HTC hires former Samsung marketing executive to do some contract work

HTC hires former Samsung marketing executive to do some contract work

HTC enlisted another high-profile figure in its ranks, butit has nothing to do with Holywood actors this time around. It's Paul Golden,former head of Samsung Mobile USA's marketing division. Golden has beencontracted as an adviser to HTC Chairwoman Cher Wang and we can't help butwonder whether he's going to be able to bring Samsung's marketing mojo over tothe Taiwanese vendor.

Neither Sammy, nor HTC are likely to shed more light on thematter, as the situation is kept confidential. Golden worked for four years atSamsung and was involved in creating and launching the Galaxy brand. Hopefully,he is full of good advice, because HTC could use it. The vendor reported three straight quarters ofoperating losses in addition to continuous declines in sales and market share.Its most recent move was hiring actor Gary Oldman to star in TV commercials topromote its latest smartphone, the HTC One (M8). Hopefully, Golden's expertise will further aid HTC in ramping up its marketing efforts.

source: Bloomberg

Related phones

One (M8)
  • Display 5.0 inches
    1920 x 1080 pixels
  • Camera 4 MP (Dual camera)
    5 MP front
  • Hardware Qualcomm Snapdragon 801, 2GB RAM
  • Storage 32GB, microSDXC
  • Battery 2600 mAh
  • OS Android 6.0 Marshmallow
    HTC Sense UI



18. crazymonkey05

Posts: 189; Member since: Nov 20, 2012

I guess its just me but I like htc's blah blah blah commercial

15. Taters

Posts: 6474; Member since: Jan 28, 2013

It's not going to help in the slightest like the Robert Downey junior campaign didn't work. You product has to be marketable first. You can't have garbage with loose volume rockers, finishing marks, and dust under your screen.

17. The13thKing

Posts: 849; Member since: Feb 26, 2014

lol 100% bro. It's funny how htc is acting right now. this is pitiful

13. Nickmfnjackson

Posts: 101; Member since: Jan 21, 2010

Blah blah blah blah, whatever

9. express77 unregistered

Now they just need to hire some Nokia/Sony guy to work on camera.

10. b1acktiger

Posts: 223; Member since: May 19, 2012

Nokia ? OK Apple ? OK, But Sony ? Seriously ? Sony never came on top of samrtphone cameras.

12. refillable

Posts: 1071; Member since: Mar 10, 2014

Behold. Almost all those CMOS Camera sensor goodness are manufactured by Sony. I agree with express77.

14. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

No, their current staff is doing just fine and actually focusing on what matters for a mobile phone, versability and speed, i already got a slow but stunning quality camera and having the speed is really important for my second camera.

8. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Finally some good stuff for marketing.

7. fireblade

Posts: 717; Member since: Dec 27, 2013

HTC seriously needs better marketing team

6. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Calling it... HTC One M8, Designed for Humans, not for Baristas. lol

5. mturby unregistered

any of us could make ads better than htc;s. who was their marketing team anyways? hope samsung wont take advantage of this to create worse ads for htc and get 'em out of the market...

4. KillerKeyboard

Posts: 372; Member since: Nov 21, 2013


3. PermanentHiatus

Posts: 267; Member since: Jun 22, 2012

That commercial was blahtrocious.

1. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

It's about time HTC gets an experienced person in their marketing team. Maybe Samsung can use HTC's head of design next.

2. Killua

Posts: 270; Member since: Nov 25, 2013

LOL, agreed. While I don't have any HTC device, I still want HTC to exist so we customers have more choice, which is a good thing for us.

11. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Yeah and finally stop being stupid and change that Ultra camera a little. 13mp Ultra camera would be pretty superior :P

16. The13thKing

Posts: 849; Member since: Feb 26, 2014

yes, and then crumble with market share and report loss after loss.

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