Google to purchase Frommer's, wants to boost its travel and local search

Google to purchase Frommer's, wants to boost its travel and local search
For those of you who don’t travel (and haven’t watched Eurotrip) Frommer’s travel guides are popular books that let people plan what they want to do on a trip. Notably, they include lots of reviews and information about hotels, as well as popular tourist destinations. That’s the sort of information that has long been expected in printed travel guides, but can sometimes be a bit thin when using mobile apps. Presumably that’s why Google is moving to purchase Frommer’s from its publisher, John Wiley & Sons.

The purchase is being reported by the Wall Street Journal, and it apparently has not closed yet, but is expected to be finished “shortly”. A representative from the publisher also confirmed the upcoming sale. We expect that this carefully curated information will be integrated with user-generated recommendations from Zagat, which Google bought last fall.

Outside of improving travel searches and local Google Now-style recommendations, this would also give Google a lot of original content for its knowledge graph. Right now much of that information comes from Wikipedia, but Google would probably prefer to have its own sources of information, especially about things that can be monetized (as reviews for hotels, restaurants, and tourists traps easily can be).

At this time it’s not clear whether Google will swallow up the Frommer’s brand entirely, if it will exist but only in a digital incarnation, or if Google will continue printing the travel guides on the pulped remains of dead trees, but we’ll be sure to update this if an official statement becomes available.

source: WSJ via The Verge

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8 Comments

1. Santi_Santi unregistered

Eurotrip...

2. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

The battle between Google and Apple continues.... Apple partners with Yelp; Google buys Zagat and now Frommers.

3. Santi_Santi unregistered

the only difference is that Google knows how to choose partners...

8. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Plus Google don keep service exclusive to Android, they share it with all available platforms. Which is good. All the apps and service Apple bought over are now an iOS exclusive.

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

lol as soon as i saw fromers in the title i thought of eurotrip. what a funny movie and in other news.... you made out with your sister! lol

5. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

But didn't Apple ban local search? ahahahaha get it I made a funny

6. matrix_neo

Posts: 334; Member since: Nov 03, 2011

Android users will be the first to benefit from this acquisition. Google now will expand it's horizon, improve it's search results, and another threat to Apple's siri. This is good for travel enthusiast and businessmen as well, no need to rely on their laptops, if they have android smartphone or tablet, they can obtain first hand information. A lot of people hates google but they never take into consideration google has already made an impact in their lives. Google search is widely used search engine, and mostly the first web page when they opened their browsers.

7. aokde

Posts: 186; Member since: Jul 09, 2012

woah Google is taking over the world. AWESOME :D!!! keep up the good services coming.

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