First iPhone 5s commercial sells the gold experience

First iPhone 5s commercial sells the gold experience
Since the two new iPhones were released just about one month ago, the official ads from Apple have been exclusively focused on the iPhone 5c and not the higher-end iPhone 5s. The general theory is that Apple wanted to make sure its 5s production issues and supply were ironed out before starting marketing campaigns, and it looks like that time has come.

Apple began print ads for the iPhone 5s just a few days ago, and today the company (along with Verizon) has released the first TV spot for the iPhone 5s. The ad shows what looks to be liquid gold flowing and forming into an iPhone; and, if you didn't know any better, you might start to think that the iPhone 5s is actually made of gold (or maybe LiquidMetal).

Of course, the phone is really just champagne gold colored aluminum, but Apple is definitely working to build a stark contrast between the iPhone 5s and the 5c. The iPhone 5c is (supposedly) "unapologetically plastic", but Apple is pushing the premium feel of the 5s. This further shows exactly why Apple chose this path. Not only will the plastic casing of the 5c increase product margins, the company needed to make it clear what was the high-end and what was the mid-tier. And, that wouldn't have been possible if it kept the tradition of leaving the last gen device (which looks exactly like the iPhone 5s) on store shelves.


source: The Verge

Related phones

iPhone 5s
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1570 mAh(10h 3G talk time)

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44 Comments

1. alltechinside

Posts: 248; Member since: Apr 21, 2013

Typical apple, tricking customers into thinking that the 5s is real gold lol

2. User72042

Posts: 23; Member since: Sep 30, 2013

Dude,People are not as much Stupid as you think,I'm sure whoever wants to buy this beauty,Knows that the gold One is not real and that's just gold colored

6. weinerslav

Posts: 126; Member since: Jul 31, 2012

Yes they are...

7. alltechinside

Posts: 248; Member since: Apr 21, 2013

You must have not watched Jimmy Kimmel's videos: Here to get you started: http://youtu.be/rdIWKytq_q4 http://youtu.be/oprUI6nupfc I know some of you are going to say, this is fake. Go to your local apple store and listen what people say. You'll be surprised....

10. User72042

Posts: 23; Member since: Sep 30, 2013

I know,But apple just wanted to add another color to their flagship colors,Its not Tricking or something around that..

24. alltechinside

Posts: 248; Member since: Apr 21, 2013

@User72042 Adding a gold color isn't tricking customers... The fact that the ad makes it look like the phone is made out of gold is tricking and misleading customers.

42. User72042

Posts: 23; Member since: Sep 30, 2013

Is the video real?You sure about that?

13. reckless562

Posts: 1153; Member since: Sep 09, 2013

lmao I saw this too!!! people jus cant admit to not knowing something so the look STEWPID on camera. buuuut it is Los Angees, n like almost HALF the ppl out here are pretenders hypocrites and/or bulls**tters. source? me, i live here :) plus they're isheep heres the real golding link, AGAIN on this website, where u can get a REAL gold phone for less than Half what that isheep paid

12. reckless562

Posts: 1153; Member since: Sep 09, 2013

did u not hear that some retarded isheep were paying 10 grand for the gold one on ebay??!!!? kuz they thought it was REAL GOLD!!! after an inteview. so trust me, plus i think the stories are on this very site!! HMMMMMMM..... HERE WE GO!! http://www.phonearena.com/news/Gold-Apple-iPhone-5s-goes-for-10100-on-eBay_id47699 go home @user72042 ......youre drunk

16. promise7

Posts: 894; Member since: Jul 03, 2013

Where is the interview that says the buyer thought it was real gold? In that article it doesn't state so anywhere.

41. User72042

Posts: 23; Member since: Sep 30, 2013

No i didn't know that but It was an earful story,one person that wanted to pay 10K for that,As i said of course there are so many brainless people out here that Don't exactly know what that Gold color really is,but some of them know and will try to inform the brainless ones..

18. EarnYourLeather

Posts: 87; Member since: Feb 14, 2012

You'd be surprised. A lot of consumers thought they were carrying around 4G phones when iOS 6 was released for the iPhone 4 and 4s.

