Forrester predicts the iPad 2 will capture 80% of the US tablet market in 2011

Forrester predicts the iPad 2 will capture 80% of the US tablet market in 2011
The iPad 2 has arrived, and despite the fact it neither offers some unbelievable, out-of-this-world specs, nor there is something truly revolutionary about it, Forrester Research, an independent technology and market research company, claims the new Apple tab is to capture the incredible 80% of the US tablet market in 2011.

And according to the researchers at Forrester, their prediction is easy to explain - the iPad 2 is good for the mass consumer, and the mass consumer is more concerned whether a tablet covers his or her needs rather than the number of cores that the tab's processor sports.

Moreover, the iPad 2's good appearance is combined with the fact it is 33% thinner and more than 4oz lighter than the first iPad - things that ensure it's going to attract customers. As we all know, little things can make a massive difference and Apple has added small touches here and there, that are going to enhance the overall experience. One such example is the fact Apple offers Smart Covers - in different colors and made of different materials (you can choose between polyurethane and leather variants) - these Smart Covers clean your iPad 2 and can be used as a stand for your next-gen Apple tab among other things.

When we take into account the Apple ecosystem (another Forrester study has found out that "23% of consumers considering buying a tablet rank “number of available apps” in their top-three important features") and the good service Apple customers receive, it really seems pretty much certain that the new-gen Apple tab will fare well with the American public.

Do you think the iPad 2 will indeed claim 80% of the US tablet market in 2011?

source: Forrester

Related phones

iPad 2
  • Display 9.7 inches
    768 x 1024 pixels
  • Camera 0.7 MP (Single camera)
    0.3 MP VGA front
  • Hardware Apple A5, 0.5GB RAM
  • Storage 64GB,
  • Battery 6944 mAh
  • OS iOS 9.x



25. hooher tod unregistered

Yes there should realize the reader to RSS my feed to RSS commentary, quite simply

23. FREEPAT75014 unregistered

If Motorola does not cut the price of its XOOM by $-200 right away, one way or another this will for sure happen. Could be done by decreasin MSRP by at least $-100 right away, then let the dealer offer discounts for at least another $-100, and speed up Wifi-only model that then could be found @ $400 on the WEB, so Moto does not let that 80% Apple prediction materialize. Simple.

22. richo151

Posts: 4; Member since: Jul 05, 2010

The Ipad's name recognition will continue to rule. I'm a Droid guy and will continue to be but people talk about the Ipad...and its going to become one of those kleenex words...used by many to mean any type of tablet. People arent going to talk about "the Galaxy Tab 2" at the watercooler. And People dont say "I want the new LG Tablet for Christmas". Ipads look great and they work which is all most people want. (but A more polished Xoom 2 if done right has the ability to give the Ipad some serious competition...its a good name. I WANT MY BIONIC!

21. donzere

Posts: 12; Member since: Jun 10, 2010

hey guys, to be honest i see apple ipad 2 taking 80% of the tablet market. apple knows that they don't need all that specs (8mp camera, high def screen etc) on the ipad 2 to dominate the market because the ipad app store has all they need. like how many apps do we really have for honeycomb tablets? And when it comes to design and price, we all know know that no tablet out there beats the ipad 2 sleekness and price. it's kind of amazing though that apple didn't even offer 4g capability on their ipad 2 and it will still do so great

18. Drwily unregistered

I'm not into Apple products. I see iphones as mostly for women or homos. I've had a chance to play around with the Xoom and it's a fantastic device. Fast, lots of great features, love the youtube app. It really seems to be at the top of its class. That is until you try the ipad 2. I had the luxury of playing around with one for a half hour or so and it's nothing short of incredible. How seamless everything works, tons of apps that are perfectly tailored to the ipad, (downloaded some apps with the xoom and they don't really translate well to a device that size. Not to mention the android market force closed on me twice on a retail device!) I still don't care much for Apple products but the ipad 2 is impressive. When they release the new ipad just do yourself a favor and run down to best buy and try them both out. I think you'll see what I mean. Android tablets will be incredible in the future but its not quite there yet.

