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HTC looking to reenter the tablet game, portfolio price cuts upcoming

Posted: , posted by Daniel P.

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HTC looking to reenter the tablet game, portfolio price cuts upcoming
HTC is reportedly in talks with Pegatron to out a tablet of its own by the end of the year, and still deciding whether it will be a 7" endeavor, or a good ol' 10-incher.

The HTC Flyer and Jetstream were priced pretty high to gather anything but a minimal market share, and the sources reconfirmed HTC is also adjusting its pricing strategy to better position itself against Samsung and the others, not only for the tablet, but across its portfolio as well.

The decision to reenter the tablet game apparently came after HTC saw that the affordable Nexus 7 tablet actually strengthened the Asus brand, rather than diminish it because of its comparatively low price - the reason HTC turned down Google's offer to co-develop the Nexus tablet. The more, the merrier, we'd say.

source: Digitimes

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