HTC said to be finally ditching the black branded bar with the One M10 "Perfume"

According to famous leakster Evan Blass, the upcoming HTC One M10 "Perfume" will finally ditch the black HTC bar that previous One M handsets featured below the display.

Previously, HTC said that the black bar actually hides the BoomSound speaker chamber and that without it, its recent flagships would have offered a lesser audio quality. This new info correlates well with some previous rumors which suggested that HTC has decided not to equip the One M10 with BoomSound stereo speakers.

On earlier HTC flagship smartphones, such as the original HTC One that you can see below, the black branded bar integrated capacitive buttons, thus serving a utilitarian purpose:

Although it was widely appreciated for its design and build quality, the HTC One M8 - which launched back in 2013 - also introduced a rather weird design feature: a black bar with the company logo just below the display. On One M8, the first HTC M-series flagship to ditch the capacitive buttons in favour of on-screen navigational buttons, the black strip served no such functionality, and many fans considered this to be a waste of space:

The dreaded black branded bar made yet another appearance on last year's One M9, a handset which maintained the same overall styling as the One M8:

The recent One A9, which introduced a new HTC smartphone design language, doesn't technically have a black branded bar under the display, and it also lacks BoomSound speakers. On the other hand, the bottom bezel is still sizeable compared to those of other smartphones:

source: Evan Blass

Related phones

  • Display 5.2" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh(27h 3G talk time)
One M9
  • Display 5.0" 1080 x 1920 pixels
  • Camera 20 MP / 4 MP front
  • Processor Qualcomm Snapdragon 810, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 2840 mAh(21.7h 3G talk time)



1. aegislash

Posts: 1518; Member since: Jan 27, 2015

So they claimed it was to house Boomsound tech, yet kept the frontal HTC logo anyways on the A9? Hmmm......

5. danny_a2005

Posts: 365; Member since: Oct 06, 2011

I hope they don't get rid of the Boomsound speakers, I am really wanting a One x9 desgin for the m10, boomsoound speakers and no black bar.

39. sharks

Posts: 236; Member since: Feb 16, 2013

HTC shot itself up the *** with the black bar increasing the length of the phone. In the meantime... all other smartphone makers are trying hard to increase the screen:size ratio. RIP HTC.

14. engineer-1701d unregistered

thats bull crap about the boomsound under the black bar just put a bigger screen in htc its the same depth as the glass and crap under it, if anyone here has not done or seen a tear down you will see yes its a big section for the speaker but it does not go up or cover the area with htc logo.

21. JC557

Posts: 1921; Member since: Dec 07, 2011

I highly doubt that right now because the Alcatel One Touch Idol 3 can have close to BoomSound quality with a much slimmer setup. Now of course some people have call quality issues with the earpiece speakers but maybe it was a software issue. The Sony Xperia Z2 and Z3 also made do with a slimmer speaker set though it wasn't as loud nor as deep toned as the speakers on my HTC One M8. Plus HTC can still have the chambers there just utilize that space a bit better by adding back the capacitive buttons or a longer screen.

23. middlehead

Posts: 458; Member since: May 12, 2014

It wasn't just the Boomsound stuff, it was antenna outputs and circuitry for multiple things. Boomsound is just what was specifically identified as being in there, so that's what headlines latched onto.

35. LionStone

Posts: 1048; Member since: Dec 10, 2010

And added a fingerprint sensor, so yea, don't forget that hmm

2. Ghost04

Posts: 522; Member since: May 03, 2014

Only thing they ditched is there market position

3. Shubham1221

Posts: 153; Member since: Jul 29, 2015

Great move HTC!!!!!I always wants to see htc phones wihout black strip.Its unnecessarily increases the length of a phone.Its the only flaw I seen on premium htc phones.Just hope this flaw removed by HTC with htc M10.

16. engineer-1701d unregistered

the speakers the only thing people have bought the htc phones for,

19. amats69

Posts: 1527; Member since: Nov 12, 2012

Maybe for you..but not for others who actually bought htc phones

22. TerryTerius unregistered

It was certainly why I bought the One M8. That, its smoothness, looks, and the way it felt in my hand. But the speakers were a MAJOR reason. Without that, I don't really see what HTC has to differentiate themselves from any of the other thousand android manufacturers. There are a crap ton of phones with a metal builds, smooth UI and decent cameras. I hope they thought long and hard about this phone, and I wish them the best. It would be a shame to see them go down in flames. In any case, boomsound was a major differentiator for them. I don't think that's really arguable.

32. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Completeky agree with this one

26. JC557

Posts: 1921; Member since: Dec 07, 2011

It was equal to me liking the way Sense did things and how smooth the interface felt from most of my HTC phones in the past.

4. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

The M10 Could Be Better Than The S7 And G5. I Will Laugh If It Is Because Nobody Seems To Care About The M10.

6. marorun

Posts: 5029; Member since: Mar 30, 2015

I care :) HTC make great phone and has the most fluid ui of all even stock android if not as fluid. Personally the black bar did not affect me on both M8 and M9 only the camera affected me a bit.

8. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Yeah sense is very fluid, I loved my M8 and i can't wait to see what htc bring to the table this year.

7. maherk

Posts: 6965; Member since: Feb 10, 2012

I care. For the 1st time in like 3 years, I am more excited to see what HTC has to offer. I just hope it is a refined m9 in terms in design and that it has some cues from the concept m9. Also keeping the front speakers will be a huge plus.

9. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Me to bruh, I like the X9 renders I saw awhile back they should design the M10 like that.

11. maherk

Posts: 6965; Member since: Feb 10, 2012

It won't be a big deal for me if they didn't, but if they decided to go with a from fingerprint scanner, I would love it of they added 2 capacitive buttons alongside with it, while keeping the on screen buttons as an option.

17. engineer-1701d unregistered

if they used the qc ultrasonic fingerprint sensor they can scan through the screen much better option all screen onscreen menu and back with htc sign as scanner. BUT MUST KEEP SPEAKERS OR MAKE QUAD SPEAKERS! no one will care if they dont keep the sound up. i want htc this year first time since evo3D for me

10. letosaw

Posts: 135; Member since: Aug 05, 2014

Here is the alleged picture of htc one m10 and I'm a little bit disappointed

12. maherk

Posts: 6965; Member since: Feb 10, 2012

I think the front looks clean and sleek, but it's a bummer if they got rid of the stereo speaker.

13. BobLawblaw unregistered

Hopefully not. Just looks like another generic slab.

15. maherk

Posts: 6965; Member since: Feb 10, 2012

Looking again at it, I do have to agree with you. The more I looked at it, the more I saw a Meizu front panel. If this is really the m10, then my next phone is the M9+ Supreme Camera edition.

20. carlemillward unregistered

I own a Meizu and it definitely looks like it, but has the Galaxy S home button.

18. engineer-1701d unregistered

if this is true goodbye htc company will tank with worst sales yet.

25. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

M10 cannot be better thaan s7 or g5. It will be only better than m9 and thats that about it

33. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Tell us more about the future ohpowerful prophet!

37. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

future is, Htc will announce m10 during mwc 2016 and it will be a smart phone. Which will have functions like all other flagships ;)

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