Girls gone Xperia: red swimsuit models show waterproof Honami Z1 at IFA

Girls gone Xperia: red swimsuit models show waterproof Honami Z1 at IFA
Red swimsuit models, outdoor pool, dim light - this is not a romantic scene from Baywatch, it’s IFA 2013 and this is how Sony advertizes its new Xperia Z1 aka Honami. With models jumping in a pool chasing Sony’s new waterproof phone and posing suggestively, it is all literally staged to make a splash. And it’s a sight to behold, especially for the male audience.

Then come all other thoughts about booth babes at tech conferences and objectifying women. Has Sony crossed the line here? Truth be told, the swimsuit models that look like gymnasts are doing splits and handstands to show off the device and the whole performance borders between the artistic and suggestive.

“Some people have strange jobs.” This is the comment that most accurately describes all this, but you’d have to see it yourself. It’s all there right below. All the teasing about the Sony Xperia Z1 is finally about to come to an end in mere hours - stay tuned, we’re in Berlin on the showroom floor, and will report it all live as it happens.

source: NetworkWorld

Related phones

Xperia Z1
  • Display 5.0" 1080 x 1920 pixels
  • Camera 20.7 MP / 2 MP front
  • Processor Qualcomm Snapdragon 800, Quad-core, 2200 MHz
  • Storage 16 GB + microSDXC
  • Battery 3000 mAh(15h 3G talk time)



1. chocolaking

Posts: 495; Member since: May 22, 2012

Omg, i can't wait to see the amazing Z1!!!!!

4. mdroid

Posts: 48; Member since: Mar 15, 2013

this is the ONE.

9. haneef4u

Posts: 40; Member since: Sep 06, 2012

finally the One !

23. VJo003

Posts: 365; Member since: Mar 11, 2012

I came here to see the girls

27. akki20892

Posts: 3902; Member since: Feb 04, 2013

not only you dude, everyone here to see girls, like sony did before with Xperia Z the shower girls hope u remember that.

8. tech2

Posts: 3487; Member since: Oct 26, 2012

WTF is wrong with you. There are 2 absolutely gorgeous girls taking dip in the water and you can't wait to see the Z1 ?!

12. -Shadow-

Posts: 95; Member since: Mar 26, 2013

we here are tech lovers, for girl lovers search somewhere else

16. _god_

Posts: 47; Member since: Aug 13, 2013

Gay nerd that still live in mom's basement spotted !

17. -Shadow-

Posts: 95; Member since: Mar 26, 2013

calm down man, it was a joke

15. alexfiran

Posts: 40; Member since: Jun 13, 2013

man i would love those girls to come along with the phone:)))

25. Jack58221

Posts: 157; Member since: Feb 23, 2013

if they come to my place I'll let them take my gs3 in the pool...

26. SonyPS4

Posts: 347; Member since: May 21, 2013

We fap to gadget not girls

2. deacz

Posts: 162; Member since: Nov 02, 2011

stupid and feels like the middle ages or something. that or maybe eastern Europe or asia

5. MCrapp

Posts: 318; Member since: Apr 07, 2013

Eastern Europe or Asia?You're mad!

3. Satnamreg

Posts: 29; Member since: Aug 23, 2013

Give me my phone, BIT*H! :D Just kidding. Nice flexible bodies. Well advertised.

20. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

Dat Xperia Z1

6. KillgoreTrout

Posts: 53; Member since: Sep 04, 2013

Can humanity stop using sexuality to sell products now? I would like to think those days are behind us. That being said, the redhead in the black outfit looked amazing.

28. buccob

Posts: 2975; Member since: Jun 19, 2012

Yeah humanity... you should only use sexuality to sell sex... not products!...

7. pwnarena

Posts: 1129; Member since: Feb 15, 2013

20 seconds into the video and you see one of the girls' pubic bulge. is this the way to sell a waterproof device now?

10. xtian1103

Posts: 364; Member since: Feb 11, 2012

Xperia fans are waiting to see the xperia z1 to be zoomed and see in this video. Haters are just staring at the pubes!

13. pwnarena

Posts: 1129; Member since: Feb 15, 2013

well that's rather unfortunately true. die hard xperia fans see nothing but the device. they see nothing else. they don't have a sense of reality. they can't see flaws. they're too devoted to find any fault. for them, sony is the bestest company ever. they don't care to provide helpful feedback to make the company do better.

18. xtian1103

Posts: 364; Member since: Feb 11, 2012

well your reply is unfortunately false! you don't know i'm one of sony's fan (not really die hard) dating back from sony ericsson T610i days. you just carelessly generalize all of us. i don't like my xperia z's screen and it's battery life, but that didn't stop me from liking the device as a whole. i, among others has been active reporting xperia s battery life and slow update on sony forums. i don't know if there are any other mobile groups as long as sony mobile forums. it's not the "bestest comapany ever", but i like their devices.

24. Miracles

Posts: 560; Member since: Aug 31, 2013

Agreed I like their devices, but they aren't the "best company ever". But some haters are very good at twisting their words. Don't bother with them. They can see the awesomeness in a couple of hours.

11. gazmatic

Posts: 818; Member since: Sep 06, 2012

no sony fans... buying a honami will NOT get sexy girls in your pool it will most likely only cause basement dwelling fanboys to drool

14. enzotarece

Posts: 87; Member since: Aug 14, 2013

Girls plus z1 perfect combination let's get wet girls :-P

19. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Wow, gimme Z1 and Red1. :)

21. CX3NT3_713

Posts: 2361; Member since: Apr 18, 2011

Haha nice... very good Sony

22. sonisoe

Posts: 440; Member since: May 06, 2009

hey am also waterproof...

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