Forced to replace Beats, HP picks Bang & Olufsen as its new audio partner
Founded 90 years ago, Bang & Olufsen is a Danish company with tradition in delivering high quality audio experiences. The company provides audio equipment for various important companies, including carmakers Audi and BMW.
HP and Bang & Olufsen are planning to "custom tune each notebook, desktop, tablet and accessory for precise sound." Bang & Olufsen-branded HP devices will feature a custom audio control panel, and "a dedicated audio island" that protects "sensitive audio circuits from other signals on the motherboard."
The first HP device to use Bang & Olufsen technology (and logos) is expected to be introduced this spring, and will be a PC. There's no word on when HP tablets with Bang & Olufsen audio will be released.