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HTC looking to reenter the tablet game, portfolio price cuts upcoming

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By Daniel Petrov

Published: Aug 27, 2012, 3:54 AM

HTC Tablets

HTC looking to reenter the tablet game, portfolio price cuts upcoming

HTC is reportedly in talks with Pegatron to out a tablet of its own by the end of the year, and still deciding whether it will be a 7" endeavor, or a good ol' 10-incher.

The HTC Flyer and Jetstream were priced pretty high to gather anything but a minimal market share, and the sources reconfirmed HTC is also adjusting its pricing strategy to better position itself against Samsung and the others, not only for the tablet, but across its portfolio as well.

The decision to reenter the tablet game apparently came after HTC saw that the affordable Nexus 7 tablet actually strengthened the Asus brand, rather than diminish it because of its comparatively low price - the reason HTC turned down Google's offer to co-develop the Nexus tablet. The more, the merrier, we'd say.

source: Digitimes

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.