According to famous leakster Evan Blass, the upcoming HTC One M10 "Perfume" will finally ditch the black HTC bar that previous One M handsets featured below the display.
On earlier HTC flagship smartphones, such as the original HTC One that you can see below, the black branded bar integrated capacitive buttons, thus serving a utilitarian purpose:
Although it was widely appreciated for its design and build quality, the HTC One M8 - which launched back in 2013 - also introduced a rather weird design feature: a black bar with the company logo just below the display. On One M8, the first HTC M-series flagship to ditch the capacitive buttons in favour of on-screen navigational buttons, the black strip served no such functionality, and many fans considered this to be a waste of space:
The dreaded black branded bar made yet another appearance on last year's One M9, a handset which maintained the same overall styling as the One M8:
The recent One A9, which introduced a new HTC smartphone design language, doesn't technically have a black branded bar under the display, and it also lacks BoomSound speakers. On the other hand, the bottom bezel is still sizeable compared to those of other smartphones:
source: Evan Blass