Girls gone Xperia: red swimsuit models show waterproof Honami Z1 at IFA

Girls gone Xperia: red swimsuit models show waterproof Honami Z1 at IFA
Red swimsuit models, outdoor pool, dim light - this is not a romantic scene from Baywatch, it’s IFA 2013 and this is how Sony advertizes its new Xperia Z1 aka Honami. With models jumping in a pool chasing Sony’s new waterproof phone and posing suggestively, it is all literally staged to make a splash. And it’s a sight to behold, especially for the male audience.

Then come all other thoughts about booth babes at tech conferences and objectifying women. Has Sony crossed the line here? Truth be told, the swimsuit models that look like gymnasts are doing splits and handstands to show off the device and the whole performance borders between the artistic and suggestive.

“Some people have strange jobs.” This is the comment that most accurately describes all this, but you’d have to see it yourself. It’s all there right below. All the teasing about the Sony Xperia Z1 is finally about to come to an end in mere hours - stay tuned, we’re in Berlin on the showroom floor, and will report it all live as it happens.



source: NetworkWorld

Related phones

Xperia Z1
  • Display 5.0 inches
    1920 x 1080 pixels
  • Camera 20.7 MP (Single camera)
    2 MP front
  • Hardware Qualcomm Snapdragon 800, 2GB RAM
  • Storage 16GB, microSDXC
  • Battery 3000 mAh
  • OS Android 5.1 Lollipop

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless