Google poaching Qualcomm and Intel talent to take on Apple

Google has slowly been working towards building up its hardware division with the end goal apparently being to create more of its own devices and components. The question had been whether Google was going to try to be more like Microsoft where its own designs served as a reference for other manufacturers, or if it wanted to be like Apple and design the whole stack to ensure the best performance on its own devices. The latest news may have the answer.

Google has reportedly hired more than twelve new microchip engineers from major competitors like Qualcomm, Intel, Broadcom, and Nvidia. The plan is to set up a new site in Bengaluru, India where Google will design its own processors. The team at the site is currently at around 20 people -- 16 engineers and 4 recruiters -- but word has it that Google may expand the team to around 80 people by the end of the year. 

Just like Apple, Google would design the chips they want for various devices -- Pixel phones, Chromebooks, Google Home devices, maybe even a tablet or wearable -- then send the design off to a manufacturer to build the components. Google has already worked closely with chipmakers like Qualcomm to have certain components on their Pixel SoCs, like specialized co-processors for imaging, but this would be an opportunity for Google to fully design the chip in a way to best take advantage of how they optimize Android itself. Or design chips highly specialized for natural language processing for Google Home devices.

It sounds like Google is planning to ramp up the team pretty quickly, but it's still unknown when we might see the first chips actually built and put into hardware.

source: Reuters



1. meanestgenius

Posts: 22490; Member since: May 28, 2014

Now this is an idea that I can get behind. I’d like to see more OEM’s do things similar to this, ala Apple, Samsung and Huawei.

10. IT-Engineer

Posts: 577; Member since: Feb 26, 2015

Did you forget that Samsung has its own hardware division? And that they design and manufacture everything themselves?

13. meanestgenius

Posts: 22490; Member since: May 28, 2014

Did you not see the part of comment that says “.....ala Apple, Samsung and Huawei”?

15. IT-Engineer

Posts: 577; Member since: Feb 26, 2015

Yes, but Apple is like Google, they do not manufacture anything on their own.

16. meanestgenius

Posts: 22490; Member since: May 28, 2014

And you still missed the Samsung and Huawei part. Reading is fundamental.

2. emjoigently

Posts: 154; Member since: Aug 22, 2017

Well, personally I rather see Goog work even more closely with Qualcomm, rather than competing with them. Their fates are so closely intertwined.

3. antroid

Posts: 396; Member since: Jan 24, 2018

Why pay royalties when you can create your own custom chips while still developing the software just like Apple. They have the resources and the means to accomplish just that

4. Awalker

Posts: 1986; Member since: Aug 15, 2013

I think Intel would be a good partner for Google. Google could get Intel back into the mobile chip game.

5. ijuanp03

Posts: 659; Member since: Dec 30, 2014

Intel tried with Motorola RAZR i, the international version of Moto RAZR m. I had that intel phone but there was nothing special really.

14. ssallen

Posts: 214; Member since: Oct 06, 2017

Because Qualcomm is sucking at what they do. There is no reason a chipset company is getting their ass handed to them by a computer manufacturer. A# Bionic chips should not be better than theirs. They can't produce a wearable SOC to save their life. All they have at this point is a large patent profile. Qualcomm used to be THEE chip maker for ARM, now their management has them swirling down the patent troll drain.

6. Subie

Posts: 2424; Member since: Aug 01, 2015

Ooh...they're setting up shop in India...Trump ain't gonna like that.

7. emvxl

Posts: 142; Member since: Sep 29, 2009

Wait for his tweets

12. vincelongman

Posts: 5750; Member since: Feb 10, 2013

Google's main design teams are still in mountain view, so he can't really complain

8. slashas

Posts: 146; Member since: Jul 17, 2017

Google established soc team in India while Apple having them in US, interesting can’t afford? Or what? Corporate law issues? They need to clone Johny Srouji if want the same success :)

9. koioz

Posts: 184; Member since: Nov 29, 2018

Because India is the only nation that successfully put a satellite on Mars on the first try using low budget materials. Efficiency and cost saving right?

11. vincelongman

Posts: 5750; Member since: Feb 10, 2013

Lol Google already has several design teams in the US This new design team in India is specifically to poach India's top talent from competitors. AMD has a big team in Bangalore, wouldn't be surprised if Intel, Apple, Qualcomm also have sizeable teams there too

17. Walkermoon

Posts: 38; Member since: Aug 22, 2015

Even one of my seniors got a call from their recruiter. Go guess my domain now ;)

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