Google Play Store receives a minor update15
Another change is for those whose phone is set up for a language other than English. The 'Translate' button next to the app description will allow those who use another language to understand the descriptions of certain apps. It will translate to the language that you've declared when setting up your phone.
The update adds new permissions based on location, ACCESS_FINE_LOCATION and ACCESS_COARSE_LOCATION. It is possible that both are related to a new feature that allows you to 'Improve these recommendations' on the 'Recommended for You' screen. The improvements apparently are based on adding people you know to your Google + circles. Toss in your location and add the whole thing to the recommendation algorithm and you have a new, improved list of recommendations.
You can pick up the apk from the sourcelink, or just wait for the update to be pushed to your phone.