Google Home six times better at searches than Amazon Echo according to independent study

In a 3000-question test, conducted by New York-based marketing agency 360i, Google Home was found to be six times more likely to properly answer your question than the Amazon Echo. While the Alexa toting Echo typically showed greater competence in shopping-related queries, Google Assistant was more proficient in gathering all other forms of search data for the Home device.

Though the list of questions asked has yet to be released, these results should come as little surprise. At the time of its launch, it quickly became clear that Google had the edge in search functionality. Google, being the most widely used search engine, has long employed elements of artificial intelligence, such as their Knowledge Graph – a feature which uses neural networks to give Google a better understanding of a search term, and therefore better context in results. For instance, searching for “earthquake” gives you a Knowledge Graph card which displays recent earthquakes in the area, as well as tips for safety. Such long-standing features of Google’s search engine invariably strengthen its prowess within the Google Assistant. Showcasing more accurate information in most tests, as well as supporting natural-speaking follow up questions helped prove the Google Assistant a savvier tool for Q&A.


On the other hand, Alexa currently boast’s a smothering 70% of voice-assistant market share and a 16-month head start over the release of Google Home and its Assistant. This put the Google Home at a sizable disadvantage for its launch during the holiday season where Amazon saw huge sales, being the better-known and more developed product of the two. Along with this came much broader support for a range of smart home devices and services – something the Google Home has made great strides in, but still has yet to close the gap.


Amazon and Google are two of the most valuable tech companies in existence, and as such, both continue to rapidly develop their AI platforms. But, just as it was at launch, the main differentiator between the two seems to remain – if you want wider compatibility, choose the Amazon Echo; but if you want a better assistant, pick up the Google Home.


Neither Siri nor Cortana could be reached for comment.


source: Adweek via 9to5Google



1. therealestmc

Posts: 679; Member since: Jul 23, 2012

Alexa is highly overrated. Even Siri is better than Alexa.

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Let's not stretch reality please. Amazons focus is on their online retail first and foremost. Everyone is more in the actual search business. Alexa was never going to win that right and honestly, against Google, no one else is either. Second best will likely be Cortana now and list place is probably Bixby.

3. izim1

Posts: 1595; Member since: Feb 04, 2013

Lmfao siri isnt even better than cortana. Not even Apple fanboys would make that claim. You must be Tim cook himself.

5. trojan_horse

Posts: 5868; Member since: May 06, 2016

"siri isnt even better thancortana. Not even Apple fanboys would make that claim" But delusionals will and have made such absurd claim - that Siri is better than Cortan. WTF.

4. izim1

Posts: 1595; Member since: Feb 04, 2013

That's because alexa uses bing. Google home uses google. Was a study really necessary to determine that google is better than bing? Seems like a complete waste of time.

6. ahmuzencab

Posts: 192; Member since: May 12, 2017

Not really finding a use for Ghome except traffic updates while I get ready

7. pongkie

Posts: 663; Member since: Aug 20, 2011

I like my alexa dot. its not as bulky as others. I use it mainly for home integration not inquiries.

8. Anchor

Posts: 160; Member since: Jun 16, 2017

Well that was expected, Google is king of searches for sure. Hmm No mention of Bixby whatsoever

10. Rampage_Taco

Posts: 1025; Member since: Jan 17, 2017

Probably because they were testing the difference between Smart Home Assistants, which the only 2 are Alexa and Google. Cortana will soon enter the Market. Bixby will be in it's own class since it'll actually be programmed into all devices rather than just a smart speaker. Also Bixby voice isn't even available to compare

9. jacksmith21006

Posts: 68; Member since: Nov 03, 2015

Have both. Purchased the Echo on it's launch almost 2 years ago and now we have several of the Google Homes (GH). The Echo uses commands. So you memorize how to ask it something. An example for songs it has a command "song goes like" if you do not know the name. With the Google Home you just talk. Say it anyway you want and it figures it out. It is really smart.

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