34. reckless562

Posts: 1153; Member since: Sep 09, 2013

that ish was sooooooooo damn anoying. i had an Evo 4G at the time n i had to slap some sense into sooo many isheep.... with their puny 3g dial up speed. my Evo blew them out the water with Broadband speeds, AANNDD hot spot ability..... oh... ANNDD Unlimited data.... Big fat F up tha ass to the iphone!!!

22. darkkjedii

Posts: 31280; Member since: Feb 05, 2011

Well said +1

26. cj100570

Posts: 204; Member since: May 12, 2009

The mere fact that your response is that people aren't that stupid proves that they are and that you're firmly within that camp....

3. TomTheNerd

Posts: 67; Member since: Oct 11, 2013

if someone actually thinks this is real gold, they deserve a slap to the face.

11. User72042

Posts: 23; Member since: Sep 30, 2013

Exactly +1

35. reckless562

Posts: 1153; Member since: Sep 09, 2013

now u agree??

40. User72042

Posts: 23; Member since: Sep 30, 2013

Agree about what?About the slap?Yeah of course,All I'm saying is that there are people so many people around that know this iPhone5s is gold colored,But as you guys are saying maybe there are some stupid people who think that this is real gold,So they deserve a slap to the face

4. tech2

Posts: 3487; Member since: Oct 26, 2012

I kinda liked their old commercials (link) where the focus was more on the experience and simplicity. This ad seems so fake and wannabe. http://www.youtube.com/watch?v=fDUKt_XgfJ4

8. alltechinside

Posts: 248; Member since: Apr 21, 2013

I agree. But this ad isn't a bad ad by any means but it is pretty misleading.

5. GeekyGene

Posts: 88; Member since: Aug 25, 2013

@alltechinside What the actual f***

21. darkkjedii

Posts: 31280; Member since: Feb 05, 2011

Typical apple selling big time dependable products, people love and can count on. Typical iHater so desperate to bash apple, that he resorts to using silly sayings. As if people really thinks its a real gold iphone. So trivial.

25. alltechinside

Posts: 248; Member since: Apr 21, 2013

So I'm an iHater for criticizing apple for misleading ads? I could say the same and call you an Apple fanboy for shielding apple for misleading ads? Come on, the gold color on the ad looks nowhere near what the actual iPhone 5s gold color is like. This ad purposely made the phone look like a real gold phone. If that is not misleading, idk what it is. I'm pretty certain that if you didn't know about the 5s and you've seen this ad, you would think this phone is real gold. And I repeat, I am NOT bashing about the actual device or the color (gold) itself, I'm criticizing the ad. If you think this is trivial, then fine. There is no need to point the finger and call someone a fanboy over it....

27. ardent1

Posts: 2000; Member since: Apr 16, 2011

> This ad purposely made the phone look like a real gold phone. Yes, that is your opinion, and opinions are not facts. You will find many people don't share your opinion.

29. darkkjedii

Posts: 31280; Member since: Feb 05, 2011

Ok, apologies for calling you that, but no ones gonna think that phones real gold. Anyone interested in that device is gonna know that dude, once again sorry for the name drop. +1

31. alltechinside

Posts: 248; Member since: Apr 21, 2013

Apology accepted :D +1 I'm sure that the people who know about the device knows that the gold is just a painted color. I just wanted to point out that people who aren't techsavvy will be mislead by this ad. I've worked with many people who are not techsavvy and I've had experiences. (ex. some people mistaken that the iPhone 4 has 4G even though it is 3G cellular. Turns out that the misunderstanding came from the fact that the iPhone 4 is sometimes called iPhone 4G because it is a 4th generation phone) A simple ad can cause misunderstandings to some people because those people don't really care about specs or phones in general. I'm not saying that all iPhone users are like this, this happens for android, windows phone or other users. If you disagree with me then that is totally fine. Just expressing my opinion :D

32. darkkjedii

Posts: 31280; Member since: Feb 05, 2011

That iPhone 4 example is something I've experienced also, if anything that gold iphone ad would have me thinking its the T-1000 from terminator 2. JK lol...

36. reckless562

Posts: 1153; Member since: Sep 09, 2013

stop diggin that hole @darkjedii

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