HTC reorganizes its American operations according to internal email

HTC is reorganizing its American operations. Starting immediately, Jason Mackenzie will take over HTC America in addition to working on global strategies with CEO Peter Chou. Mike Woodward, who runs HTC's North American operations, will be in charge of "Emerging Devices" which is being described as "a newly established business unit that will focus on innovative new HTC products and global distribution strategies."

The information was discovered written in an internal HTC email that was obtained by the Wall Street Journal and confirmed by the Taiwan based company. After thinking that it hit on a winning line last year with its new line of smartphones led by the HTC One X, it was back to the drawing board and this year HTC finally hit pay dirt with the HTC One. While still trailing the Samsung Galaxy S4 in sales, the aluminum clad HTC flagship has proven itself to be so popular that the company has just introduced the HTC One mini while the phablet sized HTC One Max is due out later this year. Despite the positive reception for the HTC One, HTC's shares are at their lowest price going back to 2005.

Despite HTC's strong ties to the U.S., Chou said last year that Europe and Asia were two markets that he wanted to focus on. In Chou's email, he noted that HTC's brand awareness among the youth market has been improving. "Among the youth segment, brand awareness is 87%, with 67% of this segment considering HTC a brand 'on the up,'"said the CEO.


source: WSJ