20. 530gemini

Posts: 2198; Member since: Sep 09, 2010

I appreciate your honestly being an android supporter. Yes, I do think that android will just get better and better in time. There's plenty of room for both iOS and android in the market. That is why I do not understand fanboys when they get so upset over the success of the other. I'm an Apple user, but I'm also thankful for android for giving Apple some competition. It does push them to get better and better. And guess who benefits from it in the end? The users

13. Mocks unregistered

Hahaha, just have a look on specifications or compare with others tablets: Samsung P1000 Galaxy Tab HTC Flyer Motorola XOOM MZ604 Motorola XOOM MZ601 Samsung P7100 Galaxy Tab 10.1 LG Optimus Pad Asus Eee Pad MeMO BlackBerry PlayBook Acer Iconia Tab A100 So tell me where you silly apple fan boys see this piece of crap advantages?

14. DJLegacy2k5

Posts: 212; Member since: Jan 28, 2011

Its ummm small and shiney....and has a peice of fruit on it! Oh wait, serious advantages....ummmm...none

15. zuno gyakusatsu

Posts: 257; Member since: Mar 16, 2010

not having android is the biggest advantage. that alone adds a huge decrease in chance for failure.

16. taco50

Posts: 5506; Member since: Oct 08, 2009

Let's see howcmany of these tablets listed are in stores now? I believe galaxy tab which is a joke and zoom. Yea wait till all these tablets that aren't even out come out. It's the same thing with you jealous android fan boys. Apple crushed us again but wait till the new phone comes out.

17. DJLegacy2k5

Posts: 212; Member since: Jan 28, 2011

I love how you run your mouth about CRUSHED, and most people in here mention the android AND Windows device...the only FANBOYS are from APPLE. Everyone else pretty much spreads out their attention to MULTIPLE other devices. No one cares about APPLE CRUSHING "us"? How does a company CRUSH a consumer? The only way that happens is if they screw you over on cost, insurance options, non-durable units, no removable batterys, no expandable memory, poor antenna placement, updates that brick your units.... IF by CRUSH, that is what you mean then YES APPLE "crushes" EVERYONE! Seems youre a little butt hurt and trying EXTRA hard with 530 to make people think Apple ISNT going to lose out in the end. 530 even openly admitted to making MULTIPLE accounts just to thumbs up all apple posts and thumb down any post about any other OS. So I wonder who has the REAL issues on this site? (cough cough)

11. Sony unregistered

Ipad one -------Ipad two....... analygous too Playstation 3 orginal playstation 3 thinner...... There's not much new with the Ipad2, Sweet rhyme huh?

9. Rob C unregistered

I can see it grabbing 80% of the market this year easily. iPad had what... like %99 of the market in 2010? That's a 19% drop predicted. Then in 2012 there will be another drop although not as much. The same thing that is happenieng in the smartphone market will happen in the tablet market. Multiple producers with a faster production cycle will eventually overtake the iPad. However, Apple loyalists will always form a strong core and Apple will continue to be quite profitable.

10. DJLegacy2k5

Posts: 212; Member since: Jan 28, 2011

iPad 1 had NO COMPETITION...The android tablets have now learned what specs are needed to run properly and they are giving many more options. iPad 2 basically got a little smaller and white...Wow, way to adjust and improve... This year the iPad is going up against tablets that destroy it in features, hardware and software. No way it gets 80% of the market unless the world is full of shallow, uneducated people...oh wait...they might get to 80% .... doubt it though

12. snowgator

Posts: 3629; Member since: Jan 19, 2011

Of course it will be profitable, RobC. VERY profitable. It will still most likely be the biggest selling tablet by a comfortable margin. But that is not the headline. It is if it will own 80% of the tablet market this coming year. With the type of competition it will see, and as mentioned above the price ranges those competitors will offer, ya just can't get to 80% from here, unless the tablot market itself stays small, and the majority of it is repeat. There seems to be way to much interest in tablots for that to happen.

8. snowgator

Posts: 3629; Member since: Jan 19, 2011

Mostly, when you talk percent sold, doesn't it come down to how much new buisness is drummed up? If twice as many tablets are sold this year as last, a very fair bet, I do not see how anyone can think Apple ends up owning 80% of the market. The chart sheet that has been mentioned by DJLegacy shows that anyone who does their homework will consider one of these other tablets, and Apple is not the only game in town with name reconigtion anymore. I have very little experience with tablets, so I will not bury the iPad out of negativity, but if Apple thinks name alone gives them a run away victory, they better pray only people who bought tablets last year buys them this year.

