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HTC looking to reenter the tablet game, portfolio price cuts upcoming

Posted: , by Daniel P.

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HTC looking to reenter the tablet game, portfolio price cuts upcoming
HTC is reportedly in talks with Pegatron to out a tablet of its own by the end of the year, and still deciding whether it will be a 7" endeavor, or a good ol' 10-incher.

The HTC Flyer and Jetstream were priced pretty high to gather anything but a minimal market share, and the sources reconfirmed HTC is also adjusting its pricing strategy to better position itself against Samsung and the others, not only for the tablet, but across its portfolio as well.

The decision to reenter the tablet game apparently came after HTC saw that the affordable Nexus 7 tablet actually strengthened the Asus brand, rather than diminish it because of its comparatively low price - the reason HTC turned down Google's offer to co-develop the Nexus tablet. The more, the merrier, we'd say.

source: Digitimes

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posted on 27 Aug 2012, 03:59 4

1. andro. (Posts: 1999; Member since: 16 Sep 2011)

HTC does need to get off its high horse a little bit and except that it needs to release budget entry level devices as well as its high premium level which it current considers its market area,if they don't then further losses will be without question. A new HTC tab would definitely be great to see,id like to see a very different and new version of sense on it though

posted on 27 Aug 2012, 04:03 3

4. Hunt3rj2 (Posts: 396; Member since: 11 Nov 2011)

Budget level devices are already made. Like the Wildfire S. People hate them, and then swear HTC off forever.

Low end devices can only hurt HTC. Mid range is okay, but nothing at the true low end (If it doesn't have at least Desire HD spec, it is too low end.)

posted on 27 Aug 2012, 04:09

5. neutralguy (Posts: 1152; Member since: 30 Apr 2012)

HTC desire C.

posted on 27 Aug 2012, 04:24

7. andro. (Posts: 1999; Member since: 16 Sep 2011)

Certainly handsets from HTC are around that they consider lower end but the desire c for example is around 200 euro's,not exactly entry level pricing. The wildfire s as old as it is now is still around 150-170 bucks. When you look at it in a different way handsets like the huwaei ascend g300 have almost the specs of a HTC desire s but priced around 130 bucks while having a decent build quality not quite unlike HTC's then it shows HTC needs to consider their position.
Lower end handsets sell in large quantities,Samsung has amassed huge revenues from the likes of the galaxy mini,galaxy y etc and there is a huge market of people out there that want a cheap and cheerful pay as u go smartphone

posted on 27 Aug 2012, 04:33

8. Hunt3rj2 (Posts: 396; Member since: 11 Nov 2011)

Sure, but as it is those lower end devices are an awful experience, and cost more. What's the point of trying to stay in a market that you can't compete in? Samsung is dragging their name through the mud with cheap handsets that can barely even run apps, but they also have the massive advantage of being able to produce so many more handsets. HTC doesn't, and their economy of scale is worse.

HTC needs to stay in the mid to high end to keep their name up, and to keep their ability to justify higher prices with truly better experiences.

posted on 27 Aug 2012, 08:56

17. androidsbiggestfan (Posts: 76; Member since: 09 Aug 2011)

Not necessarly, have you seen the HTC One V that is on Virgin Mobile, it is a nice device and it is selling at $199.


posted on 27 Aug 2012, 21:01

23. Hunt3rj2 (Posts: 396; Member since: 11 Nov 2011)

Sure, but that's already where I said HTC should stop.

posted on 27 Aug 2012, 15:18 1

21. downphoenix (Posts: 3165; Member since: 19 Jun 2010)

Amen to this. Don't make cheap lowend phones though. Take older models, like say the Evo 4G for instance, and reintroduce them for the budget pricing and prepaids. That model for instance was pretty popular, was regarded as a high end phone in its day, and in the budget category would knock the socks off anything else in the budget category, and surely it has to be cheap enough to make now.

posted on 27 Aug 2012, 04:02 1

2. Hunt3rj2 (Posts: 396; Member since: 11 Nov 2011)

Let's hope they actually make it good. For one, they can't make it heavy. Definitely needs to be very light and durable. Maybe something like the One X or One S in terms of materials, whichever makes a lighter and stronger device. The outside shell must be completely rigid and should not deform unless under significant stress.

