Siri in-car system, and Google's push to get Android in more cars, but this is a big win for BlackBerry and a big loss for Microsoft.To say this is a surprise is something of an understatement, because until this point, we didn't even know that BlackBerry was in the automotive market. However, according to BlackBerry's own website, the company does have its QNX system in some Audi and BMW cars. We've heard plenty about Apple's
Ford Sync as powered by Microsoft is currently in fourteen Ford models and five Lincoln models, making up over 7 million cars around the world. But, Ford apparently wants a system that is less expensive and more reliable than what Microsoft has provided, and Ford may have found that with BlackBerry. Studies have shown that in-car technology is the top priority for 39% of buyers, and Ford has struggled to improve its Sync services.
BlackBerry acquired QNX for $200 million back in 2010, and the software has since been used as the basis for the BlackBerry 10 OS.