GALAXY 11 - soccer stars vs aliens in Samsung's new ad campaign

GALAXY 11 - soccer stars vs aliens in Samsung's new ad campaign
"Winner takes Earth" in Samsung's newest marketing campaign. The Koreans have always had a strong liking for peculiar and over-the-top marketing campaigns, but their latest one is probably the most unusual we've seen so far. As the Galaxy line of high-end devices already received its annual updates, Sammy is throwing a lot of resources to promote its latest products. And when it comes to global marketing, the Korean giant is aware that soccer stars are one of the most recognizable faces worldwide.

So they decided to create the best soccer team in the world and name it "Galaxy 11". But how to combine soccer with smartphones, tablets and smartwatches? Well, according to the biggest smartphone manufacturer by volume, it's simple - we arm our soccer stars with Samsung Galaxy gadgets like the Note 3, Note 10.1 and the Galaxy Gear, and face them against aliens in an improvised soccer game that will ''determine the fate of mankind and our planet".

Sounds bizarre, right? Well, wait until you see the various teasers and events that prompt us about the upcoming match of life and death. Several promotional videos have appeared in the social networks for the last week or so, featuring mysterious crop circles and alien signs on iconic locations like the mountains near Rio de Janeiro, Times Square in New York, and several of the biggest stadiums in Europe. Moreover, various sources reported of eleven pale, mysterious, caped "aliens" attending different soccer matches during the Champions' League round last week. The mysterious figures caused some media confusion as nobody was aware what they were advertising, leaving room for a lot of speculations.

German soccer legend Franz Beckenbauer was the first star to appear in one of the video teasers as the coach of Earth's finest. Then, arguably the best soccer player in the world right now, Lionel Messi, also joined the Galaxy 11 as a captain of the team. This is not the first time we've seen the Barcelona player in a Samsung ad. 

More soccer stars are expected to join the campaign's roster in the upcoming weeks. You can watch some of the video teasers in the gallery below.



source: Galaxy 11 via PhonesReview

FEATURED VIDEO

14 Comments

1. rd_nest

Posts: 1656; Member since: Jun 06, 2010

It's "FOOTBALL".. Not Soccer. It's even written in the first photo "FOOTBALL WILL SAVE THE PLANET". Is that so hard to read? How many times we have to repeat this? It's football man, not soccer.. Damn it!!

5. Topcat488

Posts: 1411; Member since: Sep 29, 2012

http://en.wikipedia.org/wiki/Names_for_association_football#From_Soccer In Germany it's "Fußball" not "Football"! This article calls it "Soccer", which is correct.

7. anirudhshirsat97

Posts: 408; Member since: May 24, 2011

FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL

11. abdane

Posts: 507; Member since: Oct 07, 2011

But... but...but... Messi is injured :'(

13. vincelongman

Posts: 5623; Member since: Feb 10, 2013

Not American but, who cares

2. h3nryvn

Posts: 25; Member since: Oct 29, 2013

hahaha funny you are. Football for british language but american call football as soccer. For american football is something like rugby.

4. rd_nest

Posts: 1656; Member since: Jun 06, 2010

It's called English language. It's just not the British, but more like 263 countries in the world call it Football. If only the 'mericans call it Soccer, it doesn't suddenly become Soccer.

12. h3nryvn

Posts: 25; Member since: Oct 29, 2013

i cant call english for it. it may be the right word is uk english. not english language. because american also used english but american english. so many country use football term because they follow uk english language

3. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Applien agents sabotaged the match and broke Messi's leg. The ref ordered penalty kick for the humans, but President Obama vetoed it. We lost, run for your life.

6. decent4u

Posts: 75; Member since: Apr 26, 2012

+1 XD

8. Gaurav008

Posts: 328; Member since: Jul 20, 2012

Well, we can always depend upon Cristiano Ronaldo. Backenbeur chooses Ronaldo. NOW. SAVED. 3:)

9. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Yea, afterall CR7 loves penalties!!

10. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Is this a good or bad job for the marketing team cuz I really think they're blowing it

14. androidrockzz

Posts: 51; Member since: Feb 04, 2012

Are they going to make a movie Galaxy 11 vs aliens, cool! by the way is this ad for marketing note 3 and gear or something new coming ;-) ?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.