Google and Nest may team up again to take on Amazon in the connected home race


It's been around two years since Nest was spun off into an independent company from Google, operating under the Alphabet umbrella, but a new report from the Wall Street Journal suggests that Alphabet is considering the possibility of folding Nest Labs back into Google's hardware team.

Inside sources familiar with the matter claim that this move could help Google better compete with Amazon in the connected home market. Nest hasn't been in the headlines as much recently, as it was when it operated directly under Google, but this year alone it released a handful of products, including more affordable a Nest Guard home alarm, as well as a more affordable Nest Thermostat E model.

According to the report, the two companies joining forces again could lead to the transfer of Nest's 1,000 over to Google's hardware division. Google is much more focused on hardware now than in years prior, pushing in both the smartphone and connected home markets with its line of Pixel smartphones and AI-powered Home speakers, but the competition is tough on both fields. According to the WSJ, Google and Nest have already merged their supply chain teams in 2016, and a full merger would allow for the sustained cooperation of other departments in the two companies.

source: WSJ

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5 Comments

1. Cat97

Posts: 1861; Member since: Mar 02, 2017

Google's hardware division is totally crap. Only ugly and flawed products which are in the spotlight solely because of the Google brand and not their actual quality or features.

2. Panzer

Posts: 282; Member since: May 13, 2016

My biggest regret in my smart home is buying Nest products. They won't release the SDK's for true intergration into SmartThings. There are work arounds but not a seamless experience through one app which is the point of home automation. Google is slowly moving the way of Apple walling in the ecosystem.

4. Nabil111

Posts: 105; Member since: Apr 14, 2014

I think the lack of SDK is the same thing with Fitbit.... Its a last ditch attempt to lock you into an ecosystem, but they can't hold all the cards, otherwise then it'd be obvious (Fitbit exports to other services, but not all the data it records, and Nest has that Nest Developer thing....). 2 years ago, you'd be a fool not to get a Nest if you were looking at a smart thermostat, but now, there's a large enough number of competitors and all the features they lack out of the box can be added with zwave integration or other platforms like SmartThings. For me, I use Domoticz which can use the Nest Developer API thing to query it, so it works decent, but its quickly becoming the dumbest piece in my growing smart home.

3. nivek4011

Posts: 49; Member since: Jul 31, 2014

Google (Assistant) and Nest (products) already work together. We have Google Home, Nest Thermostat and Nest Cams and they all work together seamlessly.

5. Nabil111

Posts: 105; Member since: Apr 14, 2014

Think maybe the big complaint is that while the work together, its not as much of a requirement on the manufacturers part anymore. So long as the manufacturer supports some protocols, I can make them all work together for much cheaper. The idea of a $200 camera thats locked into an ecosystem turns me off, same with the Nest Protect and all of it, just too expensive compared to the competition. One thing Google has that Amazon doesnt tho, is an existing ecosystem with those products. But its almost like Apple vs Android, Google with its ecosystem of locked in products and Amazon with its "almost anything works".

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