HTC One SC brings surprising asymmetric design in mid-range body to China

3. SleepingOz (unregistered)

It's business buddy, more choice is always good.

6. htc_prep (Posts: 303; Member since: 09 Oct 2009)

very true @sleepingoz but if to me it loooks a s if HTC doesnt have faith in the current design of the devices its selling in it flagship series. if they dont have faith in their own devices why would consumers?

it also leads to more reasons why they are able to update some devices and not others.

choice is good but flooding the market is not.

11. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)

Exactly my point.

17. CanYouSeeTheLight (Posts: 1122; Member since: 05 Jul 2012)

HTC doesn't have faith in the current design ? Personally i find the One X to be the most beautifull Android flagship in the market today..

7. g2a5b0e (Posts: 3823; Member since: 08 Jun 2012)

It's funny to me how much s**t HTC gets for releasing a multitude of devices every year, but no manufacturer releases more different devices than Samsung & I rarely hear anyone mentioning it.

10. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)

Becuase HTC said they were going to make less devices this year. But they aren't doing that. We expect Samsung to make different devices, but lately, HTC has been making the same thing with a different shell and name.

The One SC, One SU, and Desire X? Same specs, different desgins, different name. Very minor differences between the 3. It's ridiculous. HTC needs to get their act together, and work on their software instead of pumping out more devices.

16. darkskoliro (Posts: 1090; Member since: 07 May 2012)

this is a chinese only market...why the hell would it concern you?

12. MeoCao (unregistered)

You should release only 1 flagship device a year, that's One X. But you must release many middle range devices what HTC is doing.

13. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)

As explained in a comment above me, having choice is good. But flooding the market isn't. 3 HTC devices are practically the same thing;

Desire X
One SC
One SU

They are all almost EXACTLY the same. Just different names and different designs. Why offer so many mid-ranges, if they're all the same thing pretty much, other than some minor design changes? Except for the One SC of course, that looks pretty different from the other 2.

14. ngo2dd (Posts: 896; Member since: 08 Jul 2011)

And yet none of them are for the US market and the two one s are for the Chinese market, so what is the problem again?

15. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)

Because, they are the SAME thing. Why not just give it the same name instead of making it come off as 2 completely different models?

18. MeoCao (unregistered)

The key is the Chinese buy phones in large part as a status symbol, so HTC's strategy obviously is to capitalize on One X popularity by using the same design and similar name and makes the phones more affordable.

I don't think HTC will use the same strategy for US or European markets.