Former Xbox head regrets not properly investigating an Xphone gaming phone back in 2004
posted by Mihai A. / Jun 26, 2015, 11:38 AM
Although the entire interview is a good read for Xbox fans, what really caught our attention was the fact that the former Xbox chief mentions a cancelled project called the Xboy, a prototype handheld game console that Microsoft was experimenting with years before the original iPhone launched. According to Bach, the team failed to see that the Xboy could have become the Xphone.
Bach says that the Xboy idea was repeatedly experimented with, but the management team turned down every version of the suggested business model. Apparently, this decision was made in order to maintain focus on "getting things right" with the Xbox, and avoiding a dilution of resources. The Xboy idea allegedly came back in full strength back in 2004, when Sony launched the PSP, but only to be shelved once more. In this recent interview, the former Xbox head regrets the fact that his team could see the bigger picture. By failing to see how the Xboy could have been transformed into the Xphone, a handheld gaming console that was also a phone, Bach says that Microsoft has missed out on a great opportunity.
According to Bach, the Xbox team also experimented with the idea of a dual-screened Xbox tablet, although no further details are provided.
As Bach himself mentions, it's easy to look back in the past and see how some decisions would have been preferable to the ones that wee actually makes. What do you guys think? If Microsoft would have properly investigated the Xphone, would Microsoft, and not Apple, be now the creator of the modern smartphone?
Posts: 1518; Member since: Feb 14, 2015
Xphone? Hope people doesn't misunderstand for something else..
posted on Jun 26, 2015, 11:41 AM 0
Posts: 1216; Member since: Jun 24, 2014
In my tech dreams, I still dream for a Xbox handheld. It would be awesome.
posted on Jun 26, 2015, 12:21 PM 3
Posts: 601; Member since: Nov 20, 2012
I been dreaming of an Xbox Handheld since high school freshman year. Yet t is still a dream. That was like 8 years ago when like the first PSP came out lol.
posted on Jun 26, 2015, 1:29 PM 0
Posts: 72; Member since: Jun 22, 2015
"If Microsoft would have properly investigated the Xphone, would Microsoft, and not Apple, be now the creator of the modern smartphone?" Not sure.. A lot of the iPhones success and rocket thrusted business when it first launched came from a lot of Wall Street / white collar type people, whom of which would probably not be interested in a console related phone. All I remember hearing back in 2007 was multi touch phone, browser, iPod; everywhere I went. I can't imagine a chunk of the general public, let alone white collar / Wall Street drooling over a video gaming device that makes phone calls. But, one will never know.
posted on Jun 26, 2015, 12:25 PM 1
Posts: 1847; Member since: Feb 04, 2011
Logically, I'd be inclined to agree with you. But I had a funny experience several years ago on a first class flight from LA to New York. I was 18 years old and there were only 12 first class seats. It seemed like everybody in first class was a businessman with their suits and coats and all that, while I was wearing jean shorts and a polo shirt. About an hour into the flight though, 2 of the three other businessman sitting in my row break out their PSPs and just start playing games. It was the most amusing thing in the world to me at that moment, to see these businessmen carrying PSPs for video games while I just had a book for my entertainment.
posted on Jun 26, 2015, 10:08 PM 0
Posts: 624; Member since: Sep 02, 2014
I remember the Xbox phone hype back then lol. People really thought Microsoft was gonna release a handheld console with Xbox graphics to compete with the PSP. I used to scan the internet for days for confirmed rumors. Looks like my dreams were fulfilled, but by Apple and Google instead with smartphones. lol.
posted on Jun 26, 2015, 12:54 PM 1
Posts: 3343; Member since: Jul 22, 2014
It will still fail. People chose smartphones because of android and iOS. Game developers would go for more popular OS to get more profit and that's where consoles are getting beaten financially.
posted on Jun 26, 2015, 6:52 PM 0
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