Google to punish mobile websites that use large app install ads

Google to punish mobile websites that use large app install ads
Google is unhappy with some mobile developers, and starting on November 1st it is doing something about it. Google is upset at those "app install interstitial" ads that often pop up during a Google Search effort, and cover nearly all of the content. While there is usually a button to tap to decline the installation of the app, sometimes a person might accidentally tap on the wrong button and end up installing an app that he or she didn't want.

Google adds that those large interstitial ads do not provide a "good search experience" since they cover up too much of the search results. So starting on November 1st, mobile websites that use these large ads will no longer be considered "mobile-friendly" by Google. The latter suggests that instead of the large app install ads, app install banners be used instead. These offer users the same opportunity to install an app, but also keep the screen clear so that search results can be viewed.

Some view Google's actions suspiciously. Jeremy Stoppelman, CEO of Yelp, says that Google is trying to slow down app usage. "The more a user downloads apps," says the executive, "the less likely that user is to search the Web with Google." For its part, Google denies this. After all, the Google Play Store, chock full of apps, is one of the company's top revenue producers.


source: Google via WSJ

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10 Comments

1. Larry_ThaGr81

Posts: 545; Member since: May 26, 2011

I can't say that I've been a victim of that.

4. Finalflash

Posts: 4062; Member since: Jul 23, 2013

Lucky you, I assume you have adblock plus installed. Even then some websites like speedtest.net show a giant app page right from the onset. If I wanted the app, I would go to that, not visit the webpage.

9. Larry_ThaGr81

Posts: 545; Member since: May 26, 2011

Yes indeed!!! However I've yet to root my Note 4 that I just purchased, so I'll see what's out there.

2. Zack_2014

Posts: 677; Member since: Mar 25, 2014

Super annoying! It should reduced to small icons instead of a banners.

3. Artisto

Posts: 38; Member since: Jun 19, 2015

I don't use Messenger because of all the permissions it demands. Instead I use fb mobile and sometimes while I get to the chat, there's an interruption with "Friend XYZ invited you to use Messenger. INSTALL NOW SO WE CAN GET ALL YOUR DATA, MUAHAHA" I'm waiting for Marshmallow, app permission control is gonna be a blessing in situations like this one.

5. Be_Mine

Posts: 207; Member since: Dec 29, 2013

I don't know if it is just me. But this thing happens quite a lot to me when I open PhoneArena from my mobile devices.

6. 99nights

Posts: 1152; Member since: Mar 10, 2015

Oh I've been waiting so long for them to finally do something about this. My stock and chrome browser fall victim to this quite a lot lately.

7. JGuinan007

Posts: 699; Member since: May 19, 2011

Thank you Google for addressing this, can't wait til this goes into effect.

10. wesley.

Posts: 206; Member since: Aug 06, 2013

I hope they punish Phone Arena for popping up app installs for Uber when I'm just scrolling down the page...

11. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I think they should be harsher, personally. And I don't see why everybody under the sun needs an app. A lot of these websites apps are just carbon copies of the web browser or even sometimes work poorer. Plus those apps take up memory on my phone, memory that I might want to dedicate to something that actually would work well natively.

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