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Google to offer wireless service in the U.S., but not to challenge the four major mobile operators

Google to offer wireless service in the U.S., but not to challenge the four major mobile operators
Google executive Sundar Pichai announced at MWC on Monday that Google will offer wireless service in parts of the U.S. However, the intent is simply to work on innovations and new features. Google isn't planning on making a run at the four major U.S. carriers. Still, the move does reveal that Google has ambitions in mobile beyond selling advertising and providing applications. Pichai said that Google will make a formal announcement sometime during the next three months. "Our goal here is to drive a set of innovations which we think the system should adopt."

Google will most likely become a T-Mobile and Sprint MVNO. Rumors that Google was going to become a mobile virtual network operator, re-selling wireless capacity from the two carriers, started appearing in January. Part of the rumor has Google offering its wireless customers discounted prices on Nexus devices.

Mr. Pichai said that Google would go through T-Mobile and Sprint's cellular networks and hot spots, picking the best signals for routing calls, text and data. The goal is for seamless hand-offs from cellular to Wi-Fi and vice versa in order to prevent calls from dropping. The real question though, is whether this will create bad feelings between Google and Verizon, Sprint, T-Mobile and AT&T.

"This raises another tension point in the new complex friend-and-foe relationship between Google and operators. You have to wonder what the market-wide impact will be."-Rajeev Chand, head of research,Rutberg & Company

source: WSJ

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posted on 02 Mar 2015, 16:39

3. Settings (Posts: 2305; Member since: 02 Jul 2014)

Google to offer wireless service in the U.S., but not to challenge the four major mobile operators, thats what they say when Nexus came out and now Nexus is a player and game changer in the mobile world.

posted on 02 Mar 2015, 16:54 1

7. Rydsmith (unregistered)

It is...?

The idea of low cost high end phones seems to have gone out the window with the Nexus 6. The entire Nexus project seems to be a failure outside of the die hard Nexus fans.

posted on 02 Mar 2015, 17:04

10. TerryTerius (unregistered)

Aren't low-cost high end phones the foundation upon which Xiaomi has had explosive growth? Wasn't that the very same reason 1+1 was doing fairly well, which was only crippled by their stupid invite system? The reason it hasn't caught on with the major manufacturers, is they want to keep their margins high. There's not as much profit to be made, but I wouldn't say that the concept is dead.

posted on 02 Mar 2015, 16:55 1

8. xDrizzyXx (Posts: 64; Member since: 28 Jun 2011)

Except here they're just a MVNO. They don't have their own network. They could however buy T-Mobile! That would be awesome!

posted on 02 Mar 2015, 16:56

9. ajac09 (Posts: 1482; Member since: 30 Sep 2009)

Need to sign deals with Verizon and AT&T as well. Id be all over it! Tmobile and sprint coverage just sucks so much.

posted on 02 Mar 2015, 19:57

12. thegodfather (Posts: 23; Member since: 27 Nov 2013)

Sign me up biznatch, this is innovation, period , not the mvno but the power behind it. Couple this with Ara and forget about it! Cya lata Republic Wireless. Tear down the duopoly and bring fiber to CT baby, I'm all in

posted on 02 Mar 2015, 20:43

13. BobbyDigital (Posts: 2098; Member since: 29 May 2014)

Shut up and take my money!

posted on 03 Mar 2015, 08:22

15. tokuzumi (Posts: 1203; Member since: 27 Aug 2009)

At least the Nexus 6 supports a ton of frequencies, as I don't think Sprint and T-Mobile share any frequencies for LTE. I know voice is completely different technologies.

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