Forced to replace Beats, HP picks Bang & Olufsen as its new audio partner

Forced to replace Beats, HP picks Bang & Olufsen as its new audio partner
Last year, after Apple announced that it would buy Beats Electronics, HP said that it would still use the Beats Audio brand until 2015. Now that we're in 2015 and HP can no longer use Beats technology, the company announced that it teamed up with Bang & Olufsen, making it its new audio partner. As you may know, HP used to include Beats Audio technology (as well as the Beats logo) on some of its Android tablets, or PCs.

Founded 90 years ago, Bang & Olufsen is a Danish company with tradition in delivering high quality audio experiences. The company provides audio equipment for various important companies, including carmakers Audi and BMW.

HP and Bang & Olufsen are planning to "custom tune each notebook, desktop, tablet and accessory for precise sound." Bang & Olufsen-branded HP devices will feature a custom audio control panel, and "a dedicated audio island" that protects "sensitive audio circuits from other signals on the motherboard."

The first HP device to use Bang & Olufsen technology (and logos) is expected to be introduced this spring, and will be a PC. There's no word on when HP tablets with Bang & Olufsen audio will be released.

source: HP


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