HTC pulls out of Brazilian smartphone market, citing poor sales
posted by Scott H. / Jun 22, 2012, 1:22 PM
To get a feel for how steep the odds were for HTC in Brazil, StatCounter indicates that HTC phones had a mere 0.11% market share in the first quarter of this year. That means that not only was HTC trailing industry leaders like Samsung, Apple, and Nokia, but they were behind companies like LG, RIM< and ZTE as well.
Their inability to compete in the Brazilian market may hurt them in the long run, as Brazil has a quickly growing economy; smartphone sales are growing accordingly, with 8.9 million devices sold last year. Within the next 4 years Brazil is expected to pass up the U.K. to become the fourth largest smartphone market.
Given these market conditions HTC had to make a tough decision. Their refusal to make low-margin phones to compete with Nokia and ZTE may have further reduced their chance to grow sales. As a result of this move most HTC employees in Brazil will see their jobs disappear, although it is reported that HTC will keep on a small contingent of customer service employees to provide support for existing customers.
source: AndroidPIT via The Verge
Posts: 2315; Member since: Jul 30, 2011
Brasilians love only four things: 1. iPhones 2. Beach 3. Sex 4. Samba That's it, and it that order!
posted on Jun 22, 2012, 1:41 PM 8
Posts: 2; Member since: Nov 22, 2011
Please, the No. 1 thing Brasilians love is soccer!! Come on!! That is what Brasil is known for around the world!!
posted on Jun 22, 2012, 4:11 PM 9
Posts: 468; Member since: Aug 15, 2011
Good list but if your going for the stereotypical brazilian it would be: 1. Women 2. Soccer 3. Cars 4. Fighting/MMA
posted on Jun 22, 2012, 6:42 PM 3
Posts: 4; Member since: Jun 22, 2012
I'm quite sure a Brazilian made that list, given the "s" in brazilians. Anyway, I live in brazil and can honestly say I hate samba. So stop giving foreigners reasons to label us as this underdeveloped country that cares about nothing. Now, about HTC: I have an HTC Android smartphone and think it's really superior to some Samsungs and Motorolas in the same price range. Thing is, I bought mine before HTC even restated their business here, less than a year ago. Since then I haven't seen a single piece of advertising on HTC phones in Brazil, be it on TV, magazines, internet, whatever. So if they failed here, it's because they wanted to.
posted on Jun 22, 2012, 3:19 PM 5
Posts: 930; Member since: Dec 23, 2011
It's like saying: All Americans love Rap music...
posted on Jun 22, 2012, 4:09 PM 5
Posts: 553; Member since: Jun 09, 2011
Well if Brazillians only like low-end, crap phones... then it doesn't pay for HTC to stay there. HTC is more about high-end now. So it's either lose money or leave. They made the right call.
posted on Jun 22, 2012, 5:31 PM 1
Posts: 4; Member since: Jun 22, 2012
People love to talk about other places like they lived there... You couldn't be more wrong. Brazilian people are paying big bucks to have high-end phones, cars and all the rest. And consider this is a country where taxes makes everything cost twice as much (or more, in some cases) as they do in the US. The difference is people here aren't that crazed about gadgets as north-americans are. They go to a carrier shop and want to know what they need there. I'm not part of that lot, but the average brazilian doesn't really care. They just want a good product and, most of the time, they get it. It's HTC's fault they didn't have success here, as I said it before, they didn't even advertise their phones.
posted on Jun 22, 2012, 6:54 PM 3
Posts: 875; Member since: Oct 17, 2011
htc by now should know they cannot compete only in the high end market. they are not apple. they should study samsung and copy their phones and marketing strategy..
posted on Jun 23, 2012, 6:13 AM 0
Posts: 654; Member since: Apr 30, 2012
htc makes solid phones for the most part. they just dont advertise like they used to. i cant remember the last time i saw an HTC commercial. i see commercials all the time for the droid line and the iphone.
posted on Jun 23, 2012, 5:38 PM 0
Posts: 3; Member since: Jun 24, 2012
I remember seeing some overpriced Windows Mobile phones from HTC here in Brazil some years ago. Now, with some good Android offerings from Samsung, LG and Motorola, and virtually no new offerings from HTC for quite some time (the ones that matter anyway), i don't think HTC will be missed.
posted on Jun 24, 2012, 9:25 PM 0
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