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Freemium games help Android close in on iOS

Posted: , by Alan F.

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Freemium games help Android close in on iOS
App analytics platform Distimo did the research and has found that Android is closing on on iOS when it comes to gaming. What a year it has been for gamers on the Android platform. Last month, the top 200 Android games brought in $12 million a day which is quite a jump over last year when the top 200 games generated $3.5 million in income daily.

The top 200 iOS games still bring in more. According to Distimo, that figure was $18 million a day in November But that is a much smaller increase from the $15 daily that those top 200 iOS games brought into the coffers daily during November 2012. So while the leading iOS games saw their daily take increase a decent 20% a day over the last year, Android's top games saw their income soar 342% over the same time period.

Most of the gain for Android came from gamers playing in Japan and South Korea. In those two countries, money spent on games for Android out numbered the money spent on iOS games. In south Korea, Android revenue for these titles soared an unfathomable 759%

Most of the revenue coming in for either platform, is from freemium games. These games are free to download and install, but in-app purchases of special powers, or extra lives are usually required to make it to the higher levels. A good example of that is Candy Crush Saga, one of the most popular games, which is free to install on your phone or tablet. But when you get frustrated trying to get past a certain level, shelling out some cash can help grease the wheels.

source: Distimo via 9to5Google, AndroidAuthority

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posted on 18 Dec 2013, 00:05 7

1. woodshop20 (Posts: 459; Member since: 14 Sep 2013)

I don't care how much Android closes in on IOS, I still hate freemium games. $80 for an IAP? Friggin' ridiculous.

posted on 18 Dec 2013, 00:35 3

3. Sauce (unregistered)

The glory of a jailbroken device is that I have "spent" nearly thousands of dollars on in app purchases. Gotta love Cydia :D

posted on 18 Dec 2013, 00:40

4. Reluctant_Human (Posts: 904; Member since: 28 Jun 2012)

Does that work for online ones like Clash of Clans?

posted on 18 Dec 2013, 01:16 1

6. Sauce (unregistered)

Yea, it works for most popular or highly demanded/downloaded apps. Not all though. If your iDevice is jailbroken go get iApCracker or the other popular one (google it).

posted on 18 Dec 2013, 00:51 2

5. JakeLee (banned) (Posts: 1021; Member since: 02 Nov 2013)

Wow, I never thought I'd agree with you on something.

I also hate all those day 1 DLCs for PC games. They are no downloadable contents but taken out ones to milk fans.

posted on 18 Dec 2013, 00:07 6

2. nothingmuch (Posts: 199; Member since: 03 May 2013)

In app purchases suck! I'd rather pay for full game

posted on 18 Dec 2013, 01:34 3

7. taikucing (unregistered)

But it's the only way to stop piracy & make more money.

posted on 18 Dec 2013, 03:25 1

8. livyatan (Posts: 867; Member since: 19 Jun 2013)

I just did some calculated estimates for 2014 and got to the 15 BILLION of combined Android and iOS yearly revenue from top 200 only.
That is from the assumption that both platforms reach 20 million daily, which is a conservative estimate to say the least.

So basically, mobile gaming revenue should top the pc gaming revenue next year, and challenge the console gaming revenue.
In 2015, mobile gaming will become the most profitable branch of the entertainment industry.

posted on 18 Dec 2013, 08:57 1

9. PBXtech (Posts: 1032; Member since: 21 Oct 2013)

Except for Germany, South Korea, and Japan, Google only holds around 25% or less of each territory but makes close to the same amount from games. I think this chart puts to rest the silly notion Android users are cheap and don't pay for apps.

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