Flurry report confirms Samsung's domination of Android; Korean OEM is the real threat to iOS

Flurry report confirms Samsung's domination of Android; Korean OEM is the real threat to iOS
Mobile analytics firm Flurry did a study of 45,340 Android devices in May and was able to put into numbers the fact that Samsung is dominating the Android platform. The study was conducted on a combination of phones (88%) and tablets (12%). The results showed that 59% of the handsets were wearing the Samsung brand, as were 42% of the tablets.

Flurry extrapolated the results over the 576 million Android devices that it says it is following (506.9 million smartphones and 69.1 million tablets) and says at the very least, there are 299.9 million Android flavored handsets in use, branded with the name of the Korean OEM. Flurry also says that 29 million Android tablets made by Samsung are active today.

Flurry's stats also show that those owning a Samsung branded Android phone spend 14% more time using apps than owners of other Android powered handsets. On the tablet side, users of Samsung's Android tablets spend 10% more time with their apps than other users of other Android flavored slates.

Also interesting is the breakdown in demographics which shows that those who buy Samsung manufactured Android devices are in the age groups and social backgrounds that advertisers seek. Additionally, the demographics of those who buy Samsung's Android products are similar to those who buy iOS powered devices. "In those respects, they are more similar to owners of iOS devices than owners of other Android devices are," says Flurry's Mary Ellen Gordon.

The bottom line, as Flurry sees it, is that iOS faces a three pronged threat. One threat is not from Android as a whole, but from Samsung. Two, is the threat from Amazon. Not only is the Amazon Kindle Fire tough competition for the iPad, but there is the chance that the online retailer will come up with a low priced phone. And lastly is the threat from China where domestic manufacturers are definitely showing momentum with their Android powered models.

Apple obviously is smart enough to know just which company gives it the toughest competition. Witness the millions of dollars and man-hours spent keeping its Korean rival in court.


source: Flurry via TheGuardian

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59 Comments

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Well that's expected. Samsung has been dominating Android after the OG Galaxy S was released. They also dominate in the low-end market, which is the most popular in other countries around the world.

7. HansGoneInsane unregistered

Don't forget that WP8 is doing well in the low end market as well. I am very curious about how the market will look like in 3 years. I assume that Android will drop to 65% of marketshare while Windows will go up to 20% while Apple will be at 15%.

9. PapaSmurf

Posts: 10457; Member since: May 14, 2012

No... Since WP7, they haven't taken anything from Android or iOS in market share. The low end WP models might give them a slight increase, but your numbers are unrealistic.

13. ihatesmartphone unregistered

Are you dreaming?? XD

39. taz89

Posts: 2014; Member since: May 03, 2011

Going from the recent growth rates of wp, it will not get anywhere near 20% in the next couple of years.

42. duder52

Posts: 27; Member since: Jun 14, 2013

Three years is a long long time in the ever changing world of technology. Too long for anyone to really be able to predict what will happen. As long as microsoft has alot of money to throw around, anything can happen.

43. taz89

Posts: 2014; Member since: May 03, 2011

True but we all ready know that throwing money round doesn't mean success.. Microsoft were throwing money around in the 1st 2 years and it didn't do much..I think they might get to worldwide market share of about 10% maybe bit more but looking at current growth as that's the only way to predict the future really is that they will not be anywhere near 20%..nothing currently suggest that they are close to reaching that..Like you said who know what's going to happen in 3 years but I just can't see 20%

49. HansGoneInsane unregistered

I agree that there is a high degree of uncertainty but given the latest changes Microsoft applied to its company (restructuring of its mobile phone devision) and a really fast increasing amount of WP8-apps, I think they can make it. Give them 2 years to close up on Android and iOS when it comes to features (including unknown future features of the next two years). I am sure that Microsoft will devote all of its attention to WP8. And since the market of smartphones will grow fast, Microsoft won't even need to grab many customers from Android or iOS but rather could try to out-grow them. Still, that is highly speculative of course. But I think that WP8 has great potential. It is an innovative OS with a great UI, it just hasn't reached maturity yet.

