Fast Laughs feature brings Netflix giggles to your phone
According to Variety, Fast Laughs will include up to 100 clips per day with lengths varying from 15 seconds to more than 45 seconds. Of course, it’s another way for Netflix to promote its content - if a certain clip manages to put a smile on your face you can quickly add the whole show to your list and watch it later.
“We wanted to give members a fun, fast and intuitive way to discover our catalog by letting these comedic moments across genres speak for themselves in a mobile-native, full-screen experience,” Netflix said. “We worked hard to cut to just what was necessary in an intentional and minimalist UI design, from the transparent tab bar to ways to react in the moment (“LOL”) and plan their next laugh by adding to their list.”
There’s an Android version of Fast Laughs in the works and Netflix plans to begin testing it later this year.