Google spends $3.2 million on ads for the Pixel and Pixel XL in just two days, “aggressive” marketing campaign to follow


Google's bringing out the big guns with the Pixel and Pixel XL, reportedly spending some $3.2 million on television ads in just the first two days since the Nexus successors were announced. Official confirmation of these numbers has yet to come from the Mountain View-based tech giant, but media agencies are already foreseeing an aggressive ad campaign from the Big G in the months to come, likely in the vicinity of hundreds of millions of dollars.

The Pixel and Pixel XL are Google's first in-house developed smartphones and pit the search giant in a direct competition against Apple and Samsung as a hardware company. Considering this is the company's first major foray in consumer electronics, and given its vast pool of resources, a broad and aggressive ad campaign for its first truly “Google inside and out” smartphones, is to be expected.

Declining to talk about concrete numbers, Google's VP of Product Management, Mario Queiroz, told Reuters it may be a “very significant marketing campaign”, hinting at the possibility of Google buying ads during Thanksgiving football games. Ad spaces at such major sports events during a national holiday can go as high as a million dollars, claim marketing experts.

Verizon, which is the exclusive carrier for the Pixel and Pixel XL in the US, is also reportedly making significant investments in its own TV and digital ads for Google's two phones.

Given the recent Note 7 fiasco, Google may be in a favorable position to send the Pixels off to a flying start with one competitor less breathing down in its neck. The Pixel and Pixel XL are expected to launch on October 20th, Thursday, running Android 7.1 Nougat out of the box and packing a host of exclusive features, such as Google's new virtual Assistant and revamped camera app.


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source: Reuters

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17 Comments

1. Unordinary unregistered

Happy to see this! Go Pixel Go!

2. trojan_horse

Posts: 5868; Member since: May 06, 2016

Then you might be happy to see this ad: http://m.youtube.com/watch?v=Rykmwn0SMWU "Introducing Google Pixel, Phone by Google... Who knew?" Epic!

9. Unordinary unregistered

Thanks for sharing this video. I just creamed my pants.

3. emmawilliam834

Posts: 241; Member since: Feb 09, 2016

Well keep roasting, google if it doesn't effect anything in any way! Those who want their smartphone a complete package should know the downsides of the Google Pixel and Pixel XL too. Check out these five reasons not to buy these phones http://techpathy.com/5-reasons-not-buy-google-pixel-pixel-xl/ You should know what Google is not offering with its first made smartphones.

6. Bankz

Posts: 2531; Member since: Apr 08, 2016

How about these 7 reasons to buy the pixel phones? techpathy.com/7-reasons-buy-google-pixel-xl/

13. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Thx you, the only point I agree with is the price. To the public, with a new brand this should had been priced more reasonable, until the brand is established; just look at the pricing by the Chinese OEMS. Incidentally, they need to eliminate the "G" branding from the back, and use the entire name, or nothing at all. I really think eliminating the Nexus Monicker was a mistake, but again G most of the time uses strange branding names.

4. Bankz

Posts: 2531; Member since: Apr 08, 2016

Crazy stuff.. This phones will be monsters. Again, I feel this is the first time in the androi world that the small sized phone will annihilate its bigger sibling seeing as their only difference is the battery and screen resolution (which is redundant on a 5"). Even at that the pixel has the advantage of it being a 1080p display meaning less stress on the battery. BEASTS!!!!!!!

5. Zylam

Posts: 1813; Member since: Oct 20, 2010

Can't wait to get a Pixel!

7. TerryTerius unregistered

Though I'm waiting for the reviews to come in, I may just have to pick one of these up. I'm still not a fan of the design, but the idea of having a truly Google device is pretty damn tempting.

8. ebilcake

Posts: 1227; Member since: Jul 16, 2016

It's about time Google started to take this seriously. I'm guessing this is mostly concentrated in the US for now.

10. vincelongman

Posts: 5677; Member since: Feb 10, 2013

I've heard there's also ads/billboards in Australia too Not sure about other countries

12. dimas

Posts: 3343; Member since: Jul 22, 2014

I don't think google is really that serious even with the nexus lines. Pixel and nexus are just business cards, created with the sole purpose of promoting android. With all their money, this is just like a bachelor giving out his number in the clubs. Hit or miss, he won't care even if he don't get to bang anybody.

11. dimas

Posts: 3343; Member since: Jul 22, 2014

Google's just spending coins to promote pixel. Not saying it's bad, just comparing $3.2 million against their cash reserve.

14. path45th

Posts: 402; Member since: Sep 11, 2016

But .they spent nothing in design. They just copied the iPhone. Move the finger ID on the back.

15. Ezio2710

Posts: 548; Member since: Aug 22, 2015

Instead of this, if they reduced the price of the phone it would be great and more people can get Pixel

17. blazee

Posts: 414; Member since: Jan 02, 2012

And they will flop if they do that. This is exactly how apple and Samsung established themselves as top smartphone manufactures. If Google wants to do the same they have to spend big bucks.

16. michaelny2001

Posts: 326; Member since: Aug 01, 2012

meh... very similar specs on One plus 3 or Axon 7 but 399, no tax and free shipping. Pixel is almost double. not worth it. Google forgot about the days of Nexus. it was a relatively cheap alternative to the behemoths but still pretty good specs. I mean Pixel will never be a Samsung or an HTC.

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