6. BaiGanyo

Posts: 308; Member since: Feb 07, 2011

It's good for kids who aren't spending their own money...

5. DJLegacy2k5

Posts: 212; Member since: Jan 28, 2011

LOL @ looks nifty...You got that right. Thats all it is, apple is a "SHOW" company...Lacks substance but the fanboys keep it up and running. Look at the tablet comparison chart article on here, Apple doesnt even compete, but there fanboys will still argue how GREAT it is, because its small and shiney.

3. WirelessCon

Posts: 311; Member since: May 11, 2010

Good point remixfa, android is on the rise. Google has to keep encouraging cutting edge tech while reducing fragmentation and eventually combine Chrome OS and Android into a single cross-platform OS. I want instant on/off and I want plenty of functionality while not being connected. I want to say goodbye to Microsoft Windows. Google isn't there yet, and Apple is too damn expensive, but boy does their stuff look nifty.

2. WirelessCon

Posts: 311; Member since: May 11, 2010

Too bad it doesn't have a full HD screen, then again Apple doesn't care about HD, the Mac Books don't even have blu-ray players, therefore total device integration at home, work and play is still just a pipe dream. Once the iOS 7 hits maybe I'll consider the whole Apple and not just a bite.

1. remixfa

Posts: 14605; Member since: Dec 19, 2008

i think you apple fanboys are delerious. Will it sell well? yes, it will, because people are stupid and buy it for the brand name. Will it capture 80%? no, if you think that your a moron. Not everyone wants/can spend 700 bux on an overgrown phone that cant make calls. Concidering the rise of android, not everyone wants apple. Will any 1 single android tablet outsell the ipad? Probably not, but in android VS apple, Im pretty sure android will have more than 50% share of new tablets sold... especially with all the features they carry that the ipad doesnt.

4. Crucial unregistered

Hmm...for starters, you can get it at 499. It is your XOOM that cost 700++. Secondly, no tablets can make any phone calls yet. At least those real tablets, not fake ones. (Galaxy tab) Android vs Apple. Android will still lose out because of the end-user experience. Android, to me, is just a cheap alternative to Apple. So there you go.

7. doubler86

Posts: 320; Member since: Jan 26, 2011

Hey genius u compare product to product. So it would be 729 to 799 for each 3g version. Which the Xoom gets you a 200 discount when you get the contract, the iPad does not. So the Xoom has a best price. 2nd iPads are slower than the Xoom Tablet already so in terms of a cheaper alternative that would be your wrotten apple. Lastly people that have used the android OS have genreally liked it better once they know what it can do and how it doesn't have the limitations of an iPad. Not to mention things like photo editing and video editing that the iPad 2 will now have, the Xoom already has. And like remixfa said, Android isn't one tablet its all of them and considering they'll range from 300 to 1000, they'll have every price covered. Apple's tablets are over but i'd give it till next June for that to be perfectly clear.

19. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Ouch, someone's mad at Apple users. There's nothing more stupid than someone calling other people stupid for making their own choices. That would be you :) How many times did Apple sell more than what was forecasted? Many times already. So if I were you, I'd just shut up. The base ipad2 sells for only $399. It's nice of you mention the most expensive ipad2 right away. Yes, not every one wants the ipad, but it is the most popular and desired tablet in the market right now. Not all users are feature hungry users like you. Most users use their tablets for taking notes, as an organizer, useful apps, web browsing and email. All of which the ipad works wonderfully well. And it's still the best looking tab in the market. Something that users want to be seen with more than any other device.

24. remixfa

Posts: 14605; Member since: Dec 19, 2008

lol, not only can you not comprehend what you read, ur also an idiot. Maybe u should take ur own advice and shut it. LOL. The "market" for a tablet is in its infancy. The ipad is only desired because as of this very moment it is the only major manufacturer making a high end tablet at that size. Oh yea, and idiots that buy things because of brand names because they think it makes them cooler. OI. If you like apple great. If you need a tablet, great. If you buy it because of a logo/status symbol, your a freaking moron. Its not just apple.. its anything. Yea, any smartphone, old windows tablet, cheap EePC, among other things can do what u just described and all for less. But your last 2 sentences showed the bulk of the reality and why most people are IDIOTS. I hate to tell u, no chick is going to date you because u carry an ipad, no matter how sexy u think it is.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless