HTC is launching 6 to 7 smartphones this year, no "HTC 11" planned


In 2016, HTC released about a dozen phone models, but it looks like this didn't help it have a good year. Perhaps that's why the company is changing its strategy in 2017, and plans to launch fewer handsets throughout the year.

According to Engadget, Chialin Chang, President of HTC's Smartphone and Connected Devices Business, confirmed that the company wants to introduce only six to seven smartphones this year. The confirmation came shortly after HTC announced the U Ultra (pictured above) and U Play, two Android Nougat-based handsets made out of aluminum and glass. The U Ultra and U Play are included in those "six to seven smartphones" mentioned above, which means that, by the end of 2017, we'll only be getting 4 or 5 other new HTC phones.

Asked about the rumored HTC 11 (expected to be the successor to last year's HTC 10), Chialin Chang said that the handset won't have this name. He didn't provide any other details, but his answer strongly suggests that there's a new HTC flagship phone is in the making for this year. Chang also mentioned that the company intends to launch a few new Desire-branded handsets for people in need of "fun and affordable" devices.

Right now, we don't know when HTC wants to unveil its next smartphones, but maybe we'll find out more about this at MWC 2017 in late February.
 
source: Engadget

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14 Comments

1. Joosty

Posts: 473; Member since: Mar 14, 2013

RIP to the HTC One series...

7. Punchy506

Posts: 129; Member since: Jan 10, 2016

Right? Seems like only a year or two ago they gave a press conference about their decision to double down and only release a couple devices. IMO with Moto killing the low to mid, and with the tons of competition in the budget flagship and highend markets, there just isn't any room for HTC and Sony.

10. JC557

Posts: 1919; Member since: Dec 07, 2011

Meh, I never really cared about names (as long as it's not horrendous) and so I'm okay with the U Series (could be improved though). I'm more interested in that metallic blue color combined with the glass backing. I liked the blue color of my HTC One M7 but didn't care for the blue on the One m8 and no other OEM has come close with that color option.

14. gersont1000

Posts: 473; Member since: Mar 13, 2012

The Honor 8 has a similar blue that's actually much better looking.

2. Alpha1

Posts: 100; Member since: Jul 06, 2016

HTC had a good name when they launched the very first EVO. We should be on the EVO 11 by now, but they ruined that. The HTC 10 should be a really good used buy. I would not pay full price for one.

3. shield

Posts: 837; Member since: Sep 12, 2015

R.I.P HTC.

8. LanjaKodaka

Posts: 219; Member since: Sep 27, 2016

They aren't dead yet. He told that it wouldn't bear the HTC 11 name, but some other name and indeed is a flagship phone. Wait until MWC and then decide mate...

4. Xperia14

Posts: 1208; Member since: Sep 01, 2015

HTC Vive?

6. vincelongman

Posts: 5693; Member since: Feb 10, 2013

The Vive just came out last year at CES 2016 I wouldnt expect the Vive 2 until at least CES 2018 Maybe there may be some new controllors though, they've shown some that their testing

5. jesus_sheep

Posts: 279; Member since: Apr 18, 2015

Their phones are good for the buck but the naming leaves a lot to be desired. The M series can make or break their year. Hope they go for a long term solution than profit in the short term.

9. sumpil

Posts: 91; Member since: Feb 02, 2016

They finally realized that they were also losing money because of that. Now I think HTC is starting to listen

11. DGxumbreo7

Posts: 63; Member since: Nov 27, 2016

so your struggling and just had a bad year but instead of buckling down and really focusing on a single phone or two you decide to go balls to the wall and rapid fire every device idea you have locked away.... HTC i like you but good look yall need a strategist and creative lead. "go back" to m8 days when you were being creative

12. mariusmuntean

Posts: 26; Member since: Jan 19, 2015

this copy paste crap is their flagship?? :))) lol

13. belovedson

Posts: 1061; Member since: Nov 30, 2010

I thought the plan was fewer models like 2 or 3 years ago. Here they go again.... J

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