Google preps 'zero rating' on a grand scale, might waive Android app data charges for millions

Google preps 'zero rating' on a grand scale, might waive Android app data charges for millions
Google might wave data charges for app download and usage in certain emerging markets like India, for instance. Insiders have tipped about the development of the so-called "zero rating" strategy, where the carrier monitors the amount of data individual apps have generated during download and usage, and doesn't charge the subscriber for that.

The strategy has been successfully employed numerous times with essential communication apps like Facebook, WhatsApp and the like by carious carriers around the world, but Google's undertaking will be on a much grander scale, it seems. Basically, the carriers would recognize when you get a "zero rating" app from the Play Store, isolate the data generated by it, and Google will cover the cost, eventually passing the subsequent expense to the app developer, too. 

This way Android users in emerging markets can essentially use many apps without worrying about the often exorbitant carrier data plans, which in turn will tie them even further to Google's Android ecosystem.

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10 Comments

1. mayur007

Posts: 593; Member since: Apr 10, 2012

thanx google thats so good of you....

2. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

"Google might WAIVE data charges..."

3. checkmymike

Posts: 224; Member since: Dec 28, 2011

Is the writer daniel padilla? Kindly edit "wave" to "waive". Thanks.

9. Settings

Posts: 2943; Member since: Jul 02, 2014

What does that jejemon guy had to do with this?

4. invictvs

Posts: 2; Member since: Feb 18, 2015

Google waive,not wave. And what the hack is carious?

5. rotkiv3451

Posts: 85; Member since: Jan 07, 2015

Please do that here in Brazil. I only have 300mb a month, and I can literally use them in a day if I dont limit myself to using them only when on wifi connections. Tinder, for example, can use 50mb in 5 minutes.

6. seanwhat

Posts: 321; Member since: Jul 11, 2013

then get off tinder and go outside.

7. LoveHater

Posts: 235; Member since: Oct 09, 2013

300mb of month ,, u should leave Brazil as fast as possible

8. hurrycanger

Posts: 1776; Member since: Dec 01, 2013

Sounds awesome.

10. tacarat

Posts: 854; Member since: Apr 22, 2013

Net neutrality aside, this is nice. Carriers could have a "zero rating only" data plan and you'd pay just for voice and text. Hopefully android will have a filter built in or made for carriers that don't do that.

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