That said, I can't wait for the Note 3 to be released. I'm one who will take features like expandable memory and a battery over a fancy look any day.

42. Taters

Posts: 6474; Member since: Jan 28, 2013

I disagree, HTC has a lot more issues than marketing. They fail to understand simple ergonomics and the beauty of symmetry.

5. Bootutu

Posts: 228; Member since: Jul 11, 2013

I like the beautiful HTC One, but i love the S4, wish HTC the best.

6. RH234

Posts: 52; Member since: Aug 21, 2013

Almost all the tech sites rated the HTC One over the S4. I guess the consumers are looking for something else besides premium materials or they know aluminum is not premium at all. This is one movie Iron Man lost.

7. sri_tech

Posts: 188; Member since: May 21, 2013

They should switch to android. Ohh wait...

13. MCrapp

Posts: 318; Member since: Apr 07, 2013

Hahaha!!!!

17. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

LOL, that's funny.

26. Googler

Posts: 813; Member since: Jun 10, 2013

They should switch to WP. Ohh wait....

14. smallworld

Posts: 517; Member since: Jul 13, 2012

HTC's only chance is to be acquired by a big corporation because every phone manufactuer is now part of a big company like Sony, Samsung, Lenovo, LG. That's why small companies like HTC, Blackberry, Motorola and Nokia (before they were acquired) can't survive because they don't have enough resources on their own.

15. sonisoe

Posts: 440; Member since: May 06, 2009

i cant believe they re wasting money on the robert downey's ad... not the actor, like the article says, its the message... its one step forward and two steps back for htc... i hope theyre not gonna go samsung releasing phone after phone after phone to jack up sales numbers cos theyre gonna lose focus even more and usually compromise quality

16. artealis

Posts: 98; Member since: Dec 15, 2010

HTC one 1. no sdcard/limited storage 2. bad camera 3. big bezel 4. expensive good design and aluminum only fanboy consumption but most people don't like limited storage, ultrapixel gimmick and expensive price.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.