HTC and Samsung both see Windows phone as a major mobile platform

HTC and Samsung both see Windows phone as a major mobile platform
Windows phone 7 has been out for just a few weeks and already it has made quite an impact on some handset manufacturers-if not the buying public. Korean based cell phone producer Samsung has had quite a success with the globetrotting Samsung Galaxy S. The Android flavored device has spawned a number of successful spinoffs like the model that each of the top four U.S. carriers offer (Verizon Fascinate, AT&T Captivate, T-Mobile Vibrant and the Sprint EVO 4G). Then there is the Samsung Galaxy Tab, a tablet version of the Galaxy S that runs Android and is equipped with a 7 inch LCD display. In other words, Samsung should be satisfied with how buyers have reacted to their Android models, right? Uh, not so fast.

According to Sitthichoke Nopchinabutr, the head of the company's Thailand Telecommunications Unit, Samsung weill be favoring Windows phone in its lineup next year. He says that for every 50 Windows phone models produced by Samsung, the company will produce 24 Android models and 5 Bada handsets. That works out to a 60% share for Microsoft's new OS, a 30% slice of the pie for Android and 6% for Bada.

HTC Thailand's country manager Nattawat Woronopakul says that the Taiwan based cellphone producer will "be focused on both Android and Windows phone 7-smartphones. These platforms have the biggest potential market. It is expected that by 2012 the combination of Android and Windows phone 7 will represent a major part of the world smartphone market." He says that HTC plans on launching more than 30 devices in 2011, running Android and Windows phone 7.

Not all cell phone producers are enamored with the new OS from Redmond. Currently the biggest Windows phone partner that  Microsoft has, LG Electronics seems to have had a change in heart. According to LG's  head of marketing in Thailand for its Mobile Communication Department, all 10 models coming to that country next year will be Android flavored. No comment was made as to the breakdown of LG's global lineup for 2011.

source: AsiaOne, WMPoweruser



1. remixfa

Posts: 14605; Member since: Dec 19, 2008

how is LG microsoft's biggest partner? Dont you mean "smallest"? There are like a million sammy and htc windows phones out there.. what are there like 2 LG? i love me some LG but they dont play with windows very often. With great phones like the LG omnia, LG omnia pro, LG omnia 2, and LG touch pro 2, LG 5800 LG tilt, LG Q... oh wait.. lol :) :) :)

15. Androidluv

Posts: 65; Member since: Jul 13, 2010

lol!!! you would think that they would edit the article with the obvious facts in mind...

2. David Acaveda unregistered

If Samsung does do that next year then they really are retarded. It's still too early to even see if WP7 will be successful so to make it the majority of there new phones is just stupid

3. Tristann

Posts: 76; Member since: Nov 04, 2010

Samsungs going to shoot them selves in the foot if they do this. Im pretty sure that the Galaxy S series has been one of their most sucessful phone.products ever! Not that WP7 isint good but Samsung would make more profit off android phones than WP7.


Posts: 51; Member since: Oct 20, 2010

Not necessarily. Your opinion doesn't represent the worlds opinion. We don't know how most people feel about WP7.

9. zerglisk

Posts: 544; Member since: Feb 09, 2010

This is in fact most people have never ever tried playing with the WP7 phones themselves and started to bad mouth on it only because they "heard" that they are not performing superb, yet. Seeing is believing or i shall say, "playing it" is believing. Stop following on other ppl's arse and really get to play / use it first before commenting anything.

13. remixfa

Posts: 14605; Member since: Dec 19, 2008

ive played with it extensivly. its a good system. its a bit underdone and in need of some feature updates but for a fresh start its definatly the right direction for MS concidering where they came from.

4. Doakie

Posts: 2478; Member since: May 06, 2009

LOL. I'd seriously laugh out loud if Samsung does a dumb A$$ maneuver like this. Android is the future. Practically everyone I know is getting an Android phone that is going smart phone these days. I know of a few iphone fanatics that are holding out but the hardware of the newest lines of Android phones are so great that they're stealing the show. You know how jealous iTards get when I show them my Vibrants 4.0" Super AMOLED display at full brightness with the Ocean Waves live wallpaper. They almost piss themselves trying to come up with a reason why their iPhone is better. You can see the envy while they get nervous and try to defend their fanaticism.


Posts: 51; Member since: Oct 20, 2010

If your defending your argument with the fact that there are high end Android phones, then your argument is flaw. This is because WP7 has been placed on top-of-the-line hardware as well. The Samsung Focus is very close the the Galaxy S in terms of hardware.

7. BobbyTaba

Posts: 316; Member since: Aug 11, 2010

but still is not as good

10. zerglisk

Posts: 544; Member since: Feb 09, 2010

Maybe microsoft just has more money, oh, and i dont think it's a "maybe"....

8. GT unregistered

People may like the look and feel of the WP7 phone, its cleaner UI. App manufacturers will create that look and feel for the Android OS. Just look at the iPhone variant UI's already for Android. WP7 will be around for the long haul, but I don't think it will surpass Android and for that matter iOS. They will be ahead of RIM though. There is nothing wrong with Samsung's commit to WP7, just don't commit 60% of your phone business to it. They should change there numbers around for WP7 and Android.

11. Scoder unregistered

The Samsung EVO 4G? Most of the writers here know nothing of the topics they write about.

12. tbar

Posts: 34; Member since: Jan 18, 2010

Interesting that so many of you out there know how to run Samsung's business for them. Let's see, they only made about a BIZILLION dollars last year! I think they know what they are doing. And, really, what do you care? Another viable smartphone OS benefits everybody. The more Apple, Google and Microsoft have to compete, the more the consumer wins. Some people just need to get a life.

14. Chris @ unregistered

Hey people, that's only comments by their company representatives for Thailand, they have been always a bit different. Worldwide that might look completely different. ;-)

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.