Gazelle: Samsung trade-ins toward Apple iPhone 5s and Apple iPhone 5c up 210% over launch weekend

Gazelle: Samsung trade-ins toward Apple iPhone 5s and Apple iPhone 5c up 210% over launch weekend
If you've never heard of Gazelle, you probably still have your OG Motorola DROID as your daily driver, or you don't watch too much television. Gazelle is a company that will pay you cash for your old smartphone. Usually once a year, when the next iteration of the Apple iPhone is announced, Gazelle spends the big bucks to advertise on television.

During last weekend's launch of the Apple iPhone 5s and Apple iPhone 5c, Gazelle reported a whopping 210% increase in Samsung Galaxy smartphones being traded in. For all of September, the company received a 3% increase in Samsung Galaxy S trades, while trades for the Samsung Galaxy S II rose 16%. Trades involving the Samsung Galaxy S III rose 44% and for the Samsung Galaxy S4, the increase was 16%

Last Friday, when the two new iPhones launched, Gazelle made 5 offers per second from 10am to 11am EDT. That works out to 18,000 people looking to trade their phone during that one hour period alone. The average trade in the U.S. was worth $50 more this year than last year.

And when Gazelle surveyed 3000 of its customers to find out why they wanted to switch to the new iPhone models, 36% said they wanted the Apple iPhone 5s because they had an upgrade available. 16% were induced to upgrade to the iPhone 5s because of the Touch ID sensor. As for Apple iPhone 5c buyers, 29% bought the model because of the colors. An equal 29% bought the iPhone 5c due to the lower price.

source: TUAW via Phandroid


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