HTC is launching 6 to 7 smartphones this year, no "HTC 11" planned
by Florin Troaca / Jan 12, 2017, 5:17 PM
In 2016, HTC released about a dozen phone models, but it looks like this didn't help it have a good year. Perhaps that's why the company is changing its strategy in 2017, and plans to launch fewer handsets throughout the year.
According to Engadget, Chialin Chang, President of HTC's Smartphone and Connected Devices Business, confirmed that the company wants to introduce only six to seven smartphones this year. The confirmation came shortly after HTC announced the U Ultra (pictured above) and U Play, two Android Nougat-based handsets made out of aluminum and glass. The U Ultra and U Play are included in those "six to seven smartphones" mentioned above, which means that, by the end of 2017, we'll only be getting 4 or 5 other new HTC phones.
Asked about the rumored HTC 11 (expected to be the successor to last year's HTC 10), Chialin Chang said that the handset won't have this name. He didn't provide any other details, but his answer strongly suggests that there's a new HTC flagship phone is in the making for this year. Chang also mentioned that the company intends to launch a few new Desire-branded handsets for people in need of "fun and affordable" devices.
Right now, we don't know when HTC wants to unveil its next smartphones, but maybe we'll find out more about this at MWC 2017 in late February.
Posts: 469; Member since: Mar 14, 2013
RIP to the HTC One series...
posted on Jan 12, 2017, 5:19 PM 8
Posts: 129; Member since: Jan 10, 2016
Right? Seems like only a year or two ago they gave a press conference about their decision to double down and only release a couple devices. IMO with Moto killing the low to mid, and with the tons of competition in the budget flagship and highend markets, there just isn't any room for HTC and Sony.
posted on Jan 12, 2017, 8:41 PM 3
Posts: 1918; Member since: Dec 07, 2011
Meh, I never really cared about names (as long as it's not horrendous) and so I'm okay with the U Series (could be improved though). I'm more interested in that metallic blue color combined with the glass backing. I liked the blue color of my HTC One M7 but didn't care for the blue on the One m8 and no other OEM has come close with that color option.
posted on Jan 12, 2017, 11:13 PM 0
Posts: 824; Member since: Sep 12, 2015
posted on Jan 12, 2017, 5:29 PM 7
Posts: 1206; Member since: Sep 01, 2015
posted on Jan 12, 2017, 6:43 PM 0
Posts: 63; Member since: Nov 27, 2016
so your struggling and just had a bad year but instead of buckling down and really focusing on a single phone or two you decide to go balls to the wall and rapid fire every device idea you have locked away.... HTC i like you but good look yall need a strategist and creative lead. "go back" to m8 days when you were being creative
posted on Jan 13, 2017, 12:32 AM 0
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