HTC U Ultra and U Play: all the official images and color versions

HTC got off the stage today announcing the biggest shift in its design strategy in recent memory. The company that became synonymous with the unibody metal chassis just announced its new U line of phones that are all about... glass. Given that metal phones have become so ubiquitous that even $200 handsets from obscure Chinese makers are touting brushed aluminum housings, it was becoming increasingly hard for HTC to compete with its signature design language that kept churning out similar-looking flagships in the last few years.

The new U Ultra and U Play have a glass sandwich chassis with a sturdy metal frame for structural rigidity, and their colorful versions are done with something akin to Samsung's "symmetrical" design that came with the Note 7 - front and back "3D" glass sloping towards the sides at an equal angle for a seamless fusion with the metal rim, elegant looks and more comfortable feel in the palm. 

HTC is also using Gorilla Glass 5 for the front and back, making the phones in the new U line the first to utilize Corning's toughest available cover sheets after the now-defunct Note 7. As for the ever-inventive color version names? We'll just say that there is Cosmetic Pink in the mix below, don't you dare call it Rose Gold, warns HTC.

Related phones

U Play
  • Display 5.2 inches
    1920 x 1080 pixels
  • Camera 16 MP (Single camera)
    16 MP front
  • Hardware MediaTek Helio P10, 3GB RAM
  • Storage 32GB, microSDXC
  • Battery 2500 mAh
  • OS Android 7.0 Nougat
    HTC Sense UI
U Ultra
  • Display 5.7 inches
    2560 x 1440 pixels
  • Camera 12 MP (Single camera)
    16 MP front
  • Hardware Qualcomm Snapdragon 821, 4GB RAM
  • Storage 64GB, microSDXC
  • Battery 3000 mAh
  • OS Android 8.0 Oreo



12. DGxumbreo7

Posts: 63; Member since: Nov 27, 2016

I like the round cam on the u play better. at least it isnt sammy look a like. either way to pay 750 this late in the year you might as well wait for a 835 device. The s8 looking even nicer and has its own style smh should kept the metal back at least

11. Darkkracker

Posts: 255; Member since: Jun 11, 2016

so it looks like an iphone, but with a Samsung front home key? fail.

8. libra89

Posts: 2356; Member since: Apr 15, 2016

Is that green I see? Wow I like that color, it's beautiful, but all of the colors are really.

9. libra89

Posts: 2356; Member since: Apr 15, 2016

Eh, it looks like it's black or green.


Posts: 147; Member since: Sep 22, 2009

3000 amh battery on the HTC Ultra = FAIL! I've been waiting for HTC to make a phone with a bigger screen, not seen since the HTC Max, but 3000 amh, you have got to be kidding me

6. drifter77

Posts: 402; Member since: Jun 12, 2015

Especially with the 5.7" QHD and SD821.. SoT will be about 2 hours.

4. andhraking17

Posts: 62; Member since: Jul 06, 2013

Hey Phonearena. Do you expect any more devices from HTC at MWC.?? I don't actually think this will be their real flagship for the year. If most certainly this HTC U Ultra is going to be their flagship for the year then i'm totally disappointed by HTC. I have seen leaks of a HTC phone with capacitive touch without any buttons on the sides at all. This phone doesn't resemble that phone at all.

7. Pabliell

Posts: 190; Member since: Mar 22, 2016

There should be a successor of HTC 10 released around MWC, probably with Snapdragon 835 on board. We have to wait and see, maybe it will have the features leaked for the Ocean model.

13. BlackhawkFlys

Posts: 932; Member since: May 07, 2014

That's HTC Ocean Note

1. trojan_horse

Posts: 5868; Member since: May 06, 2016

"We'll just say that there is Cosmetic Pink in the mix below, don't you dare call it Rose Gols, warns HTC." Rose Gols? I guess you meant to say Rose Gold... isn't it, Daniel P?

2. Daniel.P

Posts: 127; Member since: Jul 14, 2011

Most certainly :) Fixed, thx

3. trojan_horse

Posts: 5868; Member since: May 06, 2016

Cheers, bruh!

10. Darkkracker

Posts: 255; Member since: Jun 11, 2016

your a moron. you don't ever make grammatical errors do you? bruh?

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