Google poaching Qualcomm and Intel talent to take on Apple
by Michael Heller / Feb 11, 2019, 7:21 PM
Google has slowly been working towards building up its hardware division with the end goal apparently being to create more of its own devices and components. The question had been whether Google was going to try to be more like Microsoft where its own designs served as a reference for other manufacturers, or if it wanted to be like Apple and design the whole stack to ensure the best performance on its own devices. The latest news may have the answer.
Google has reportedly hired more than twelve new microchip engineers from major competitors like Qualcomm, Intel, Broadcom, and Nvidia. The plan is to set up a new site in Bengaluru, India where Google will design its own processors. The team at the site is currently at around 20 people -- 16 engineers and 4 recruiters -- but word has it that Google may expand the team to around 80 people by the end of the year.
Just like Apple, Google would design the chips they want for various devices -- Pixel phones, Chromebooks, Google Home devices, maybe even a tablet or wearable -- then send the design off to a manufacturer to build the components. Google has already worked closely with chipmakers like Qualcomm to have certain components on their Pixel SoCs, like specialized co-processors for imaging, but this would be an opportunity for Google to fully design the chip in a way to best take advantage of how they optimize Android itself. Or design chips highly specialized for natural language processing for Google Home devices.
It sounds like Google is planning to ramp up the team pretty quickly, but it's still unknown when we might see the first chips actually built and put into hardware.
Posts: 21778; Member since: May 28, 2014
Now this is an idea that I can get behind. I’d like to see more OEM’s do things similar to this, ala Apple, Samsung and Huawei.
posted on Feb 11, 2019, 7:39 PM 4
Posts: 535; Member since: Feb 26, 2015
Did you forget that Samsung has its own hardware division? And that they design and manufacture everything themselves?
posted on Feb 12, 2019, 2:45 AM 0
Posts: 152; Member since: Aug 22, 2017
Well, personally I rather see Goog work even more closely with Qualcomm, rather than competing with them. Their fates are so closely intertwined.
posted on Feb 11, 2019, 7:55 PM 1
Posts: 1973; Member since: Aug 15, 2013
I think Intel would be a good partner for Google. Google could get Intel back into the mobile chip game.
posted on Feb 11, 2019, 8:20 PM 0
Posts: 175; Member since: Oct 06, 2017
Because Qualcomm is sucking at what they do. There is no reason a chipset company is getting their ass handed to them by a computer manufacturer. A# Bionic chips should not be better than theirs. They can't produce a wearable SOC to save their life. All they have at this point is a large patent profile. Qualcomm used to be THEE chip maker for ARM, now their management has them swirling down the patent troll drain.
posted on Feb 12, 2019, 8:25 AM 0
Posts: 2354; Member since: Aug 01, 2015
Ooh...they're setting up shop in India...Trump ain't gonna like that.
posted on Feb 11, 2019, 9:26 PM 4
Posts: 127; Member since: Jul 17, 2017
Google established soc team in India while Apple having them in US, interesting can’t afford? Or what? Corporate law issues? They need to clone Johny Srouji if want the same success :)
posted on Feb 11, 2019, 10:35 PM 1
Posts: 5677; Member since: Feb 10, 2013
Lol Google already has several design teams in the US This new design team in India is specifically to poach India's top talent from competitors. AMD has a big team in Bangalore, wouldn't be surprised if Intel, Apple, Qualcomm also have sizeable teams there too
posted on Feb 12, 2019, 3:38 AM 2
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