After that, let's hope they put the very best hardware they can into it, and make a truly compelling tablet experience. A good stylus, and a keyboard dock or folio, and VERY good note-taking experience would go a long way to making it appealing. Great sound quality in speakers and headphone jacks, and a beautiful display on par with the One X would really help out HTC.

Oh, and some serious marketing muscle. This thing should be put in the public awareness.

posted on 27 Aug 2012, 04:02

3. neutralguy (Posts: 1152; Member since: 30 Apr 2012)

oh oh oh. This may come with s4 pro that has been seen on benchmark results. 2012's last quarter is getting better and better.

posted on 27 Aug 2012, 04:10 1

6. wendygarett (unregistered)

chinese product? No thanks :)

posted on 27 Aug 2012, 04:33 3

9. Hunt3rj2 (Posts: 396; Member since: 11 Nov 2011)

You know, you should really learn where companies are based, because HTC is in Taiwan.

posted on 27 Aug 2012, 08:17 3

16. thelegend6657 (unregistered)

YOU TROLL . You owned a HTC One X right ?
You falied your Geography test ?

posted on 27 Aug 2012, 10:35

19. Yemenmike (Posts: 1; Member since: 27 Aug 2012)

90 % of all mobiles are actually made in China, despite what the manufacturers would have you believe - Apple included

posted on 27 Aug 2012, 10:51

20. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)

Taiwanese... there is a slight difference

posted on 27 Aug 2012, 04:41

10. blinkdagger (Posts: 81; Member since: 04 May 2012)


posted on 27 Aug 2012, 07:21

15. ajac09 (Posts: 1482; Member since: 30 Sep 2009)

I wonder if it was becasue they felt they couldnt do it as cheap as Asus

posted on 27 Aug 2012, 04:47

11. MeoCao (unregistered)

The brand value is determined by product quality vs price and not vice versa. so HTC got it wrong when they made their tablets so expensive.

Nice to see HTC learns from mistakes.

posted on 27 Aug 2012, 06:16

12. cepcamba (Posts: 717; Member since: 27 Feb 2012)

HTC turned down Google?

posted on 27 Aug 2012, 07:01

13. jove39 (Posts: 1967; Member since: 18 Oct 2011)

Think HTC liked Qualcomm's MDP based on 4core Krait :)

posted on 27 Aug 2012, 07:15

14. ajac09 (Posts: 1482; Member since: 30 Sep 2009)

yeah HTC tablets anyway where WAY over priced.. what was the jet stream orginally like 600-700 dollars?!?!? Id love to have one.. but even at current prices hell no. I really wonder how high HTC was for the price on it and the flyer. you can get a used flyer for 190 bucks now.

posted on 27 Aug 2012, 09:34

18. RomeoJDR (Posts: 244; Member since: 09 Dec 2011)

Having both the Flyer and the Jetstream I can say the quality at the time of their releases was the best available on Android. The quality and pen were the 2 components that made me favor these tabs as I use them to take notes while evaluating patients. That said, I bought each for half their initial release price and still would have passed on the Jetstream had I known HTC would have kicked it to the curb by never offering an upgrade, leaving it stagnant on Gingerbread. For that reason, I will never be buying another HTC device. So the quality was there, price was the most obvious factor leaving them on store shelves. HTC had still not come back down to earth at their release dates and had the Android God complex going on. The second "what were they thinking" factor for abysmal sales was making the Jetstream an AT&T exclusive and the Flyer a Best Buy exclusive. Couple those factors with the expectation people would shell out another $80 for the not included pen in order to use their distinguishing feature and you have one of the dumbest moves any company has ever made when trying to enter a market.

posted on 27 Aug 2012, 17:17

22. InspectorGadget80 (unregistered)

I would never buy A HTC tablet they fail on updates including on their phones as well. I will only buy a update that will GET THE UPGRADE

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