From Japan: A real wearable for your dog (or cat)

From Japan: A real wearable for your dog (or cat)
Dogs are special. For many, they are held in higher regard than a lot of people which is actually not difficult to understand when you take the time to think about it.

Mankind has made companions out of many animals, cats, birds, horses, dogs, and others, but dogs are distinct in a lot of ways. With few exceptions, the human-dog relationship is ubiquitous around the world, even in Japan where we often see trends and technology take a turn for the weird.

Not this time. A company based in Tokyo, Anicall, has developed a wearable for your dog (or cat if it wears a collar) that is actually functional, rather than be a gratuitous adornment and waste of money. Called Shiraseru Am, which means “tell” (or more loosely, “notifier”) in Japanese, this wearable will monitor your pet’s behavioral data.

Shiraseru Am will track the activities of what your dog does when you are not around. Shiraseru Am can classify more than 20 different types of behavior. The device connects to the Anicall app on your smartphone via Bluetooth. Anicall collated available data from sources to develop the app and provide reasonable understanding to a pet's behavior.

The benefits for such a device are quite practical. Animals change their activities when they are not feeling well, or if a female is in estrous. Such wearable analysis is already put to work in Japan in partnership with Fujitsu and Microsoft. If that means catching a potentially serious health problem in the early stages, the Shiraseru Am could be invaluable.

Anicall is taking pre-orders for the Shiraseru Am via the Makuake crowdfunding site. The goal is to raise ¥500,000 ($4,100) over the next couple of months. The first perks for a Shiraseru Am start at just ¥5,000 ($40).

For now, Shiraseru Am and the associated Anicall app are centered for the Japanese market, but we can envision a ready and willing market around the developed world where a product like this would be well received.

via: Japan Trends



1. Antimio

Posts: 313; Member since: Nov 11, 2013

Excellent idea and great R&D. kudos for these guys.

2. gaming64 unregistered

Better than those 2 Apple Watches given to the dog.

5. 99nights

Posts: 1152; Member since: Mar 10, 2015

Haha +1, beat me to it.

3. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

My fat ass cat would probably eat it.

8. rd_nest

Posts: 1656; Member since: Jun 06, 2010


4. rishabh_2795

Posts: 25; Member since: Feb 22, 2013

What's In my mind : Watch Dogs

7. gaming64 unregistered

Very forgettable and sh!tty. Not to mention the unrealistic physics and crapulous gameplay. Even GTA IVis better.

6. waddup121 unregistered

lol wooow

10. hafini_27

Posts: 951; Member since: Oct 31, 2013

It connect to the phone via bluetooth? What if when the dog or cat was alone at home?

11. dimas

Posts: 3394; Member since: Jul 22, 2014

They better patent it quickly or underground chinese patent trolls will try to take that technology away from them.

* Some comments have been hidden, because they don't meet the discussions rules.

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