Ford Sync ditching Microsoft for BlackBerry, not Apple or Google
posted by Michael H. / Feb 23, 2014, 9:05 PM
Siri in-car system, and Google's push to get Android in more cars, but this is a big win for BlackBerry and a big loss for Microsoft.To say this is a surprise is something of an understatement, because until this point, we didn't even know that BlackBerry was in the automotive market. However, according to BlackBerry's own website, the company does have its QNX system in some Audi and BMW cars. We've heard plenty about Apple's
Ford Sync as powered by Microsoft is currently in fourteen Ford models and five Lincoln models, making up over 7 million cars around the world. But, Ford apparently wants a system that is less expensive and more reliable than what Microsoft has provided, and Ford may have found that with BlackBerry. Studies have shown that in-car technology is the top priority for 39% of buyers, and Ford has struggled to improve its Sync services.
BlackBerry acquired QNX for $200 million back in 2010, and the software has since been used as the basis for the BlackBerry 10 OS.
Posts: 53; Member since: Feb 07, 2013
Another sign, BB is very poor in marketing field. Unlike BB10 and smartphone, the QNX is very strong in car system area.
posted on Feb 23, 2014, 9:18 PM 5
Posts: 1121; Member since: Feb 23, 2009
your right and americans respond to maeketing more than the truth
posted on Feb 23, 2014, 10:23 PM 1
Posts: 3576; Member since: Jul 06, 2013
Good news for BB!!! And, what MS deserves for not innovating in this area...
posted on Feb 23, 2014, 9:22 PM 0
Posts: 1612; Member since: Jan 16, 2012
I think MS had another chance to deliver a stable solution for Ford's cars. Instead we heard problem after problem with it. I seen it work fine though myself. But Ford paid dearly for it. I don't know why anyone would go for apple's solution, as I fear it will only work with their crappy devices. Have no idea what to worry about with google's setup.
posted on Feb 23, 2014, 9:51 PM 1
Posts: 346; Member since: Jan 30, 2012
Michael, Blackberry's QNX is huge in the automotive field, in Hospitals, in Parking Meters and NASA computer systems. Marketed correctly and building on these strengths and others it has, Blackberry could be a serious force with some serious market share. BB just needs better marketing to get the word out. Hey Blackberry!!... If you're reading... I can start immediately!
posted on Feb 23, 2014, 9:54 PM 2
Posts: 457; Member since: Oct 18, 2011
I thought Microsoft originally developed the Ford SYNC system and the subsequent software development was turned over to Ford. I could be wrong, but I do believe that is the case. I think that is why it so bad. Wouldn't be out the realm of possibility for Ford to loop Microsoft into the blame. They probably are paying licensing fees for the underlying Microsoft OS that they want to save money on. That's a lot of money when you sell that many cars. Blackberry's QNX operating system is probably a lot cheaper.
posted on Feb 24, 2014, 9:55 AM 0
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