Google giving Android One OEMs freedom to kill the Android One program

Google giving Android One OEMs freedom to kill the Android One program
Google's Android One program had good intention behind it: offer standardized, quality devices for low prices in emerging markets. Unfortunately, that plan hasn't been terribly successful by most reports. But, Google is hoping to give the program a boost by allowing manufacturers more freedom in many aspects of building the devices.

According to the Wall Street Journal, Google will no longer be only allowing components from approved vendors, but will allow OEMs to "choose from a greater variety of each component" and can buy parts from their own vendors. Additionally, manufacturers will be able to have more freedom in pricing and features on the devices. WSJ says that one Indian OEM exec said that the ultimate conclusion of the changes is that there will be "little difference" between Android One and just producing any old Android device. 

Google has apparently also changed some of the language regarding Android One software updates to say that instead of updates coming directly from Google, they will come from manufacturing partners, who will provide updates "as soon as possible." The changes are all reportedly because manufacturers complained that they couldn't differentiate devices from each other in the program. 

So, it all ends up sounding like Google is essentially killing everything that made the Android One program interesting in the first place. It's unclear exactly what the branding will mean if there is no standardized set of features, hardware, pricing, or software update policies. Maybe it will just mean that Google can guarantee the devices have Google apps and the Play Store on them. 

source: WSJ

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13 Comments

1. manojmcn

Posts: 633; Member since: Jul 16, 2015

Samsung Tizen Z1 was more successful than the Android One phones in Asia.

10. VigneshRaja

Posts: 42; Member since: Dec 17, 2014

Yeah just a few bunch of noobs bought that z1 and struggling to install Whatsapp. Yeah more successful.

2. manojmcn

Posts: 633; Member since: Jul 16, 2015

Moto & recently HTC are getting into the territory of Android one policy with software looking the same as the pure Android and there by risking identity. People bash Samsung for Touchwiz, but they have kept their identity through the galaxy brand and UI & is easy to differentiate from other anufacturers.

3. Zylam

Posts: 1802; Member since: Oct 20, 2010

Great, skins, no updates and a mixture of chipsets. Going backwards again. Can't wait for Windows Mobile to somehow start dominating the low end. That will teach these people.

4. UncleSamWantsYou

Posts: 36; Member since: Jun 10, 2015

Google+ failed Chrome OS failed Android one failed more failure to come

5. Podrick

Posts: 1283; Member since: Aug 19, 2015

"more failure to come" But you, the biggest failure, are already here.

9. itsjustJOH

Posts: 232; Member since: Oct 18, 2012

There's not enough water in the universe to heal that burn.

8. SirYar

Posts: 351; Member since: Jul 02, 2014

As far as I can see Google+ is alive and doing well and Chromebooks arr still a good choice for basic users.

13. AlikMalix unregistered

Aren't they now Restructuring again by mixing chrome os with android or something? I know Google restructured when Android Market failed. And just went with proven solution like Apple's App Store. Then there was Google Wallet that was restructured with Android Pay. Now this? Lot's of hit and miss mess... No wonder most are still on Jelly Bean and KitKat today. Just sayin'...

6. NFSHesham

Posts: 297; Member since: Feb 04, 2014

Android one is now gone too soon We only had one device in Egypt and it isn't exactly very powerful

7. Doakie

Posts: 2470; Member since: May 06, 2009

I really think Android One should've been marketed as a cheap nexus experience. If they sold a $100 or less Android One here in the USA I'd have one right now.

11. Guaire

Posts: 850; Member since: Oct 15, 2014

I'm curious what exactly he means about freedom in pricing.

12. tweetgadget

Posts: 72; Member since: Feb 05, 2014

Android one failed because the quality is so bellow standart...the screen is crap... camera no better and feel cheap.. there are already tons of recognized brand offer better devices with the same price... Make original moto G a standart with reasonable price and that would be a hit

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