Google announces TrueView mobile ads in YouTube, iOS coming soon

Google announces TrueView mobile ads in YouTube, iOS coming soon
We've commented a couple of times about YouTube and how it is being banished from the stock iOS experience. We've talked about it from Apple's perspective, and the user's perspective, but now Google's perspective is becoming clear. It's not really a new perspective though, it's the same one we always expect from Google: ads. 

Google has just announced a new way to do mobile ads in YouTube, called TrueView ads. The aim is to get better targeted ads, and therefore more profitable ads, by giving users the ability to skip ads after 5 seconds. This not only allows Google to learn better what ads you want to see (assuming you're signed in), but it allows ads to find a more engaged audience (if it isn't skipped). 

The ads will be running on Android devices, and the mobile YouTube website right away, and we can safely assume that they will be a part of the iOS YouTube app that is released into the iTunes App Store after iOS 6 is launched in the next month. Overall, it's looking like a win for Apple for getting Google out of iOS, a win for users in getting a more up-to-date iOS YouTube app, and a win for Google with better advertising. That's a win-win-win - a pretty rare feat. 



1. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Yes I guess this was inevitable right?


Posts: 17; Member since: Aug 12, 2012

Well, apple took the step and Google took the step. we think that's what Google will make money of.

11. wendygarett unregistered

I hope YouTube don't put this on my ios :(

2. Commbubba19

Posts: 18; Member since: Apr 12, 2012

So tired of advertising.

3. Ravail

Posts: 182; Member since: Oct 14, 2011

Time to find another adblocker :)

6. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

Make sure you turn off your adblocker occasionally on the sites you like, like PA. Click all over the ads to help them get $

4. Muhannad

Posts: 455; Member since: Sep 20, 2011

I just hope apps for rooted Androids like AdAway are still able to block the ads in YouTube.

7. aokde

Posts: 186; Member since: Jul 09, 2012

he guys at XDA will find a solution :D they always do.

8. Ohrules

Posts: 327; Member since: Jun 11, 2012

i presume that youtube mobile sites for devices like Star II won't be affected, right?

9. bomariam1

Posts: 43; Member since: May 08, 2012

Yep that what I was saying from the start.

10. taz89

Posts: 2014; Member since: May 03, 2011

dont actually mind ads this way..have already experienced this trueview ads on my nexus 7 and does not appear on all videos and usually the ads that are shown i usually watch it as it is tech related which is the content i read and watch and finally it also lets you skip the ad which is cant expect things to be free without advertising.

12. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Given the video in question, I'd rather watch the ad.

13. pikapowerize

Posts: 1869; Member since: May 03, 2012

i am super duper annoyed by those stupid ads....

14. jove39

Posts: 2147; Member since: Oct 18, 2011

It sucks...don't like to waste precious MBs of my data plan on viewing

15. RapidCat

Posts: 351; Member since: Jun 12, 2012

price for watching free video

16. Hamdan

Posts: 15; Member since: Apr 14, 2012

Forget this, i want youtube pop up play. it will allow us to watch videos while texting, tweeting etc

17. bomariam1

Posts: 43; Member since: May 08, 2012

Then go for android or windows8.

18. Hamdan

Posts: 15; Member since: Apr 14, 2012

I m using galaxy note... None of the OS has youtube pop up play option

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.