2. Topcat488

Posts: 1422; Member since: Sep 29, 2012

Sammy Ain't Done Yet!

3. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Seriously Samsung FTW.

4. 1113douglas

Posts: 200; Member since: Jul 04, 2013

somebody better help whatever apple is doing over there, or apple should ditch ios for android!

6. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Only one man can help Apple right now, and that's Steve Wozniak.

10. PapaSmurf

Posts: 10457; Member since: May 14, 2012

This.

11. PapaSmurf

Posts: 10457; Member since: May 14, 2012

This.

19. quakan

Posts: 1419; Member since: Mar 02, 2011

Apple doesn't need help. They've never had to worry about market share because they always maintain high profits. Windows vs OSX is a great example of that.

21. quadrazeus

Posts: 359; Member since: May 03, 2013

No, Smurf. This.

22. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

well done you have essentially said all apple cares about is profit....

30. quadrazeus

Posts: 359; Member since: May 03, 2013

Well done. You have essentially proved that you've troubles in understanding English.

31. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

'they never had to worry about mrket share because they always maintain high profits.'....there is no point arguing with a bling fanboy like yourself though because your new picture clearly shows your beliefs haha!

58. quadrazeus

Posts: 359; Member since: May 03, 2013

Great products. And now competitively priced (iPad mini, MacBook Air, and the coming iPhone 5C). Highest customer satisfaction. More percentage of android users shifting to iOS. Surely they aren't just aiming for high profits.

37. quakan

Posts: 1419; Member since: Mar 02, 2011

They are a for-profit corporation...

38. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

so are google but they dont only care about profit they care about market share, customer satisfaction....

41. papss unregistered

Are you a sales rep for guzzle? You forgot to leas that comment with "I believe"

44. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

What?.....

45. quakan

Posts: 1419; Member since: Mar 02, 2011

Google uses that market share to sell our information to other corporations. It's why they pay to ensure Google is the default search engine for many companies. Customer satisfaction is an after thought after profit and market share.

5. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Good to hear Samsung doing well and sad to hear all other android OEM doing not so well. Samsung know how to play the game well because they cover all basic features of a smartphone like micro sd card,removable battery,timely update(best android OEM in terms of updates). Even though their design is kinda unattractive (just my opinion) peoples still choose them because its just too good to resist. but this year is kinda intersting. We will see a tough fight because some monsters are yet to released aka HTC One phablet,honami,note 3,Lumia tablet etc

8. Topcat488

Posts: 1422; Member since: Sep 29, 2012

If these other OEM's don't have a S-Pen Stylus equivalent, they can forget it... Without a good built-in stylus, 6" displays are just over sized phones.

29. McLTE

Posts: 922; Member since: Oct 18, 2011

Hardly. The stylus is a gimmick at best.. I thought it was incredible til I got my Note 2.. sure it's fun to take out once in a while, but I very rarely use it. If it fell out of my phone, I probably wouldn't notice for weeks. Nobody I know really uses the stylus.

12. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I do like the S4, Note 2 and Mega design plus timely update, a microSD slot, removable battery and LTE network support make it a no-brainer. Another design I like is the Sony Xperia Ultra... let see what the Note 3 bring to the table before I upgrade to it.

15. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Samsung is doing well. Samsung listen to their customers, Samsung keep updating their phones. This is why people like Samsung. Samsung is a trusted company. But it seems like Samsung is too happy about how they succeed, they forgot to change the design on their Galaxies. Other Android OEM like Sony, LG, HTC, Huawei etc. are doing well. But the one who's not doing well is BlackBerry, BlackBerry needs to wake up and starting doing important things but sadly, they're still sleeping. Nokia is doing A okay. Anyway, 2013 is the special year that the beasts are coming out, HTC One Max, Samsung Galaxy Note 3, Nokia Lumia Phablet, Sony Honami etc.

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