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HTC announces the Desire 310 – the company's first MediaTek smartphone

Posted: , by Peter K.

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HTC announces the Desire 310 – the company's first MediaTek smartphone

HTC today officially lifted the veil off the entry-level HTC Desire 310. Just as we suspected, the successor to the Desire 300 is the first HTC phone powered by a MediaTek SoC. The one in the Desire 310 is a quad-core MT6582M system chip, clocked at 1.3GHz.

The HTC Desire 310 is a dual-SIM device, which comes with 1GB of RAM and 4GB of internal memory. The storage space is further expandable via a microSD card. The 4.5-inch display of the Desire 310 features a resolution of 480 x 854 pixels, which means that the device has a low pixel density of 218ppi. The smartphone also comes with a 5MP rear camera, capable of 1080p video recording.

Software-wise, this new HTC device comes with Android 4.2.2 out of the box. The BlinkFeed home screen, which made its debut along with the HTC One, is also featured in the Desire 310. In addition, the so-called Offline Reading mode allows users to create a personalized article feed that automatically downloads the content once the smartphone connects to a Wi-Fi network, making the feature "an ideal option for those on a limited data plan."

“Everybody today wants a smartphone that can keep up with them, regardless of whether it is a flagship or entry-level model,” stated HTC CEO Peter Chou. “The latest addition to our renowned HTC Desire range combines super-fast processing and premium features at a lower price, offering users the best possible experience in this category.”

According to the manufacturer, the HTC Desire 310 will be available from April. We also heard that the device might show up in Europe and other regions, too. It is rumored that the device will be priced at $232 (169 euros). What does this mean? Well, if the pricing is true, the HTC Desire 310 can't provide as much bang for the buck as the Moto G, but you already saw that coming, didn't you?

source: HTC (1), (2) via Engadget

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posted on 06 Mar 2014, 09:52 1

1. antonioli (Posts: 200; Member since: 08 Sep 2013)

4.2.2, 480p, no flash.........100 bucks to be fair

posted on 06 Mar 2014, 10:44 1

3. Doakie (Posts: 2227; Member since: 06 May 2009)

I'm inclined to agree. The one spec IMO that forces the price *I* would pay down would be the 4 GB of internal space. Every phone I've used with 4 GB of storage runs like crap because as soon as all the Google Apps update the phone is maxed out. There's not even space for any secondary apps. This was my experience with the LG Optimus F3 and the Alcatel One Touch Evolve.

I don't mind the FWVGA screen so much because one of my most memorable phones still to this day was the Epic 4G Touch on Sprint. It had a 4.5" WVGA 800x480 screen and as much as that PPI was down around 200 I still loved it's screen. So the PPI on here isn't a deal breaker.

But factoring in the 8 GB Moto G with a 720p screen is available at $179 and the Alcatel One Touch Evolve is available for $49 from T-Mobile Prepaid.... I wouldn't pay more than $79 for this phone knowing that I'd have to forgo a lot of Google Apps updates just to have room for a handful of apps.

posted on 06 Mar 2014, 16:06

10. b1acktiger (Posts: 223; Member since: 19 May 2012)

You won't get a Mercedes in the price of Chevrolet.

posted on 06 Mar 2014, 09:52

2. limporgyuk (Posts: 289; Member since: 06 Nov 2013)

That is a nice shade of blue, would like to see the M8 in this colour

posted on 06 Mar 2014, 10:55

4. csoulr666 (Posts: 116; Member since: 04 Nov 2013)

The only thing that's missing here is an LED flash, which will probably lead to this device's downfall.

posted on 06 Mar 2014, 11:35

5. hafini_27 (Posts: 898; Member since: 31 Oct 2013)

Why not 4.4.2 out of the box. HTC should learn from LG.

posted on 06 Mar 2014, 11:42

6. alexvv (Posts: 165; Member since: 16 Oct 2013)

ok not having led is stupid and the pixel density is very low but really how often do you use your led flash?? it ruins the photos... i mean my s3 mini is not what you'd call a good cameraphone but i only use my led as a torch

posted on 06 Mar 2014, 12:08

7. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)

For that price $232 it should atleast have 720p display with 8GB Internal Memory.

posted on 06 Mar 2014, 12:23

8. jibraihimi (Posts: 769; Member since: 29 Nov 2011)

Not surprising why HTC is loosing its market share so rapidly...... .

posted on 06 Mar 2014, 15:25

9. ady_lad (Posts: 82; Member since: 17 Jul 2013)

Well i hope it will be cheaper, one on the plus side...it's got and sd card slot.

posted on 06 Mar 2014, 16:15 1

11. QuadFace (Posts: 157; Member since: 19 Aug 2013)

This too expensive, HTC never learn.

posted on 07 Mar 2014, 00:12

12. garyII (Posts: 160; Member since: 26 Feb 2014)

wasn't that HTC Desire 501 has already using MediaTek chip...?

posted on 07 Mar 2014, 01:04

13. PeterK. (Posts: 314; Member since: 13 Nov 2013)

Actually, it has a dual-core NovaThor U8500 system chip, clocked at 1GHz.

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