HTC announces Q4 2013 financial results – both revenue and expenses go down
HTC's operating margin for Q4 2013 was -3.7%, which is a slight improvement in comparison with Q3's operating margin of -7.4%. This means that the company is still experiencing operating losses and is losing money with every product sold. Still, HTC's operating costs have decreased to $300 million (NT$9.2 billion). A quick glance at the company's financial report reveals that the operating expenses for Q3 2013 were slightly higher and accounted for roughly $430 million (NT$13.1 billion).
The total value of HTC's assets has also dropped to $5.67 billion (NT$172 billion), whereas the assets in Q3 2013 were valued at no more or less than $6.05 billion (NT$183.5 billion). The Taiwanese company's liabilities, on the other hand, have declined from $3.51 billion (NT$106.3 billion) to $3.13 billion (NT$94.9 billion).
According to Chialin Chang, HTC's Chief Financial Officer, HTC will seek to add more mid-range and low-end smartphones to its portfolio in 2014 in order to fill the chasm in its finances and improve its results. He also expects that the gross profit margin of the company will improve after it enriches its product lines.
source: HTC, Reuters via The Verge